Walmart

Senior Manager, Project Management Brand Activation (Member's Mark)

Walmart$80K — $155K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Finance, Computer Science, or related field, or 6 years of relevant experience
  • 4 years' experience in business, operations, analytics, or related area
  • 2 years' supervisory experience
  • 3 years' project management experience
  • Strong brand instincts and understanding of brand experience details
  • Proven ability to orchestrate cross-functional teams effectively
  • Clear, direct communication skills for driving team alignment

Responsibilities

  • Own the end-to-end activation strategy for key brand events
  • Build and drive integrated project plans for cohesive execution
  • Lead cross-functional planning forums for team alignment
  • Translate brand vision into clear executional roadmaps
  • Proactively identify and resolve potential teamwork breakdowns
  • Serve as the central point of coordination for activation workstreams
  • Drive post-activation retrospectives for continuous improvement
  • Implement repeatable playbooks for large-scale activations

Benefits

  • Health benefits including medical, vision, and dental coverage
  • Financial benefits including 401(k), stock purchase options, and company-paid life insurance
  • Comprehensive paid time off including parental, family care, and bereavement leave
  • Additional benefits like short-term and long-term disability, company discounts, and military leave pay
  • Education benefits covering tuition, books, and fees for various programs including high school completion and bachelor's degrees
Full Job Description
Position Summary...
This role translates the Member's Mark vision into high-stakes brand activations that build trust and credibility. By owning our most visible touchpoints, you define how members and stakeholders experience and perceive the brand throughout the year.
As Senior Manager of Project Management for Brand Activation, you'll lead the strategy and execution of tentpole events and campaigns like Year Beginning Meeting, Member's Mark Month, and Supplier Summit-ensuring they land with clarity, consistency, and impact across every touchpoint.
You'll operate at the center of Marketing, Site, Operations, and Merchandising-turning big brand ideas into coordinated, end-to-end executions that show up seamlessly for members and stakeholders alike.
Success in this role means delivering flawless activations at scale, strengthening how cross-functional teams plan and execute together, and elevating Member's Mark as a brand.

What you'll do...
  • Own the end-to-end activation strategy and execution for key Member's Mark tentpole moments (e.g., Year Beginning Meeting, Member's Mark Month, Supplier Summit)
  • Build and drive integrated project plans that connect marketing campaigns, in-club/site experiences, and operational readiness into one cohesive execution
  • Lead cross-functional planning forums, ensuring Marketing, Site, Ops, and Merch teams are aligned on timelines, deliverables, and success metrics
  • Translate brand vision into clear executional roadmaps, ensuring every detail ladders back to the intended member experience
  • Anticipate breakdowns across teams (timing, dependencies, resourcing) and proactively resolve gaps before they impact delivery
  • Serve as the central point of coordination and accountability across all activation workstreams-bringing structure to highly matrixed efforts
  • Drive post-activation retrospectives, identifying what worked, what didn't, and how to continuously improve future brand moments
  • Elevate how work gets done by implementing repeatable playbooks and standards for planning and executing large-scale activations
  • Influence senior leaders and partners to stay aligned on priorities, tradeoffs, and what "great" looks like


What You'll Bring
  • Experience leading large-scale brand activations, campaigns, or events that required tight cross-functional coordination
  • Strong brand instincts-you understand how details across channels add up to a cohesive brand experience
  • Deep expertise in project/program management in highly matrixed environments with multiple stakeholders
  • Proven ability to orchestrate across Marketing, Operations, Digital/Site, and Merchandising teams
  • Confidence operating in high-visibility situations where timelines are fixed and execution needs to be right the first time
  • Ability to balance big-picture thinking with detailed execution, ensuring nothing falls through the cracks
  • Strong decision-making and prioritization skills, especially when managing competing demands across teams
  • A track record of improving how cross-functional teams plan and execute together, not just delivering one-off projects
  • Clear, direct communicator who can drive alignment, push for clarity, and hold teams accountable


At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

-Health benefits include medical, vision and dental coverage

-Financial benefits include 401(k), stock purchase and company-paid life insurance

-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $80,000.00 - $155,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).








Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Finance, Computer Science, or related field and 4 years' experience in business, operations, analytics, or related area OR 6 years' experience in business, operations, analytics, or related area.
2 years' supervisory experience.
3 years' project management experience.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Managing small or medium scale change initiatives, Master's degree in Business Administration, Economics, or related field, Project Management Certification, Six Sigma certification

Primary Location...

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

About Walmart

WalmartLabs is accelerating their development to redefine the shopping experience to meet the changing needs of our customers wherever they are —in a store, on our website, or on their mobile device.

Walmart Careers

Joining Walmart means becoming part of a world-renowned team that leads with innovation and is committed to creating impact. As the largest retailer globally, Walmart offers unparalleled job opportunities and career growth in an environment that values diversity and leadership. Work You’ll Do At Walmart, you will be part of a dynamic team that drives our mission to help people save money so they can live better. Engage in work that matters with a company that offers both stability and the flexibility to explore different career paths. Transform the retail landscape with your skills and help shape the future of millions of customers worldwide. Walmart is at the forefront of combining retail with advanced technology, making it an exciting place for professional growth and innovation. Lead with Us Step into a role that harnesses your potential and places you at the intersection of retail and technology. Walmart is not just a company; it's a community where you can develop your leadership skills and contribute to a culture that nurtures professional growth. Work with a diverse team of experts who bring a wealth of knowledge and experience to the table. Our commitment to diversity training ensures that all team members are valued and can thrive. Walmart Careers and Employment Opportunities We are continuously expanding our team to include enthusiastic professionals eager to drive change and make a significant impact. Explore a range of positions from entry-level to executive, each offering competitive benefits and the opportunity to advance. Innovate with Us Join Walmart and be part of a team that is dedicated to innovation and excellence. With over 2.3 million associates worldwide, you are joining the largest private employment group, ready to innovate, lead, and impact the global market. Internship Programs Kickstart your career with a Walmart internship. Gain invaluable experience, build your resume, and develop networking connections that will empower your career journey. Our internships provide a platform to apply your academic knowledge in real-world scenarios, preparing you for future employment. Be Part of a Great Team At Walmart, our team is our strength. We invest in our employees through robust training programs, leadership development, and opportunities for career advancement. Enjoy the benefits of working in a supportive and inclusive environment where every member’s contribution is valued. Future-Proof Your Career Your journey at Walmart can be as vast as your ambitions. With endless opportunities to grow, learn, and lead, you can take your professional experience to new heights. Benefit from our comprehensive training programs and develop the skills needed for tomorrow’s challenges. Stay Connected Join Our Team Search open positions that match your skills and interests. We are looking for passionate, curious, creative, and solution-driven team players. Explore the diverse job opportunities at Walmart and find where you can make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Walmart. SEARCH WALMART JOBS Join Walmart today and be part of a story of growth, innovation, and leadership.
Learn more about Walmart
Size
2,300 employees
Market Cap
$387 billion
Industry
Net Income
$13.5 billion
Founded
1962
5 Year Trend
+3.3%
Revenue
$559.1 billion
NASDAQ

Similar Jobs

More Jobs at Walmart

More Retail & Consumer Goods Jobs

Find similar Senior Manager, Project Management Brand Activation (Member's Mark) jobs: