HelloFresh

Senior Manager, Sales Strategy & Planning, Retail & Foodservice

HelloFresh$147K — $170K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years in sales strategy, planning, commercial strategy, or similar roles
  • Experience in forecasting, trade calendar management, or commercial planning
  • Strong Excel and Google Sheets skills; familiarity with BI tools or SQL is a plus
  • Knowledge of retail sales data and syndication (IRI, Nielsen) preferred
  • Exposure to CPG and food categories a bonus
  • Collaborative experience with sales, finance, and marketing teams
  • BA/BS required; MBA or equivalent experience is preferred

Responsibilities

  • Own and consolidate master commercial forecasts by SKU and customer
  • Reconcile forecasts with Supply Chain, identifying variances
  • Build and maintain a comprehensive trade calendar for retail accounts
  • Track trade spend and develop promotional ROI models
  • Manage customer pricing files and conduct pricing discussions
  • Create weekly and monthly dashboards on key performance metrics
  • Support category reviews by preparing data appendices and analytics
  • Lead new item commercialization processes and timelines
  • Collaborate with cross-functional teams to synchronize plans
  • Develop standard operating procedures for commercial processes

Benefits

  • Competitive hourly rate and immediate 401K company match
  • Generous PTO with a flexible attendance policy
  • Comprehensive health benefits effective on day one
  • Discounts on HelloFresh meal plans
  • Access to inclusive Employee Resource Groups
  • Collaborative work environment in a dynamic, mission-driven company
Full Job Description
Senior Manager, Sales Strategy & Planning, Retail and Food Service

We are hiring a Sr. Manager, Sales Strategy & Planning, Retail & Foodservice to build the commercial operating system that turns this ambition into a scalable business. Reporting to the Director, Commercial Sales, Retail & Foodservice, you will own commercial forecasting and sales planning, trade and revenue growth management, pricing architecture, commercial reporting, and new item launch processes - much of which doesn't exist yet and is yours to build.

This is a high-impact role for someone analytical, structured, commercially curious, and energized by building systems where none exist. You'll be the connective tissue across sales, supply chain, finance, marketing, and operations. If you've built a forecast from scratch, run a post-promotion analysis, and kept a new-account launch on track across sales, supply chain, and finance, this role was designed for you.
You will...
  • Own the master commercial forecast by customer, SKU, and week, consolidating inputs from retail sales, foodservice, and account teams; partner with Supply Chain on S&OP, forecast assumptions, promotional lifts, new item launch curves, and key customer and channel scenarios.
  • Build and maintain the master trade calendar across retail and foodservice accounts, integrating promotional activity with retail / shopper marketing, account milestones, and commercial planning cycles.
  • Track trade spend against budget, build promotional ROI models, and run post-event analysis - building the trade guardrails, margin visibility, and revenue management discipline the commercial team plans against.
  • Own customer pricing files, price lists, and cost-change workflows; govern account data and prepare the materials behind pricing committee decisions.
  • Build the weekly and monthly commercial dashboards covering shipments, forecast, sell-through, trade, pricing, distribution, new item performance, and key account risks.
  • Own the data behind category reviews and customer meetings - scorecards, velocity and distribution readouts, the appendix - and turn category analytics into clear commercial recommendations.
  • Serve as the commercial gatekeeper for new item commercialization, owning launch timelines, commercialization one-pagers, retailer submission readiness, and first 26-week launch scorecards.
  • Partner closely with Sales & BD, Foodservice, Retail / Shopper Marketing, Supply Chain, Finance, and Operations to keep customer meetings, trade plans, marketing activity, launches, and account calendars synchronized.
  • Document core commercial processes and build the repeatable SOPs for forecasting, pricing, item setup, reporting, and account planning.
You are...
  • Analytically self-sufficient: you can build models, dashboards, trackers, and data views independently, and translate analysis into clear business recommendations.
  • A process builder: you are energized by creating systems, calendars, scorecards, and SOPs where none exist yet.
  • Commercially minded: you understand that forecasting, pricing, trade, and analytics are only useful if they help the team make better customer, operational, and P&L decisions.
  • Organized and detail-oriented without losing the big picture: you can manage multiple accounts, SKUs, launches, deadlines, and stakeholders while knowing what needs escalation.
  • A strong collaborator: you build trust with sales, supply chain, finance, marketing, business operations, and external data partners through accuracy, reliability, and follow-through.
  • Structured communicator: you can turn complex data, risks, and trade-offs into concise, decision-ready summaries for commercial leaders and cross-functional partners.
  • Proactive and ownership-oriented: you send the update before being asked, flag the risk before it becomes a problem, and help keep the team moving.
  • Comfortable in a fast-moving build environment: you can create structure as the business scales, even when the process is not fully defined yet.
You have...
  • 6+ years in sales strategy, sales planning, commercial strategy, trade marketing, revenue growth management, category management, consulting, or CPG analytics.
  • Experience building and owning a commercial forecast, trade calendar, pricing file, or planning process end-to-end - not just contributing inputs to someone else's.
  • Strong Excel / Google Sheets modeling skills; experience with dashboards, BI tools, or SQL is a plus.
  • Experience with retail sales data, syndicated data (e.g. Circana, NielsenIQ), retailer portals, or category management is strongly preferred.
  • Exposure to CPG, retail, grocery, food, beverage, or fresh / refrigerated categories is a plus.
  • Experience partnering with sales, finance, supply chain, and marketing on commercial planning or launch execution.
  • Strong written and verbal communication, with comfort preparing leadership-ready materials.
  • BA/BS or equivalent experience; MBA a plus.
You'll get...

  • 401k with company match that vest immediately upon participation, and company equity plan based on role
  • Generous PTO, including sabbatical, and parental leave of up to 16 weeks
  • Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
  • Tuition reimbursement for continuing education (upon 2 years of service)
  • Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
  • Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
  • Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain


This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

#Factor #JD1008

New York Pay Range

$147,000-$170,000 USD

About HelloFresh

HelloFresh SE is a German publicly traded meal-kit company based in Berlin, Germany. It is the largest meal-kit provider in the United States, and also has operations in Canada, Western Europe (including the United Kingdom, Germany, Belgium, Luxembourg, the Netherlands, and Switzerland), New Zealand and Australia. The company was founded in November 2011 in Berlin, Germany by Dominik Richter, Thomas Griesel, and Jessica Nilsson. HelloFresh delivers pre-measured ingredients and recipes to their customers, allowing them to cook meals at home. The company went public in November 2017 and is listed on the Frankfurt Stock Exchange.
Learn more about HelloFresh
Size
18,700 employees
Industry
Founded
2011

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