The Hershey Company

Senior Manager Pretzels & Snack Mix Portfolio Strat

The Hershey Company$120K — $145K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of experience in Brand Management, Marketing Strategy, or related fields
  • Proven track record of leading complex cross-functional initiatives
  • Strong strategic thinking and analytical problem-solving skills
  • Familiarity with leveraging consumer and market insights for decision-making
  • Bachelor's degree required, MBA preferred

Responsibilities

  • Lead strategic initiatives to enhance growth in Pretzels & Snack Mix portfolio
  • Develop long-term strategies based on consumer and market insights
  • Collaborate with cross-functional teams to create integrated business recommendations
  • Translate marketplace trends into actionable growth strategies
  • Evaluate portfolio performance, assessing risks and opportunities
  • Influence senior stakeholders with strategic recommendations
  • Drive innovative capabilities by evaluating emerging trends

Benefits

  • Medical, dental, and vision coverage
  • Annual incentive opportunities with competitive pay
  • 401(k) plan with company match
  • Flexible work arrangements and paid time off
  • Career development programs and learning opportunities
Full Job Description
Location

Remote

How will you fit into the big picture?

The Sr Mgr Pretzels & Snack Mix Portfolio Strategy leads high-impact strategic initiatives that shape consumer engagement and drive portfolio growth across Hershey's pretzel and snack mix brands. As a senior leader, this role partners cross-functionally with Marketing, Insights, Innovation, R&D, Supply Chain, Commercial, and Finance teams to develop portfolio strategies that accelerate growth, enhance brand performance, and strengthen competitive advantage.
This role leverages consumer insights, market intelligence, and business analytics to identify opportunities, guide long-term portfolio decisions, and translate strategy into actionable business plans. The Sr Manager influences senior stakeholders, drives enterprise-wide alignment, and helps shape the future of Hershey's salty snacks portfolio.

What will you do?

  • Lead portfolio strategy initiatives across the Pretzels & Snack Mix business to drive sustainable growth and strengthen brand performance.
  • Develop long-term portfolio, innovation, and commercialization strategies informed by consumer, customer, and marketplace insights.
  • Partner with cross-functional teams to create integrated business recommendations and align execution plans across the organization.
  • Translate data, research, and marketplace trends into actionable recommendations that support growth objectives and strategic priorities.
  • Assess portfolio performance, identify opportunities and risks, and recommend actions to optimize brand investment and resource allocation.
  • Influence senior leaders and key stakeholders through clear strategic thinking, compelling storytelling, and fact-based recommendations.
  • Drive marketing and innovation capabilities by evaluating emerging trends, methodologies, and tools that improve business effectiveness.
  • Support development of future growth platforms and strategic roadmaps that strengthen Hershey's leadership within salty snacks.


Minimum Education & Requirements

Experience:
  • 7+ years of relevant experience in Brand Management, Marketing Strategy, Portfolio Strategy, Consumer Insights, Innovation, Consulting, or related business leadership roles.
  • Demonstrated experience leading complex cross-functional initiatives and influencing senior stakeholders.
  • Strong strategic thinking, analytical problem-solving, and business planning capabilities.
  • Experience leveraging consumer, customer, and market insights to drive business decisions.

Education:
  • Bachelor's degree required.
  • MBA or advanced business degree preferred.


Benefits & Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
  • Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
  • Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
  • Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
  • Growth & Development: Career development programs, learning opportunities, and internal mobility

Benefits may vary based on role, location, and eligibility.

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About The Hershey Company

The Hershey Company Careers

Join the sweetest team on earth at The Hershey Company, a global leader in chocolate and sugar confections. With a rich heritage of innovation and leadership, The Hershey Company offers unparalleled job opportunities in an environment that champions diversity, creativity, and growth. Work You’ll Do Embark on a fulfilling career journey with The Hershey Company, where you can contribute to a range of exciting projects that help shape the future of the confectionery industry. At Hershey, you will work alongside a diverse team of professionals who are passionate about delivering joy through their products and innovations. Transform your professional life by engaging in roles that leverage your unique skills and aspirations. Whether in marketing, research and development, production, or sales, each position at Hershey is designed to foster leadership and professional growth. Lead with Innovation At The Hershey Company, innovation is at the core of everything we do. From creating delightful new treats to enhancing our sustainable practices, our team is constantly pushing the boundaries of what's possible in the confectionery space. Join a company where your ideas and leadership can make a tangible impact on our products and processes, driving growth and excellence in the industry. Explore Career Opportunities The Hershey Company is committed to nurturing talent and providing its employees with the tools they need for success. Explore a variety of job opportunities and internships that can help you build a rewarding career. Our positions are designed to challenge your skills and help you grow as a professional. Be Part of Our Culture Experience a company culture that values teamwork, integrity, and respect. At Hershey, we believe in creating an inclusive environment where every employee can thrive. Our commitment to diversity and inclusion is evident in our everyday operations and the positive atmosphere our team members enjoy. Benefits and Growth Invest in your future with The Hershey Company’s comprehensive benefits package, designed to support your health, well-being, and financial security. Embrace opportunities for career advancement through professional development programs and continuous learning initiatives. Networking and Professional Development Enhance your career prospects through Hershey’s robust networking opportunities. Connect with industry leaders, participate in global conferences, and engage in diversity training programs that prepare you for leadership roles within the company. Join Our Team Search for open positions that match your skills and interests on The Hershey Company’s careers page. We are looking for passionate, innovative, and driven individuals to join our team and help us continue our legacy of success and leadership in the confectionery industry. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work at The Hershey Company. Subscribe to our careers blog and personalize your job alerts to find out about the exciting and rewarding opportunities that await you at Hershey. Explore, innovate, and grow with The Hershey Company. Discover how your career can flourish in an environment dedicated to nurturing talent and celebrating success. Join us and be part of a team that’s making a difference in the sweetest way possible!
Learn more about The Hershey Company
Size
16,620 employees
Market Cap
$48.1 billion
Industry
Net Income
$1.2 billion
Founded
1894
5 Year Trend
+3.8%
Revenue
$8.1 billion
NASDAQ

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