Manages paid social media strategies, measures success and optimizes based on campaign goals. Defines, establishes, and manages metrics to measure the effectiveness of content solutions, including ROI, content/brand integrity, content accuracy and relevance, and efficiencies gained in content lifecycle improvements. Other duties as assigned. Supports the strategic vision of the Executive Director of Digital Brand & Content Strategy and Director of Content Strategy. Manages and elevates content staff, cross-functional teams, and partner/vendor relationships, including recruiting, training, mentoring, and supervision. Leads the digital content team in delivering strategic online content for social media, websites, blogs, email marketing, videos, and campaigns. Defines and drives organizational content creation goals, strategy, and tactics, including the development of content strategies and associated editorial calendars. Works closely with leadership across the organization to manage the strategic planning, implementation, analysis, and optimization of content for all digital channels and campaigns. Provides orchestration among team members, leadership, key stakeholders, internal teams, and vendors/partners to ensure content is successfully delivered. Provides content strategy recommendations to local market teams based on content analysis, site audits, competitive assessments, focus group testing, and metrics. Manages content inventories, audits, analyses, and migrations across multiple digital platforms. Ensures education on and adherence to social media policy, brand standards, style guides, and approved messaging for all digital content. Increases website traffic by producing content that ranks and converts. Creates social media and content strategy roadmaps that support business needs and growth goals. Education: Bachelor's [Required] Master's [Preferred] Work Experience: 3+ years experience with drupal or another cms authoring tool [Preferred] 5+ years experience leading and developing team [Required] 5+ years experience with facebook ads manager or equivalent social ad strategy and execution [Required] 5+ years experience with organic, paid and boosted social media campaigns [Required] Physical Requirements: (Please click the link below to view work requirements) Physical Requirements - https://tinyurl.com/23km2677 Pay Range: $83,699.48 - $155,693.55