Position SummaryResponsible to drive all category-related business decisions for local subsidiary over the life cycle of the multiple products in the category (Refrigeration, Cooking, Dacor). This includes total ownership of driving product strategy into the market and absolute owner for Monthly Sales Targets and Profitability of the category. Role incumbent will be a liaison between Sales, SCM, Service and Channel for all category related matters.
Manage PM team within the category to meet product objectives and overall category objectives.
Role and ResponsibilitiesStrategy
- Build Mid to Long term strategy plan (Refrigeration, Cooking, Dacor) for all products across category
- Build Mid to Long term strategy plan for Category and take ownership of executing strategy profitably
- Responsible for high level Master Strategy Deck for category
Product Planning
- Prepare customer collaboration, market analysis, product research, competitive landscape snapshot, channel inventory analysis
- Build initial market plan (by model/by account) and strategic account plan
- Analyze P&L and set category budget
- Manage monthly revenue forecast process
- Review weekly demand planning process
- Plan with Marcomm for advertising, sales communication, merchandising & displays
- Sales presentation and consensus meeting
- Manage go to market strategy cross team coordination (TTM Process)
Customer Interaction
- Represent the category, along with National Account Sales Team for partner meetings
- Meet with top customers quarterly to review past promotion success, current market, competitive landscape and to plan future promotional activities and requirements
- Carry out frequent market visits to ensure proper visibility/representation of the product
HQ GBM Communication
- Conduct conference call (Market / Competition / COGs /Product Planning)
New Product Launch
- Manage product life cycle planning
- Build Product Line-up Strategy
- Build Channel Distribution & Retail Strategy
- Evaluate price positioning and determine if/when appropriate changes are required
- Arrange PR / press events
- Prepare specs and messaging for printed/web/ppt/ad mats
Financial
- Provide management reporting for spend, profit, share with fluctuation analysis and commentary
- P&L Management
- Manage marketing budget and spend
- Forecasting yearly plan MP
- Forecasting (CMF & 3MF) and weekly exec meeting prep
- Provide direction on customer price lists
Supply Chain Management
- Accountable for Inventory Management (month end reporting, create programs to move aging inventory, etc.)
- AP2 forecast and AP1/AP2 consensus accountability
Skills and QualificationsEducation:- Bachelor's Degree in Marketing (or equivalent) from a reputable university preferred
Knowledge:- Strong analytical skills
- Strong proficiency in Excel, Word, PowerPoint and other MS Office applications
- Ability to productively interact with retail partners
- The ability to plan, organize and implement marketing projects and programs
- The ability to disseminate market information and provide the best strategic business plan
- The ability to negotiate with both vendors and customers on marketing proposals and plans
- Ability to lead, motivate and educate
- Ability to speak comfortably to crowds
- Ability to assist in long and mid-term business planning
- Ability to manage budgets and determine ROI
- Ability to work in a fast-paced environment is a must
- Work with a sense of urgency
Experience:- A minimum of 5 years working in a Product/ Business Management role in the major appliance industry preferred
- Experience managing a team of product managers strongly desired
The salary range for this role is expected to be between $124,000 to $170,000 and reflects base salary only. Actual pay will be determined based on a number of factors and may vary depending on job-related knowledge, competencies, qualifications, relevant skills and experience. This posting is for a current job vacancy.
The total rewards package for a Regular Full-Time employee may include a variable incentive, savings matching (RRSP/TFSA/NRSP), extended health and dental benefits with spending accounts, wellness and well-being benefits, development opportunities, and other employee perks.
