What you'll be doing...Verizon's Digital Marketing team is hiring a Search Engine Marketing Senior Manager to lead paid search from strategic planning, investment and partner management perspectives. You will help lead the recently in-housed paid search function at Verizon, partnering closely with other leaders within the digital marketing center of excellence.
You should bring a fresh perspective on how the SEM operation could evolve as an in-house team, and will support the process on any changes/shifts that you feel are necessary to get the job done well. You will build relationships with external search partners, including emerging search partners and optimization technologies. We expect you to come with a strong understanding of the evolution of search and the benefits of thinking about SEO and SEM holistically.
- Leading and managing SEM functions for multiple units within Verizon.
- Campaign development, bid strategy, optimization and channel management.
- Scaling teams to support the SEM operation.
- Making recommendations and driving decision making with respect to any changes to the existing tech stacks.
- Building and managing relationships with all external search partners.
- Overseeing the execution and resources associated with SEM campaigns.
- Knowledge of AI and large language models to develop and deploy an AI strategy that connects consumers to commerce outcomes.
What we're looking for...You'll need to have:
- Bachelor's degree or four or more years of work experience.
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Marketer/agency/consultative services experience in SEM.
- Experience leading a technically advanced team of search marketing professionals.
- Experience with and knowledge of primary buying platforms and formats (Google Ads, Search Ads 360, Skai, Yahoo! / Bing, PLAs, Shopping engines).
Even better if you have one or more of the following:
- Ability to manage projects across multiple stakeholders.
- Exceptional communication skills.
- Experience in search analysis and reporting.
- Data visualization experience.
- Fluency in data-driven targeting and reach strategy.
- Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
- Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports.
- Open to explore new methods of search strategy as consumer behavior adapts.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.
Where you'll be workingIn this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
Scheduled Weekly Hours40
Benefits and CompensationOur benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.
The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.
