Position SummaryThe Senior Manager, Partnership Insights is responsible for transforming commercial, audience, partnership, inventory and marketplace data into actionable intelligence that drives revenue growth and better business decisions.
The Senior Manager will serve as a strategic analytics partner to Partnership leadership, Sales, Activation and Partner Solutions, helping the organization understand not simply what is happening, but why it is happening, what it means and what actions should follow.
This role will develop scalable reporting and analytical capabilities across the portfolio while providing insights that inform pipeline strategy, category development, inventory and pricing decisions, partner measurement, renewal planning and future commercial opportunities.
Commercial Intelligence & Strategic Insights- Deliver actionable insights supporting prospecting, category development, commercial planning, renewal strategy and leadership decision-making.
- Conduct category analysis, marketplace research, competitive analysis and league/property benchmarking.
- Identify category whitespace, market opportunities, emerging trends and commercial risks across the portfolio.
- Develop prospect and category intelligence that helps Sales prioritize companies and opportunities with the greatest commercial potential.
- Manage and optimize the department's use of research and intelligence platforms, including SponsorUnited, Navigate, YouGov and other relevant resources.
- Translate complex information into clear recommendations for Partnership leadership.
- Develop and maintain a centralized process for the intake, cataloging, valuation, tracking, and distribution of newly created partnership assets and inventory, ensuring commercial opportunities are properly documented, accessible, and visible to Sales teams across the organization.
Pipeline & Revenue Intelligence- Analyze pipeline health, coverage, sales velocity, conversion, category penetration, seller activity, renewal exposure and commercial performance across properties.
- Provide Sales leaders with insights into the health and composition of pipeline against their assigned property revenue objectives.
- Develop an enterprise view of pipeline and commercial activity across the organization's full portfolio.
- Partner with Finance and Partnership Operations to integrate financial, CRM and pipeline information into accurate and actionable commercial intelligence.
- Develop executive-level reporting that highlights significant changes, risks, opportunities and recommended actions with a goal of ensuring clarity into potential partnerships and prioritized partnership platforms in the market, prior to completion.
- Support forecasting and annual planning through historical performance, pipeline and market analysis.
Inventory, Pricing & Commercial Analytics- Analyze inventory utilization, scarcity, availability and demand to identify opportunities for improved packaging, pricing and revenue generation.
- Identify underutilized, constrained and potentially undervalued assets across properties.
- Support sponsorship valuation and pricing decisions through internal performance data, market intelligence and relevant benchmarks.
- Partner with Partner Solutions and property Sales leaders to identify opportunities for new commercial products based on inventory and marketplace insights.
- Support inventory and demand planning for future seasons, new properties, major events and emerging platforms.
- Develop analytical frameworks that improve consistency and discipline in commercial pricing and inventory decisions.
Partnership Performance & Measurement- Develop consistent frameworks for measuring partnership performance across properties and activation channels.
- Partner with Activation teams to establish meaningful KPIs aligned with partner business and marketing objectives.
- Translate partner performance data into insights and recommendations for business reviews, account planning, renewal preparation and organic-growth opportunities.
- Identify performance trends, optimization opportunities and proof points that strengthen the organization's commercial proposition.
- Develop scalable tools and approaches that improve the organization's ability to demonstrate partnership value.
Reporting, Technology & AI- Develop dashboards, agents, reporting tools and self-service resources that make commercial intelligence easily accessible to Partnership leadership and teams.
- Partner with Partnership Operations to ensure underlying commercial data is accurate, standardized, maintained and usable.
- Leverage AI, automation and emerging analytics technologies to improve reporting efficiency, insight generation and accessibility.
- Help develop automated executive reporting that synthesizes commercial performance and highlights material changes, risks and required actions.
- Continuously identify opportunities to reduce manual reporting and redirect organizational capacity toward higher-value analysis.
- Identify and implement AI and automation solutions that improve efficiency and scalability across Sales, Activation, and Partnership Strategy functions, allowing the organization to provide best-in-class partner support while minimizing incremental operational strain.
- Serve as the department's AI subject matter expert and innovation resource, proactively identifying new use cases, advising stakeholders on emerging capabilities, and driving adoption of technologies that enhance organizational effectiveness and commercial performance.
Qualifications & Requirements- Bachelor's degree in Business, Analytics, Finance, Economics, Marketing or related field; advanced degree a plus.
- Minimum 6-8 years of relevant experience in commercial analytics, business intelligence, sponsorship measurement, revenue strategy, consulting, consumer insights or related fields.
- Demonstrated ability to translate complex data into actionable business recommendations.
- Experience with CRM, business-intelligence and data-visualization platforms.
- Strong quantitative and analytical capabilities; advanced Excel required and SQL/data-querying capabilities preferred.
- Experience with sports, entertainment, media, advertising or sponsorship analytics preferred but not required.
- Valid U.S. Driver's License and access to a motor vehicle required.
Skills & Knowledge- Exceptional analytical and problem-solving skills.
- Strong commercial judgment and curiosity.
- Ability to move from data 12 insight 12 recommendation 12 action.
- Excellent executive communication and data-storytelling capabilities.
- Ability to identify patterns and implications across multiple data sources.
- Strong understanding of business performance, pipeline and commercial economics.
- Ability to balance recurring analytical needs with deeper strategic projects.
- Comfort operating in an evolving data environment and improving systems over time.
