Charles Schwab

Senior Manager, Product Marketing Experiences

Charles Schwab • $100K — $140K *
Austin, TX 78745In-Person
Finance & Insurance
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Extensive marketing experience, ideally in financial services or regulated industries.
  • Proven track record in developing marketing strategies and executing digital experiences.
  • Skilled in project management for end-to-end web content processes.
  • Ability to combine strategic thinking with effective operational execution in dynamic environments.
  • Knowledgeable in AI search, LLMs, and optimization techniques for digital content.
  • Demonstrated leadership in managing complex cross-functional projects and influencing stakeholders.
  • Exceptional communication skills, translating complex ideas into clear actions.
  • Analytical and detail-oriented with strong risk management abilities.

Responsibilities

  • Lead product marketing web experience strategy and optimization.
  • Identify digital experience enhancement opportunities focusing on AI and conversion.
  • Manage implementation of content updates and web experience optimizations.
  • Translate business objectives into effective digital marketing experiences with product marketers.
  • Collaborate with cross-functional teams to deliver quality digital experiences.
  • Monitor metrics and recommend improvements to enhance business results.
  • Ensure alignment of digital experiences with brand standards and client needs.

Benefits

  • Opportunity to work in a critical role within a high-impact team.
  • Engagement with cutting-edge technologies like AI and LLMs.
  • Collaboration with cross-functional teams in a dynamic environment.
  • Focus on improving client financial goals through innovative marketing strategies.
Full Job Description
Your Opportunity

The Investment Product Marketing team is seeking a Senior Manager, Product Marketing Experiences to lead the strategy, optimization, and execution of digital product marketing experiences across web properties supporting Schwab’s suite ofretailinvestment products and platforms.

In this role, you will own the development and continuous improvement of product marketing web experiences that driveacquisition andproductawareness, engagement, and conversion. You will help define the digital experience strategy,identifyoptimization opportunities, and oversee the implementation of enhancements and content updates. Key focus areas include AI search and large language models (LLMs), as well as broader digital experience initiatives designed to improveprospectacquisition andproductconversion outcomes.

This position requires strong cross-functional leadership and partnership with product marketers, AI subject matter experts, channel owners, creative agencies, publishing teams, and other stakeholders. You will ensure digital experiences align with product marketing strategies, deliver a consistent client experience, and achieve performance goals.

Key Responsibilities

  • Lead the strategy, optimization, and management of product marketing web experiences across investment products and platforms.
  • Identifyopportunities to enhance digital experiences, with a focus on AI search, LLMs, acquisition,engagement, and productconversion.
  • Manage the implementation of web updates, content enhancements, and experience optimizations.
  • Partner with product marketers to translate businessobjectivesand marketing strategies into effective digital experiences.
  • Collaborate with AISMEs, channel teams, creative agencies, and publishing partners to deliver high-quality experiences.
  • Monitor performance metrics and recommend data-driven improvements to drive business results.
  • Ensure digital experiences are aligned with brand standards, marketingobjectives, and client needs.

About the team

The Investment Product Marketing teamis responsible forthe end-to-end marketing of Schwab’sretailinvestment products and platforms. The team develops and executes integrated marketing strategies that support businessobjectives, build product awareness, and drive adoption among retail clients and prospects. Through close partnership with product, digital, creative, and channel teams, the organization delivers impactful marketing experiences that help clients achieve their financial goals.

What you have
  • Extensiveexperience in marketing. Marketing infinancial services orotherhighlyregulatedindustryis preferred.
  • Proven experience developing themarketingstrategy, creative direction, and execution of digital experiences and web pages.
  • Experienceprojectmanaging end-to-end web contentprocess
  • Ability to balance strategic thinking with operational execution in a fast-paced, evolving environment.
  • Knowledgeof AI search, large language models (LLMs), and digital experience optimization techniques that improve content discoverability and performance.
  • Experience in project management, or a related role, preferably within a regulated industry.
  • Demonstrated ability to lead complex, cross-functional initiatives and influence a broad range of stakeholders without direct authority.
  • Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, actionable recommendations.
  • Highly analytical and detail-oriented, with strong project management, execution, and risk-management capabilities.

About Charles Schwab

Charles Schwab is a financial services company that provides a full range of securities, brokerage, banking, money management, financial advisory, investor, and retirement plan services. It operates in four main divisions; investing, wealth management, banking, and trading. Charles Schwab provides a full-service brokerage platform that serves individual investors who invest on their own or through a workplace-sponsored retirement or equity plan, as well as banking through Schwab Bank. The firm was founded in 1973 and is headquartered in San Francisco, California.

Charles Schwab Careers

Join the vibrant team at Charles Schwab, a leader in global finance, where your career is propelled by innovation, leadership, and a commitment to diversity and professional growth. At Charles Schwab, we offer more than just job opportunities; we provide a platform for you to make a significant impact on the industry and our clients' lives.

Work You’ll Do

At Charles Schwab, we are dedicated to helping our clients manage their financial futures. Being part of our team means you'll work alongside some of the most skilled professionals in the financial services industry. Our culture thrives on teamwork, integrity, and relentless dedication to our clients. Whether you're looking for a position in financial consulting, technology, or administrative support, Charles Schwab offers a dynamic work environment where your skills will be honed and your achievements recognized.

Innovate and Lead

Embrace the opportunity to lead through innovation. Charles Schwab’s commitment to technology and innovation is fundamental to our service delivery. By joining our team, you will be at the forefront of developing new solutions that redefine the future of finance. Your leadership can guide significant projects that impact our company and the industry.

Grow Your Career

Charles Schwab believes in fostering the growth of its employees. Whether through professional development programs, diversity training, or leadership workshops, we ensure that our team members receive the support and training they need to advance their careers. With a variety of career paths available, your job at Schwab can evolve with your interests and expertise.

Internship and Employment Opportunities

Start your professional journey with Charles Schwab through our internship programs or full-time employment opportunities. We seek individuals who are passionate, curious, and ready to drive change. A career at Schwab is not just about having a job; it's about building a lasting relationship with a company that values your potential.

Benefits and Culture

Charles Schwab is renowned for its employee-friendly culture. We offer a comprehensive benefits package that supports the health, financial stability, and work-life balance of our team members. From competitive salaries and bonuses to health insurance and retirement plans, Schwab ensures that your career is as rewarding as it is enriching.

Networking and Professional Development

Expand your professional network and enhance your skills through our various networking events, mentorship programs, and training sessions. At Charles Schwab, we believe in leveraging collective expertise to foster learning and innovation. Engage with leaders, gain insights from experienced professionals, and build relationships that will aid your career trajectory.

Join Our Team

Explore the numerous career paths available at Charles Schwab and discover how your talents can be utilized to their fullest potential. Search open positions that match your skills and interests. We are continuously hiring across various disciplines and look forward to adding innovative, driven individuals to our team.

Stay Connected

Keep up to date with the latest from Charles Schwab Careers by subscribing to our job alert emails. Tailor your subscription to receive updates that align with your career preferences and be the first to know about new openings, company news, and professional tips.

Explore Charles Schwab Jobs

Ready to take the next step in your career? Visit our careers page to review current job openings, submit your resume, and prepare for your interview. At Charles Schwab, your future is waiting. [SEARCH CHARLES SCHWAB JOBS] Join Charles Schwab today and be part of a team that values diversity, innovation, and leadership—where your career can thrive in the exciting world of finance.
Learn more about Charles Schwab
Size
34,200 employees
Market Cap
$151.6 billion
Industry
Finance & Insurance
Net Income
$3.2 billion
Founded
1973
5 Year Trend
+20%
Revenue
$12.1 billion
NASDAQ
SCHW
* Ladders Estimates

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