Renesas Electronics America

Senior Manager, Product Marketing

Renesas Electronics America$120K — $145K *
Plano, TX 75025In-Person
Technical Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Engineering, Business, or a related field
  • 6+ years in business development, marketing, or technical sales
  • In-depth knowledge of the Industrial market, particularly in Building and Industrial Automation
  • Proven track record in lead follow-up and relationship development
  • Strong strategic, analytical, and communication skills
  • Experience in a matrixed, cross-functional work environment

Responsibilities

  • Plan channel engagement with Product Groups and Solutions Team
  • Create marketing plans aligned with product release schedules
  • Collaborate with Sales on customer engagement strategies
  • Present solutions and new products at distributor locations
  • Conduct workshops for distributors and customers
  • Build relationships with key accounts and partner ecosystems
  • Identify solution and product-level opportunities across industrial segments

Benefits

  • Competitive benefits package
  • Opportunities for professional development
  • Support for a work-life balance
  • Access to industry-leading training resources
Full Job Description
Job Description

Industrial Solutions drives Channel engagement for our Solutions and New Product releases. They will focus on Channel meetings, Mass Market customers and driving application-level business opportunities through early customer engagement. The focus will be on the Industrial market, including applications in Building and Industrial Automation. This can include door locks, building security, HVAC and other technologies enabling next-generation technologies. The role will be the regional lead for ensuring our local distributor partners have a share of mind for our NPI's and Solutions. They will work with Sales, Product Group partners and the Solutions Team to develop an engagement plan across all local Distributor Partners.

Responsibilities
  • Channel Engagement Planning
    • Work with Product Groups and Solutions Team to plan release schedule
    • Build marketing plans around release schedule
    • Work with Sales on Engagement Plan
  • Customer Engagement & Opportunity Development
    • Present at Distributor offices
    • Hold Workshops with Distributors and Customers on new Solutions and NPI's
    • Support the team in building relationships with key accounts and ecosystem partners (internal and external).
    • Guide the identification of solution-level and product-level opportunities and differentiation across key industrial segments.
  • Solution Enablement & Evangelism
    • Direct the promotion and positioning of relevant application-focused solutions.
    • Champion cross-business solution initiatives at a strategic level.
  • Cross-Functional Collaboration
    • Facilitate collaboration between the BD team, field sales, FAEs, marketing, and business units.
    • Represent the regional voice in corporate planning and solution development.
    • Feed market intelligence back into business units.


Qualifications
  • Education: Bachelor's degree in Engineering, Business, or a related field
  • 6+ years of experience in business development, marketing or technical sales
  • Deep understanding of the Industrial market, with experience in Building Automation, Industrial Automation, or Energy sectors.
  • Proven ability to follow up on leads and develop relationships in the field.
  • Strong strategic thinking, analytical, and communication skills.
  • Ability to work effectively in a matrixed, cross-functional environment.


Additional Information

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us?

Videos To Watch
https://www.youtube.com/embed/k-zs4tB6nNc

About Renesas Electronics America

Renesas Electronics America is a leading supplier of advanced semiconductor solutions including microcontrollers, SoC solutions and a broad range of analog and power devices, with operations spanning research, development, design and manufacturing for a wide range of applications.
Learn more about Renesas Electronics America
Size
2,000 employees
Industry

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