Job brief:As a Senior Manager, Performance & Growth Marketing at The Weather Company, you will be the data-driven, strategic, and inherently curious architect of our cross-platform user acquisition engine. Joining the Audience Development department, you will hold total ownership over our presence in both the iOS and Android stores, serving as our go-to authority on app store strategy with the support of external performance agencies to execute your vision. This position begins with a highly tactical, hands-on role laying the technical foundation, naturally shifting toward high-level strategy as you build, hire, and lead a lean internal growth team.
The impact you'll make:In this role, you will execute a comprehensive set of primary growth and acquisition responsibilities:
1. App Store Mastery & Funnel Optimization- Own the App Stores: Lead the organic and paid strategy for our iOS and Android store pages, ensuring our store presence is optimized to convert.
- Tailor the User Journey: Know precisely when to deploy Custom Product Pages (CPPs) for iOS and Custom Store Listings (CSLs) for Android to match our ad creatives with the perfect store experience.
- Leverage Landing Pages: Design, test, and deploy web landing pages to assist conversions, creating seamless web-to-app onboarding paths that turn casual web visitors into loyal subscribers.
- Monitor Platform Shifts: Keep your radar tuned to the latest privacy updates, algorithmic changes, and feature releases from Apple and Google so our strategies never fall behind.
2. Performance Marketing & Agency Management- Build the Foundation: Establish a scalable, repeatable paid acquisition playbook across programmatic, search, and social channels-with a heavy emphasis on Meta, TikTok, and YouTube.
- Direct External Agencies: Act as the primary strategic partner for our external media-buying agency, maintaining accountability for their delivery, optimization frameworks, and spend efficiency.
- Focus on LTV Barometers: Look past temporary surface-level spikes in cheap clicks or installs. Your success will be measured on your ability to acquire qualified users who stick around as long-term subscribers.
3. Data Integrity & Algorithmic Optimization- Feed the Machine: Algorithms shift like the wind, and you need to know how to navigate them. Ensure our downstream subscription data and post-install events flow cleanly back into ad networks to train their optimization engines effectively.
- Master the Technical Stack: Feel comfortable speaking the language of tracking and data attribution. You should have a solid conceptual grasp of Conversion APIs (CAPI), custom event tracking, and Floodlights.
- Analyze the Climate: Dive deep into our analytics suites to understand cohort behavior and determine exactly where our most profitable growth is coming from.
What you've accomplished:- Experience: 5+ years of hands-on experience in performance or growth marketing, with a proven track record driving web and/or app subscription models.
- Platform Knowledge: Direct, real-world experience managing campaigns within Meta Ads Manager, TikTok Ads Manager, and the Google Marketing Platform (GMP).
- Store Savvy: Experience managing Apple Search Ads and Google App Campaigns, alongside a strong grasp of ASO principles for iOS and Android.
- Technical Literacy: Comfortable talking about marketing tech stacks, pixels, and server-side tracking concepts. You know how data connects from an ad click to a subscription renewal.
- Innate Curiosity: You are a lifelong student of user acquisition. You genuinely find joy in participating in major industry milestones like Google Marketing Live to grab the newest tools before the competition does.
Nice to have:- Deep familiarity with Mobile Measurement Partners (MMPs)-with a strong preference for AppsFlyer.
- Prior experience managing external media-buying or performance creative agencies.
- Experience transitioning a marketing function from a solo, individual-contributor role into a structured team environment.
Base Salary: $140,000 - $175,000
The base salary offered will take into account internal equity and may vary depending on the candidate's geographic region of work premises, job-related knowledge, skills, and experience, among other factors.
TWCo Benefits/Perks:- Flexible Time Off program
- Hybrid work model
- Variety of medical insurance options including a $0 cost premium employee coverage
- Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
- Progressive family plan benefits
- An opportunity to work for a global and industry-leading technology company
- Impactful work in a collaborative environment
