Renesas Electronics America

Senior Manager, Product Marketing

Renesas Electronics America$135K — $160K *
Plano, TX 75025In-Person
Technical Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in business development, field applications engineering, marketing, or related roles.
  • Deep understanding of the Industrial Automation market, including trends and competitors.
  • Experience in technical field sales combined with successful lead follow-up and relationship building.
  • Strong strategic thinking, analytical, and communication skills to convey complex concepts clearly.
  • Ability to collaborate effectively in a matrixed, cross-functional environment.

Responsibilities

  • Engage with key customers to understand requirements and secure design wins.
  • Identify growth opportunities with channel sales and marketing teams.
  • Orchestrate collaboration between Business Units, Sales, and FAE's for business development activities.
  • Nurture relationships with technical and procurement stakeholders in industrial automation.
  • Define product requirements based on market and customer insights after analysis.
  • Research competition and market dynamics to provide actionable recommendations.
  • Create and refine customer presentations and relevant collateral to effectively communicate the value proposition.

Benefits

  • Competitive benefits package offered alongside salary. More details provided during hiring.
Full Job Description
Job Description

Solutions Marketing - focus on promoting solutions, engaging with key driving customers in alignment with the field and internal product groups to drive full product promotion and uncover future solution requirements. In this role, you will focus on key customer engagement, driving application-level solutions and opportunities. The primary focus is the Industrial Automation segment, including PLCs, edge sensing, motor control, and HMI interfaces.

As the regional lead, you will drive Renesas system solutions and collaborate closely with Sales, FAE's, Product Groups, Channel marketing and the System Architects to formulate and execute strategic engagement plans to expand growth in this segment.

Responsibilities

Customer Engagement & Opportunity Development
  • Engage with key market driving customers to understand requirements, drive solution-level solutions to secure design wins and drive revenue growth.
  • Engage with channel sales/marketing teams to identify additional growth opportunities with winning solutions.
  • Orchestrate Business Units, Sales, and FAE's in solutions promotion and business development activities.
  • Establish and nurture trusting and productive relationships with key technical and procurement stakeholders in the industrial automation customer base.
  • Understand market and customer requirements and work with Product Groups to define product requirements and improve product roadmaps.
  • Research and monitor competition, market dynamics and design windows, and provide recommendations on required responses and/or actions.
  • Prepare and continuously refine customer presentations to best communicate our value proposition. Ensure customer-facing documents effectively communicate desired messages to maximize impact and adoption rate.
  • Define and develop product collateral, competitive analysis, customer presentations and field training material.


Qualifications
  • 10+ years of experience in business development, field applications engineering, marketing, or related roles.
  • Deep understanding of the Industrial Automation market: trends, solutions, challenges, competitors, standards, etc.
  • Experience with technical field sales and FAE's combined with a proven ability to follow up on leads and build relationships in the field.
  • Strong strategic thinking, analytical abilities, and communication skills. Capable of conveying complex concepts clearly, concisely, and effectively.
  • Ability to work effectively in a matrixed, cross-functional environment, collaborating seamlessly with teams across multiple offices worldwide.


Additional Information

Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier. With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world-leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.

At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us?

Videos To Watch
https://www.youtube.com/embed/k-zs4tB6nNc

About Renesas Electronics America

Renesas Electronics America is a leading supplier of advanced semiconductor solutions including microcontrollers, SoC solutions and a broad range of analog and power devices, with operations spanning research, development, design and manufacturing for a wide range of applications.
Learn more about Renesas Electronics America
Size
2,000 employees
Industry

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