ARC'TERYX

Senior Manager, Retail Brand Marketing

ARC'TERYX$126K — $165K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or postsecondary education in a related field
  • 8+ years in retail brand marketing, in-store marketing, or integrated retail experience leadership
  • Proven experience leading teams and influencing senior-level partners
  • Strong strategic thinker with the ability to translate brand vision into retail programs
  • Ability to manage complex, multi-market projects with speed and precision
  • Willingness to travel 25% of the time
  • Excellent communication, presentation, and stakeholder-management skills
  • Strong organizational and project management skills
  • Passion for outdoor activities, aligning with the brand's mountain DNA

Responsibilities

  • Lead the development of North American retail brand marketing strategies
  • Drive strategic decision-making for in-store marketing and seasonal storytelling
  • Oversee compelling in-store marketing creation and delivery
  • Partner with Store Design and Visual Merchandising for cohesive brand experience
  • Serve as primary liaison to cross-functional teams including merchandising and global brand
  • Ensure seamless execution of retail marketing initiatives
  • Manage the retail brand marketing budget and marketing calendar
  • Lead, mentor, and grow a team fostering creativity and collaboration

Benefits

  • Extended health, dental, and vision coverage including mental health support
  • RRSP matching and eligibility for Annual Incentive Plan
  • Paid time off, wellness time, and No Wasted Day program
  • Parental leave top-up and nesting period for new parents
  • Professional development opportunities and access to outdoor skill-building events
Full Job Description
As the Senior Manager, Retail Brand Marketing, you will play a critical role in shaping how our brand shows up in stores around the world. You are a strategic leader who blends brand vision with operational excellence, elevating the in store experience, driving business performance, and guiding a high performing team.

You are deeply passionate about retail, fluent in brand expression, and skilled at creating scalable, global solutions that support both brand stores and mountain stores across diverse markets. You bring sound judgment, strong cross functional relationships, and the ability to move seamlessly between long-term strategy and daily execution.

This role is primarily based out of our North Vancouver office and is open to hybrid work (or remote Canada with travels to North Vancouver, BC). Candidates must be eligible to work in Canada

The Retail Brand Marketing team builds and delivers strategic retail marketing plans that ensure Arc'teryx stores reflect our brand values, product leadership, and mountain DNA. We are a fast growing function that collaborates closely with merchandising, retail operations, store design, visual merchandising, and global brand teams to deliver innovative, consistent, and elevated retail experiences.

If you were the Senior Manager, Retail Brand Marketing now, here are some of the core activities you would be doing:

  • Leading the development of North American retail brand marketing strategies that strengthen brand presence, elevate storytelling, and support revenue and traffic goals
  • Driving strategic decision-making for in-store marketing, seasonal storytelling, and the integration of global brand campaigns into retail environments
  • Overseeing the creation and delivery of compelling in-store marketing, including visual communication, signage, and retail storytelling
  • Partnering with Store Design and Visual Merchandising to ensure a cohesive and elevated brand experience across new store openings (NSOs), remodels, and brand stores
  • Serving as the primary strategic liaison to merchandising, retail operations, store design, VM, global brand, and regional retail teams
  • Leading alignment across cross-functional partners to ensure seamless execution of retail marketing initiatives in region
  • Providing expertise and consultation on retail brand strategy for NSOs, brand stores, and mountain stores
  • Overseeing the retail marketing calendar and ensuring consistent communication with global and regional partners
  • Managing the retail brand marketing budget to support NSOs and brand presence across stores
  • Driving end-to-end briefing, prioritization, and project tracking across multiple concurrent initiatives
  • Identifying risks, removing roadblocks, and guiding teams toward solutions that are timely, effective, and brand-led
  • Leading, mentoring, and growing a team of retail brand marketing managers and specialists, fostering a culture of creativity, accountability, and collaboration
  • Building capabilities within the team for strategic thinking, brand storytelling, and operational excellence


Here are some of the things you could be working on in the future

  • Defining and implementing a cohesive scent and sound strategy that enhances brand immersion, reinforces emotional connection, and elevates the overall retail environment across all store formats in NAM
  • Evolving the approach to campaign execution within retail by strengthening storytelling, improving asset deployment, and ensuring seamless integration across VM, product, and marketing touchpoints to deliver a premium and consistent brand experience
  • Leading the development of a scalable framework for in-store special projects (e.g., activations, partnerships, seasonal moments), ensuring they are strategically aligned, operationally executable, and capable of delivering differentiated brand experiences in key markets


Are you our next Senior Manager, Retail Brand Marketing?

  • You have a Bachelor's degree or postsecondary education in a related field
  • You have 8+ years of experience in retail brand marketing, in-store marketing, visual merchandising, or integrated retail experience leadership
  • You have proven experience leading teams and influencing cross-functional partners at a senior level
  • You are a strong strategic thinker and have the ability to translate brand vision into retail programs
  • You have the ability to manage complex projects across multiple markets with speed and precision
  • You are able to and willing to travel 25% of the time
  • You are highly proficiency with Microsoft Office and working knowledge of Adobe Creative Suite
  • You have excellent communication, presentation, and stakeholder-management skills
  • You have strong organizational and project management abilities with the capacity to manage multiple priorities
  • You have a passion for the outdoors and for bringing our mountain DNA to life in retail environments


Compensation

The salary range for this role is CAD $126,000 - CAD $165,000

Total Rewards

Most new team members join between the start and midpoint of the range, where you can contribute right away while continuing to grow your craft, your collaborations, and your impact at Arc'teryx. This range reflects market alignment and the scope of the role. Individual pay is determined by your skills, experience, and level of responsibility.

We're committed to fair, equitable, and competitive pay, reviewed regularly to ensure internal alignment and market relevance. Transparency is part of how we follow through on our commitments and how we honour the value you bring to our team.

In addition to base pay, Arc'teryx supports people through benefits designed to sustain both work and life:

  • Health & wellbeing - Extended health, dental, and vision coverage, including mental health support, fertility benefits, gender-affirming care and a 24/7 Employee Assistance Program (EAP).
  • Financial wellbeing - RRSP matching and eligibility for Arc'teryx Annual Incentive Plan and access to Employee Stock Purchase program (ESPP) where applicable.
  • Time & Flexibility - Paid time off, wellness time, and No Wasted Day program (dedicated paid days to get outside & explore).
  • Family support - Parental leave top-up and a nesting period for new parents.
  • Growth, community & gear- Professional development opportunities, Arc'teryx Academies (outdoor skill-building events),Employee Belonging Councils, and access to employee discounts and Pro Deals (exclusive discounted pricing on gear).

About ARC'TERYX

ARC'TERYX is a Canadian outdoor clothing and sporting goods company founded in North Vancouver, British Columbia, in 1989. The company makes a wide range of high-end outdoor clothing, backpacks, and climbing gear. The company's products are sold in over 50 countries worldwide. ARC'TERYX is known for its innovative designs and use of high-quality materials. The company is committed to sustainability and has implemented several initiatives to reduce its environmental impact. ARC'TERYX is a subsidiary of Amer Sports Corporation, a Finnish sporting goods company.
Learn more about ARC'TERYX
Size
1,000 employees
Industry

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