Your Role:As the Senior Manager, Partner Communications, you'll lead the development and execution of partner-facing communications, institutional marketing initiatives, and B2B engagement materials that strengthen university relationships and support strategic growth objectives.
In this role, you'll partner closely with Institutional Relations, Brand, Events, and the broader Strategic Engagement Team (SET) to translate institutional priorities into compelling narratives, campaigns, and communications that reinforce CEA CAPA's value to university partners.
What You'll Do:Partner Communications
- Lead the development and execution of partner-facing communications including newsletters, institutional announcements, event invitations, site visit communications, and strategic outreach campaigns.
- Develop messaging frameworks and communications support for Institutional Relations (IR) related to major initiatives, organizational updates, and strategic partner conversations.
- Create and deliver clear, compelling narratives that communicate student outcomes, institutional value, and CEA CAPA's global impact.
- Ensure consistency of messaging, tone, and positioning across partner-facing channels and materials.
- Advise on institutional visibility opportunities including sponsorships, speaking engagements, and strategic presence at industry conferences such as NAFSA and Forum.
- Support partner engagement strategies that increase participation in institutional events, site visits, and industry networking opportunities.
Go-to-Market & Materials
- Partner with Brand to write, build and maintain partner facing collateral, presentations, program overviews, and case studies tailored to university partners and prospective institutional clients.
- Develop and execute a focused partner marketing strategy aligned to institutional priorities and business objectives to drive incremental business at existing university partners and/or attract new universities
- Maintain organized repositories of B2B marketing assets and templates.
- Curate institutional success stories, partner testimonials, and outcome-based narratives for use across partner marketing and business development initiatives.
Cross-Functional Collaboration
- Partner cross-functionally to identify initiatives, updates, and opportunities requiring proactive university communication and engagement
- Collaborate with the Events team to ensure industry events, conferences, and partner engagements are optimized for institutional audiences.
- Work cross-functionally with Brand, Digital, and Lifecycle Marketing to ensure alignment across broader marketing initiatives while maintaining a strong institutional partner perspective.
- Partners closely within SET to ensure partner-facing collateral works well for on-campus activations.
Execution & Operations
- Manage day-to-day execution of partner facing initiatives, balancing multiple priorities in a fast-paced environment.
- Track performance and feedback on enablement materials and iterate based on partner input and business needs.
- Collaborate with Events team on key industry events to ensure they are optimized for the partner / university audiences.
What Makes a Great Candidate:- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- 8+ years of progressive experience in B2B marketing, channel marketing, or enablement roles.
- Ability to work in MCM system and send own emails
- Proven experience developing and executing B2B communications and go-to-market materials.
- Strong writing and storytelling skills with the ability to simplify complex offerings.
- Experience working closely with sales, partnerships, or relationship-driven teams.
- Highly organized, execution-oriented, and comfortable operating as a hands-on contributor.
Preferred Qualifications- Master's degree in a related field.
- Experience in higher education, non-profit, or global organizations.
- Direct experience with crisis communications and media relations.
- International or cross-cultural communications experience.
We believe great talent comes in many forms and that there is no one size fits all in hiring. If you feel you may be a great fit for this role but do not check all of the boxes, we encourage you to apply and show us why you're the right candidate for this position.
