The Travelers Companies, Inc

Senior Manager, SEO & GEO

The Travelers Companies, Inc • $114K — $189K *
Boston, MA 02115Hybrid
Business Services
8 - 10 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • 10+ years of experience in SEO with a successful track record in organic search strategies.
  • Familiarity with AI, LLM, and Retrieval-Augmented Generation (RAG) frameworks.
  • Deep technical knowledge of web technologies and SEO technologies including HTML, CSS, and Schema Markup.
  • Strong analytical skills; proficient with tools like Google Analytics, SEMrush, and others.
  • Exceptional communication and presentation skills for diverse stakeholder engagement.
  • Previous experience in leadership roles, mentoring, and cross-department collaboration.

Responsibilities

  • Evolve SEO and Generative Engine Optimization strategies aligned with business goals.
  • Create and manage the SEO and GEO roadmap, focusing on performance improvements.
  • Pilot AI tools and automated workflows to enhance marketing efficiency.
  • Conduct structured testing to assess content performance across various search platforms.
  • Collaborate with agencies and internal teams to implement effective SEO practices.
  • Partner with product teams to optimize content discoverability across search channels.
  • Research and define best practices in the dynamic AI search landscape.

Benefits

  • Comprehensive medical, dental, vision, and prescription drug coverage.
  • Short and long-term disability, plus life insurance.
  • Participation in a bonus program and a 401(k) plan with a 5% employer match.
  • Commuter benefits to offset travel costs.
  • Generous vacation and sick leave policy (25 vacation days, 10 sick days, 10 company holidays).
  • Investment in employee development through learning opportunities and community engagement.
  • Flexible hybrid work model to enhance work-life balance.
Full Job Description
Job Category
Marketing

Position Type
Permanent

Compensation Overview

The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.

Salary Range
$114,700.00 - $189,200.00

Target Openings
1

What Is the Opportunity?
Simply Business is seeking a visionary Senior Manager, SEO & GEO to lead our search strategy into the next era. We are looking for a leader who understands that the future of search extends far beyond keywords and is deeply intertwined with user experience, Generative AI and large language models. You will sit at the intersection of marketing strategy and technical execution, designing and deploying the systems that allow the team to move faster and focus on higher-leverage work. This is not a traditional SEO marketing role. You'll be leading experimentation and helping to set the foundation in architecting autonomous agents, building real-time workflows and visibility tracking pipelines as well as scalable technical automations that transform our marketing engine into an elite, self-sustaining growth system. You will champion this "Search Everywhere" strategy, ensuring it acts as a core component of our product and business architecture.What Will You Do?
  • Strategic Leadership: Evolve the framework and strategy for SEO, Generative Engine Optimization (GEO), and Large Language Models (LLM), aligning with our business and product goals and establishing a clear learning agenda
  • Data Driven Execution: Create and drive the SEO and GEO roadmap, managing prioritization, execution and optimization of performance oriented initiatives. Conduct in-depth analysis on keyword, topic cluster, and entity to expand content authority and improve discoverability across search and AI ecosystems
  • Marketing Automation & AI Agents: Pilot and scale the use of AI tools, vendor platforms, and automated workflows to streamline repetitive marketing tasks; test into autonomous agents and programmatic scripts for high-impact use cases like competitive content gap analysis, forum sentiment tracking, and bot crawl-readiness.
  • Experimentation & Reporting: Run structured tests to analyze how content formats and technical configurations impact visibility across LLMs (ChatGPT, Gemini, Perplexity, etc.). Maintain dashboard systems that track traditional SEO rankings alongside brand sentiment and citation share within these LLM environments to provide actionable strategic insights.
  • Cross-Functional Collaboration: Partner directly with our agencies, vendors and internal teams like Paid Media, Content, Operations, Product and Engineering teams to translate strategy into action, establishing EEAT practices throughout, including authorship, freshness workflows, net new content and technical enhancements such as structured data.
  • Product Partnership & Discoverability: Partner with product teams to make recommendations on strategic initiatives that improve discoverability. This includes defining requirements for new programmatic pages, content hubs, off-site mentions and citation, widgets, quizzes, to optimize how we show up in traditional and emerging search platforms
  • Innovation & Best Practices: Stay ahead of the curve by continually researching and applying new methodologies in the evolving AI search landscape. Set and mold best practices for both internal teams and our clients, ensuring our approach is always cutting-edge

What We're Looking For
  • Experience: 10+ years of experience in SEO, with a proven track record of developing and executing successful, large-scale organic search strategies.
  • AI, LLM & RAG Familiarity: Demonstrated fluency in how Large Language Models search, retrieve data (Retrieval-Augmented Generation / RAG), and evaluate sources. Experience building and testing tools utilizing LLM-powered orchestration or agent frameworks is highly preferred
  • Technical Acumen: A deep understanding of modern web technologies and how search and AI bots crawl, index, and rank sites. Proficiency with technical SEO, including JavaScript, HTML, CSS, and Schema Markup.
  • Analytical Skills: Strong analytical and quantitative skills with a proficiency in tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog and others. The ability to interpret complex data and derive actionable, business-focused insights.
  • Communication & Influence: Exceptional communication and presentation skills, with the ability to articulate complex technical concepts to non-technical stakeholders and leadership
  • Leadership: Experience in a senior or leadership role, with a proven ability to communicate strategy to different leaders, lead agency and vendor relationships, mentor team members, and drive collaboration across diverse business units.


What Is in It for You?

Here are some of the great benefits and perks that come from being a Simply Business employee:

  • Group plan for medical, dental, vision, and prescription drug coverage.
  • Short term disability, long term disability, and life insurance coverage.
  • Participation in the Company's bonus program-Participation in 401(k) plan with a 5% employer match.
  • Commuter benefits to help cut down on parking and public transit costs.
  • 25 days of vacation time plus 10 sick days and 10 company holidays.
  • A genuine investment in your learning and development-Regular team outings and volunteer opportunities.
  • An awesome office space.
  • A hybrid working model, giving our employees great choice and flexibility to work in a way that's best for their particular job, their teams, and their lives.


About The Travelers Companies, Inc

Travelers is an insurance leader, committed to keeping pace with the ever-changing needs of their customers and anticipating their needs for the future. There is no stronger testament to their dedication to protecting customers from loss than their continued innovation and ability to transform their industry. In fact, from the first-ever auto and space travel policies and hybrid car discount, to the 2009 founding of The Travelers Institute for public policy, their history of advancements has propelled their company—and their industry—towards ever higher standards for customers. Travelers is a company that works hard at the science of what they do: they analyze information, process perspectives and measure results to create the best combination of products and services. They work equally hard at customer service and how they interact with the people whom they do business. Over the years, they've strived to earn their customer's loyalty by continually improving their abilities to listen and respond to their needs.

The Travelers Companies, Inc Careers

Join the vibrant team at The Travelers Companies, Inc, a leader in the insurance industry, and propel your career to new heights with a company known for its commitment to innovation, leadership, and professional growth.

Explore Job Opportunities and Growth

At The Travelers Companies, Inc, we offer a plethora of job opportunities that cater to a variety of skills and professional interests. Whether you're seeking a position in management, customer service, underwriting, or IT, we have a place for you. Our commitment to professional growth means we provide unparalleled career advancement tools and leadership training to help you climb the ladder of success.

Internship Programs: A Gateway to Employment

Kickstart your career with our dynamic internship programs. These opportunities are designed not just to teach, but to challenge and expand your understanding of the industry. Internships at Travelers are a perfect way to enhance your resume and gain valuable real-world experience, making you a competitive candidate for future employment.

Culture and Benefits

At The Travelers Companies, Inc, we pride ourselves on a culture that fosters diversity, networking, and innovation. Our team is our family, and we support each other's professional and personal growth. The benefits at Travelers are comprehensive, designed to meet the diverse needs of our employees, including health, wellness, and continuous education.

Hiring Process: What to Expect

Our hiring process is straightforward and transparent, designed to find passionate, curious, and solution-driven team players. From the initial application and resume submission to the interview, we ensure that every candidate is treated with respect and given a fair chance to demonstrate their capabilities.

Career Development and Training

We believe in nurturing talent and providing our team with the tools they need to succeed. Our career development programs include professional training, diversity training, and skills enhancement workshops. These resources are tailored to foster innovation and empower our employees with the latest industry knowledge and best practices.

Join Our Team

Are you ready to explore the exciting career opportunities at The Travelers Companies, Inc? Search open positions that match your skills and interests. We are always looking for individuals who are driven to innovate and lead.

Stay Connected

Keep up to date with the latest news, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the rewarding opportunities that await at The Travelers Companies, Inc.

Explore Careers at The Travelers Companies, Inc

Embark on a journey of growth, opportunity, and excellence. At The Travelers Companies, Inc, your career is just beginning. Join us and make a difference in a company that values leadership, diversity, and forward-thinking.
Learn more about The Travelers Companies, Inc
Size
30,800 employees
Market Cap
$44.1 billion
Industry
Finance & Insurance
Net Income
$2.6 billion
Founded
1853
5 Year Trend
+4.7%
Revenue
$32 billion
NASDAQ
TRV
* Ladders Estimates

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