Tinuiti

Senior Manager, Paid Search

Tinuiti$105K — $125K *
US-AnywhereRemote in United States
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-10 years of experience in Paid Search roles managing $1 million+ budgets
  • 2-3 years of preferred team management experience
  • Google Ads Search Certification is required; additional certifications preferred
  • Experience with PMAX and various campaign types beyond Paid Search is advantageous
  • Strong data analysis skills with experience in analytics tools
  • Advanced skills in Google Suite, Microsoft Excel & PowerPoint
  • Excellent multitasking, prioritizing, and time management skills
  • Strong communication and interpersonal skills for effective collaboration

Responsibilities

  • Oversee full lifecycle of paid search campaigns from planning to execution
  • Foster strong relationships with clients through effective communication
  • Lead and develop a team of paid search marketers with clear guidance and feedback
  • Manage daily budget tracking and implement bid strategies for optimization
  • Engage in testing to improve campaign performance through innovation
  • Support clients with comprehensive paid search campaign strategies
  • Analyze campaign data and trends to inform strategic decisions
  • Collaborate frequently with other channel leaders to maximize campaigns' effectiveness

Benefits

  • Unlimited PTO to promote work-life balance and personal time
  • Comprehensive healthcare package including medical, dental, and vision
  • Retirement plan with 4% matching contributions
  • Wellness perks such as telemedicine, teletherapy, and other wellness support
  • Generous parental leave policy for birthing and non-birthing parents
  • Access to learning and development programs including mentorship and management training
Full Job Description
We support 100% remote work for this role!

We'd love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the Senior Manager, Paid Search you will:
  • Client Management & Leadership: Oversee the complete lifecycle of paid search campaigns, including strategic planning, launch, and operational management. Partner with day to day clients/client side subject matter experts to strategize & present new optimization or testing opportunities.
  • Client Onboarding & Transitions: Interact and communicate with clients via email or phone, fostering strong relationships and ensuring client satisfaction.
  • Team Leadership and Development: Lead a team of paid search marketers, providing guidance, setting objectives, and fostering their professional development. Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support, ensuring adherence to scorecard tasks, effectively managing client relationships, delivering best-in-class products, fostering team building, and facilitating career growth through clear goal-setting, feedback loops, and educational development, while maintaining certifications and staying updated on industry trends and best practices through continuous learning initiatives
  • Business Acumen and Financial KPIs: Effectively manage daily budget tracking and implement bid rule strategies for campaigns, ad groups, and keywords, optimizing bids regularly.
  • Innovation and Thought Leadership: Actively engage in testing keywords, ad copies, landing pages, and third-party tools to enhance campaign performance.
  • Client Education: Provide complete support for paid search campaigns, encompassing account setup, strategy development, organization, and tactical execution.
  • Industry Expertise: Utilize reporting, analytics, and trend tools on a daily basis to track campaign results, conduct data analysis, and present findings in weekly client calls.
  • Cross Channel Collaboration: Ensure frequent internal communication and integration with other channel leaders working on the same client; enabling each team member to identify how other channel activity is impacting theirs, and partnering to determine the appropriate next steps to maximize the broader picture.


Professional Qualifications:
  • 7-10 years of experience in Paid Search roles with a proven track record of executing successful campaigns with budgets of $1 million or more
  • 2-3 years of team management experience preferred.
  • Possession of Google Ads Search Certification, showcasing proficiency and commitment to industry-standard practices. Additional relevant certifications are considered advantageous (namely Google Display, Video, App, and/or Shopping).
  • Experience managing and overseeing campaign types beyond Paid Search, including PMAX (additional advantage if experienced with Display, Video, App, Shopping, Demand Gen, etc.)
  • Demonstrated success analyzing data and using analytics tools to drive marketing decisions
  • Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint
  • Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.
  • Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.


The hiring salary range for this role is $105,000-$125,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. 8-5-101 et seq.

FLSA Classification: Exempt

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That's why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.

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