SummaryGainwell is seeking an experienced Senior Product Marketing Manager to drive the go-to-market strategy, positioning, and messaging for our public health, Medicaid, and Pharmacy solutions. This role will be instrumental in ensuring that Gainwell and HMS solutions-particularly our FWA and Payment Integrity Solutions-are effectively communicated to state agencies and public sector decision-makers. The Senior Product Marketing Manager will work closely with product management and the Field Marketing/ABM team to develop product narratives, create compelling content, and drive demand for Gainwell's solutions.
Your role in our mission- Go-to-Market Leadership: Develop and execute go-to-market strategies for Gainwell healthcare, Medicaid, and Pharmacy solutions, ensuring clear and consistent messaging that resonates with target audiences.
- Solution Positioning: Craft and refine product positioning and messaging that differentiates Gainwell's solutions in the market are tailored to public health and Medicaid stakeholders.
- Content & Collateral Development: Create and manage a wide range of marketing content-including solution briefs, white papers, case studies, and presentations-that highlight value in areas such as drug cost optimization, patient care improvement, and Medicaid compliance.
- Sales Enablement: Equip sales and account teams with tools and training to effectively communicate the value of Gainwell's solutions, product presentations, and competitive analysis.
- Market & Competitive Research: Conduct market research with a focus on pharmacy benefit management (PBM) and carve-out models, along with broader Medicaid and healthcare trends, to inform product strategy and marketing messaging.
- Cross-Functional Collaboration: Work closely with product management, sales, and the Field Marketing/ABM team to ensure product marketing efforts are aligned with overall go-to-market strategies and customer needs.
- Launch Management: Lead launches for FWA, Payment Integrity, and other healthcare solutions, coordinating cross-functional teams to ensure successful rollout and adoption.
- Customer Insights & Feedback: Engage with state agency customers, prospects, and sales teams to gather feedback and insights, particularly around pharmacy benefit models, that inform ongoing product development and marketing strategies.
- Performance Measurement: Track and report on the effectiveness of product marketing initiatives, making recommendations for continuous improvement.
What We're Looking For- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 5+ years of experience in product marketing in the healthcare industry; experience in Medicaid and/or pharmacy benefit management strongly preferred.
- Proven track record of developing and executing successful go-to-market strategies for complex healthcare or pharmacy solutions.
- Strong experience in crafting product positioning, messaging, and content that speaks to decision-makers in state and government agencies.
- Excellent communication and presentation skills, with the ability to influence and collaborate across teams.
- Strong analytical skills, with the ability to leverage market data and insights-especially related to pharmacy benefit models-to inform product and marketing strategies.
- Experience with marketing automation and CRM tools (e.g., Salesforce, Marketo) is a plus.
- Ability to work in a fast-paced environment and manage multiple priorities with attention to detail.
What you should expect in this role- Enjoy the flexibility of a fully remote role-you can work from anywhere in the United States while staying connected with our collaborative team.
- This is a full-time permanent regular salaried (W-2) employee position.
- Upward career advancement is possible and encouraged.
- Company match 401K and other benefits available within months of starting.
- Employees are eligible to take advantage of flexible vacation policy after ninety (90) calendar days of employment. Any exception requires manager approval prior to employee's Gainwell start date.
- Video cameras must be used during all interviews, as well as during the initial week of orientation if hired.
We are accepting applications until July 31, 2026.
The pay range for this position is $120,000.00 - $160,000.00 per year, however, the base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors. Put your passion to work at Gainwell. You'll have the opportunity to grow your career in a company that values work flexibility, learning, and career development. All salaried, full-time candidates are eligible for our generous, flexible vacation policy, a 401(k) employer match, comprehensive health benefits, and educational assistance. We also have a variety of leadership and technical development academies to help build your skills and capabilities.
We believe nothing is impossible when you bring together people who care deeply about making healthcare work better for everyone. Build your career with Gainwell, an industry leader. You'll be joining a company where collaboration, innovation, and inclusion fuel our growth. Learn more about Gainwell at our company website and visit our Careers site for all available job role openings.
