The Role

The Senior Product Marketing Manager will own product marketing strategy and commercialization for a group of adMarketplace products and solutions. This person will determine how those offerings are positioned, packaged, launched, and scaled across priority audiences and markets.

The Senior Product Marketing Manager will establish the strategy, standards, and cross-functional accountability required to bring products to market effectively. They will translate product capabilities, customer needs, competitive dynamics, market signals, and commercial priorities into differentiated positioning and actionable go-to-market strategies that drive adoption, revenue, and market clarity.

The ideal candidate is a technical, strategic and commercially oriented product marketer who can simplify complex products, influence product and business decisions, and align senior stakeholders in a fast-evolving category.
What You'll Do

Product Marketing Strategy and Commercialization

• Own product marketing strategy for an assigned group of products, solutions, and strategic initiatives.
• Define the target audience, customer problem, market opportunity, value proposition, competitive differentiation, commercial narrative, and route to market for each offering.
• Establish clear success measures for launches and GTM programs, including adoption, revenue influence, sales readiness, customer engagement, and market response.
• Identify opportunities to improve product strategy, audience strategy, and commercial activation based on customer and market needs.
• Ensure products are not only launched, but understood, adopted, sold effectively, and positioned to achieve their commercial potential.
• Build repeatable templates, standards, intake processes, launch frameworks, messaging systems, governance mechanisms, and operating rhythms that improve Product Marketing consistency and scale.

Positioning, Messaging, and Competitive Strategy

• Develop and maintain differentiated positioning, messaging, value propositions, proof points, and claims for priority products and audiences.
• Build audience-specific narratives for advertisers, agencies, publishers, and internal commercial teams.
• Own the competitive positioning for assigned product areas, including competitor analysis, differentiation, objection handling, and strategic response recommendations.
• Translate product capabilities, performance data, customer evidence, market trends, and competitive intelligence into clear recommendations for Product, Sales, and company leadership.
• Partner with Insights and Measurement to identify benchmarks, proof points, case studies, and evidence that substantiate market-facing claims.

Go-to-Market Strategy and Launch Execution

• Lead cross-functional GTM planning for new products, major features, strategic initiatives, and changes to existing offerings.
• Define launch objectives, audience strategy, positioning, commercial implications, readiness requirements, dependencies, risks, and measurement plans.
• Establish clear roles, decision points, timelines, and accountability across Product, Sales, Marketing, Advertiser Success, Publisher Supply, Campaign Management, Strategy, Insights, Analytics, and Measurement.
• Assess launch readiness and recommend whether, when, and how products should be introduced to the market.
• Monitor launch performance and market response, identify barriers to adoption, and lead corrective actions when outcomes do not meet expectations.

Represent the Market and Customer

• Maintain structured feedback loops across customer conversations, sales activity, competitive developments, product performance, launch results, and internal stakeholders.
• Synthesize fragmented market signals into clear implications for product strategy, roadmap prioritization, positioning, and commercialization.
• Represent customer, market, and commercial considerations in product planning and strategic decision-making.
• Challenge assumptions and surface risks when product capabilities, customer expectations, positioning, and commercial plans are not aligned.
• Provide leadership with clear recommendations, tradeoffs, and points of view rather than simply summarizing stakeholder input.

Required Qualifications

• 3 to 5+ years of product marketing experience, ideally in a B2B, advertising, media, marketplace, SaaS, or technology environment.
• Demonstrated ownership of product positioning, go-to-market strategy, commercialization, and launch outcomes.
• Strong commercial orientation, with the ability to connect product capabilities to customer needs, competitive differentiation, adoption, and revenue opportunities.
• Experience building differentiated positioning, messaging frameworks, value propositions, competitive narratives, and market-facing claims.
• Experience leading cross-functional product launches and managing complex workstreams, dependencies, decisions, timelines, and stakeholders.
• Strong written communication skills, with the ability to create crisp, executive-ready, customer-ready, and sales-ready materials.
• Ability to operate in ambiguity, impose structure, and move work forward across multiple stakeholders.
• Strong project management skills, with the ability to manage launches, workstreams, timelines, inputs, feedback, and approvals.
• Analytical judgment, including the ability to use data, customer feedback, competitive intelligence, and market signals to shape recommendations.

Preferred Qualifications

• Direct experience in search advertising, retail media, commerce media, AI, search experiences, publisher monetization, or performance media.
• Experience supporting advertiser-facing GTM, including messaging for advertisers, agencies, sales teams, customer success teams, or account management teams.
• Experience creating sales enablement for complex or emerging products where the category, value proposition, or customer buying motion is still being defined.
• Comfort working in a fast-moving environment where products, narratives, and commercial priorities are evolving.
• Strong judgment on what needs to be standardized, what needs to be customized, and what needs to be simplified for scale.
• Experience building repeatable GTM templates, launch frameworks, messaging systems, or enablement standards.

*Compensation: $130,000 - $170,000 + Bonus & Equity

*This range represents the low and high end of the base salary someone in this role may earn as an employee of adMarketplace in the New York office. Salaries will vary based on various factors including but not limited to professional and academic experience; training; associated responsibilities; and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

Department Product Marketing Locations New York