POSITION SUMMARY The Senior Manager, Regional Marketing & Events leads the planning, coordination, and execution of traditional, non-digital marketing activities across UEW's regional markets. Although this is a national role, the position works at the regional and local level with Regional Directors, Outreach Benefits Advisors, Operations, and local office teams to ensure events, sponsorships, local advertising, mailers, media placements, billboards, office signage, and other market-specific initiatives are planned and executed effectively. This role brings PEAK to life through high-quality execution, strong cross-functional engagement, disciplined ownership of budgets and timelines, and informed recommendations tailored to each market.
ResponsibilitiesESSENTIAL DUTIES - Partner with Regional Directors, Outreach Benefits Advisors, and local office teams to develop market-specific plans that support awareness, engagement, referrals, and growth.
- Lead the planning, coordination, and execution of regional events across UEW markets, including resource fairs, community events, educational programs, lunch and learns, open houses, and other market-specific activities.
- Own event logistics from planning through follow-up, including venues, food and beverage, audiovisual needs, presentations, displays, signage, promotional materials, staffing, vendor coordination, attendee experience, and post-event review.
- Create repeatable event standards, checklists, timelines, and playbooks that help local teams execute consistently while tailoring each activity to market needs.
- Coordinate local event champions, volunteers, vendors, and partners to extend marketing execution and allow Growth team members to stay focused on relationship-building and growth.
- Evaluate, coordinate, and activate local sponsorship opportunities, ensuring UEW invests in the right community opportunities and fully receives the agreed-upon visibility, placement, and engagement benefits.
- Coordinate traditional local advertising, including newspaper, television, radio, community publications, billboards, outdoor advertising, and other non-digital media in partnership with corporate Marketing.
- Oversee the deployment of market-specific mailers, event invitations, educational materials, office signage, and community outreach collateral with internal teams and external vendors.
- Coordinate local media opportunities and relationships that increase awareness of UEW, its services, and its commitment to energy workers and their communities.
- Manage assigned budgets, quotes, agreements, invoices, timelines, approvals, and documentation with disciplined accountability.
- Maintain a coordinated calendar of regional events, sponsorships, advertising deployments, mail campaigns, signage projects, and other local marketing initiatives to improve visibility, prioritization, and execution across markets.
- Monitor the effectiveness of events and local marketing investments, capture outcomes and lessons learned, and recommend adjustments based on market response and organizational priorities.
- Ensure local initiatives align with UEW's mission, company standards, approved messaging, and corporate Marketing direction without positioning this role as the owner of overall brand strategy.
- Provide clear, timely updates and reporting to Marketing, Growth, and Operations stakeholders, including reporting up to the VP of Marketing, CRO, and CEO regarding plans, risks, decisions, budgets, timelines, and results.
- Travel to UEW markets as needed to support planning, execution, vendor relationships, market reviews, and high-priority events.
- Other duties as assigned by the manager.
At United Energy Workers Healthcare, we believe in taking care of the people who care for others. That's why we offer a comprehensive benefits package for full-time employees designed to support your well-being, growth, and sense of purpose. Our benefits include:
- Medical, Dental & Vision Insurance to help you maintain your health and wellness.
- 401(k) Retirement Plan with employer match to support your long-term financial goals.
- Paid Time Off (PTO) and Holiday Pay to ensure a healthy work-life balance.
- Disability Insurance and Life Insurance Options for added peace of mind.
- Health Savings Account (HSA) and Dependent Care Spending Account (DCSA) for tax-advantaged savings.
- Employee Assistance Program (EAP) offering confidential resources for life's challenges.
- Sunshine Fund for peer-supported financial assistance during unexpected hardships.
- Internal Referral Bonuses to reward you for helping us grow our team.
- Supportive and Inclusive Culture that fosters teamwork, respect, and belonging.
- Mission-Centered Work that directly impacts the lives of former energy workers.
- Opportunities for Growth and Development, including internal mobility and training.
- Recognition Programs to celebrate your hard work and commitment.
We are proud to provide a workplace where compassion meets career - and where every employee plays a meaningful role in our mission.
QualificationsPREFERRED QUALIFICATIONS - Experience in healthcare, outreach, or similar highly regulated marketing environments.
- Strong ability to build trust and meaningful relationships internally with Regional Directors, Outreach Benefits Advisors, Operations, Marketing, local office teams, and cross-functional partners to ensure clear communication, aligned execution, and effective follow-through.
- Proficient in CRM systems, Microsoft Office Suite, call tracking, task management, and detailed documentation, with a willingness to embrace technology-particularly artificial intelligence- and continuously improve.
- Highly organized and able to manage multiple projects across diverse markets at the same time while maintaining momentum, detail, and ownership of results.
- Excellent written and verbal communication skills.
- Able to work independently while collaborating closely with Outreach Benefits Advisors, RECA Special Coordinators, Benefits Eligibility Specialist, and internal support teams.
- Comfortable making a high volume of follow-up calls and maintaining professional persistence with stalled or incomplete claims.
- Mission-driven and committed to elevating the lives of energy workers with unwavering compassion, whole-person care, dignity, urgency, and alignment to UEW's PEAK values.
WORK ENVIRONMENT AND PHYSICAL REQUIREMENTS
- Ability to maintain focus and work efficiently at a computer terminal for extended periods.
- While fulfilling job responsibilities, the employee will regularly engage in standing, sitting, speaking, listening, typing, reaching, and using hands and fingers for computer and telephone operation.
- Specific vision abilities necessary for this role involve close vision due to extensive computer and project management system use.
- The position entails meeting deadlines, coordinating multiple stakeholders, and achieving goals, which may result in elevated stress levels.
- The role involves regular travel, event attendance, site visits, standing, walking, and substantial telephonic, virtual, and face-to-face communication.
- Occasional lifting, carrying, setup, or movement of event materials, displays, signage, and printed collateral may be required.
- Effective communication skills in English, both verbal and written, are essential, along with adequate hearing ability for telephone and in-person communication.
- Regular and punctual attendance is mandatory in alignment with business requirements.
SUPERVISORY RESPONSIBILITY This position does not initially include direct reports but provides senior-level leadership, coordination, and project oversight across regional teams, local event champions, contractors, vendors, and cross-functional partners. The scope of the role requires the capacity to lead work comparable to managing multiple contributors across several markets.
Pay RangeUSD $110,000.00 - USD $115,000.00 /Yr.
