Job Description

Senior Manager, Product Marketing-Remote

The Senior Manager, Product Marketing is responsible for responsible for creating repeatable frameworks and deliverables that connect product value to customer outcomes. This position will travel no more than 5% annually.

Salary & Benefits Information

The base wage or salary range for this position is $100,000 - $130,000. Individual compensation packages are based on a variety of factors unique to each candidate including skill set, experience, qualifications, and other job-related reasons.

In addition to competitive compensation packages, when working with Intertek you can expect benefits including medical, dental, vision, life, disability, 401(k) with company match, generous vacation / sick time (PTO), tuition reimbursement and more.

What you'll do:

• Build and implement standardized GTM frameworks, including positioning, messaging, launch tiering, release governance, and customer marketing processes across Wisetail and Alchemy.
• Develop and maintain a comprehensive GTM playbook defining launch processes, ownership, success metrics, and marketing best practices.
• Own portfolio-level positioning and messaging, creating differentiated value propositions by industry, persona, and product line.
• Maintain competitive intelligence resources, including quarterly battlecard updates and ongoing market research using AI and automation tools.
• Create retention-focused messaging that highlights customer value drivers and addresses key churn risks.
• Lead product launch planning and execution by managing a master launch calendar, coordinating cross-functional teams, and tracking adoption and performance metrics.
• Deliver timely sales and customer enablement assets, including presentations, one-pagers, talk tracks, release communications, newsletters, and customer-facing content.
• Support Sales and Customer Success by managing enablement repositories, measuring asset effectiveness, and developing customer advocacy programs, case studies, and success stories.
• Establish a recurring market and competitive intelligence program, including monthly reports, win/loss analyses, and actionable recommendations for Product and Sales teams.
• Manage and mentor Product Marketing Specialists while fostering a culture of accountability, documentation, data-driven decision-making, and hands-on execution.

This position outline is a general guideline and does not represent all encompassing details. The position assumes that the incumbent has both the mental and physical requirements to carry out the above defined duties.

Minimum Requirements & Qualifications:

• Product Marketing & Go-to-Market Expertise: 6+ years of B2B SaaS product marketing experience with a proven track record of developing positioning, messaging, competitive intelligence, and GTM strategies that drive product adoption, customer engagement, and business growth.
• Cross-Functional Leadership & Customer Focus: Experienced in partnering with Product, Sales, Marketing, and Customer Success teams to create enablement materials, customer advocacy programs, retention initiatives, and compelling value-based storytelling; skilled at mentoring team members and influencing strategic decisions.
• Execution & Communication Excellence: Highly organized and detail-oriented professional with strong written, verbal, and presentation skills; thrives in fast-paced environments, effectively manages competing priorities, maintains customer

Preferred Requirements & Qualifications:

• Experience in training, LMS, compliance, or frontline industries a plus.

About the Team

Intertek's People Assurance team provides range of workforce-focused solutions that empower our clients' employees to identify and close operational gaps and mitigate risk by assuring smart actions across organizations. Our services give clients the tools they need to build, maintain, and protect their brands, supporting them in the continuous evolution of their workforce to maximize employee potential.