Sherwin-Williams

Senior Manager of Digital Content & Merchandising

Sherwin-Williams • $110K — $130K *
Cleveland, OH 44130In-Person
Consumer Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Business, Communications, or Digital Marketing required.
  • 10+ years of experience in digital content, digital marketing, or eCommerce leadership.
  • 5+ years of experience managing and developing high-performing teams.
  • Experience with global digital content programs across multiple regions or brands.
  • Proficient in SEO strategy, site optimization, and digital performance management.

Responsibilities

  • Develop and execute the digital content strategy for Performance Coatings Group.
  • Establish enterprise content standards and governance frameworks.
  • Lead a global team of content and digital experience professionals.
  • Drive industry best practices in digital content management and customer experience.
  • Serve as a strategic advisor for digital content effectiveness and engagement opportunities.

Benefits

  • Eligible for performance-based bonus and incentive compensation awards.
  • Opportunities for professional development and training.
  • Collaboration with cross-functional teams to enhance digital initiatives.
  • Access to proprietary information and involvement in strategic decision-making.
  • Direct impact on customer engagement and retention strategies.
Full Job Description
Job Description

The Sr. Manager of Digital Content & Merchandising is responsible for managing and advancing the global digital content strategy, content operations, search optimization, and digital merchandising capabilities that support customer acquisition, engagement, retention, and revenue growth across Performance Coatings Group (PCG).

This leader drives a customer-centric content ecosystem spanning divisional websites, digital customer portals, self-service experiences, eCommerce applications, and emerging AI-enabled digital channels. The position is accountable for ensuring content is optimized for both traditional search engines and AI-driven discovery experiences while delivering scalable governance and operational excellence across global markets.

The Sr. Manager collaborates closely with Marketing, Product Management, Customer Experience, and regional teams to deliver consistent, high-quality digital experiences aligned with business objectives.

Additional Information:
  • This position requires 10% travel.
  • This role is not remote/hybrid. This role will report Sherwin-Williams Cleveland Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44115
  • This position is also eligible for [bonus] [commissions] [long-term incentive compensation awards] based on performance and subject to the terms of the Company's applicable plans.
  • Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.


Responsibilities

Strategy & Leadership
  • Develop and execute the global digital content, merchandising, SEO, and AEO roadmap supporting PCG's growth strategy.
  • Establish enterprise content standards, governance frameworks, and operating models across divisions, regions, and digital channels.
  • Lead and develop a global team of content strategists, digital merchandisers, web content managers, SEO specialists, and digital experience professionals.
  • Drive adoption of industry best practices related to digital content management, information architecture, merchandising, search optimization, AI-enabled content discovery, and customer experience.
  • Serve as a strategic advisor to divisional and executive leadership on digital content effectiveness, customer engagement, and optimization opportunities.
  • Partner with Digital Product, UX, and Analytics teams to align content strategy with customer needs and business priorities.


Digital Content Strategy & Operations
  • Lead the development, management, and continuous optimization of digital content across PCG websites and digital customer experiences.
  • Establish scalable content lifecycle processes including creation, approval, localization, governance, maintenance, and retirement.
  • Drive content governance programs that ensure consistency, brand integrity, regulatory compliance, and content quality across global regions.
  • Develop customer-centric content strategies that improve awareness, education, conversion, and customer self-service adoption.
  • Support AI-enabled content operations initiatives that improve efficiency, scalability, and content effectiveness.
  • Partner with divisional marketing teams to support product launches, campaigns, thought leadership, and demand generation initiatives.


SEO, AEO & Digital Discoverability
  • Manage enterprise Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) strategies across all PCG digital properties.
  • Develop capabilities that improve visibility within traditional search engines, AI-powered search experiences, generative AI platforms, and answer engines.
  • Lead optimization efforts across website architecture, metadata, structured content, schema markup, taxonomy, site performance, internal linking, and content quality.
  • Partner with content, UX, and product teams to create authoritative, customer-focused content designed to improve digital discoverability and engagement.
  • Establish measurement frameworks and KPIs for organic search performance, AI-driven referrals, content authority, and discoverability.
  • Monitor industry trends, search algorithm updates, AI search developments, and emerging technologies to continuously evolve optimization strategies.


Digital Merchandising & Customer Experience
  • Develop merchandising strategies that improve product discoverability, solution exploration, and customer engagement.
  • Optimize product categorization, navigation structures, information architecture, and digital product experiences.
  • Lead initiatives to improve on-site search performance, search relevance, recommendation strategies, and customer journeys.
  • Utilize customer insights and behavioral analytics to enhance content placement, personalization, and conversion opportunities.
  • Partner with UX and Digital Product teams to deliver intuitive and effective customer experiences across all digital touchpoints.


Global Governance & Operations
  • Lead global content governance and execution across multiple regions, business units, and divisional websites.
  • Establish content standards, publishing workflows, and operating procedures.
  • Drive consistency while enabling flexibility to support local market requirements and regional business needs.
  • Collaborate with regional marketing and business teams to support localization and translation strategies.
  • Ensure scalability of content models and governance frameworks as PCG expands digital capabilities globally.


Analytics & Optimization
  • Define and track KPIs related to content effectiveness, digital engagement, search performance, discoverability, customer experience, and business impact.
  • Utilize analytics, customer feedback, experimentation, and testing to continuously improve digital performance.
  • Lead content audits, search audits, site optimization efforts, and performance reviews.
  • Deliver executive-level reporting and recommendations to leadership teams.
  • Quantify business impact associated with digital content and merchandising initiatives, including lead generation, self-service adoption, engagement, and commercial outcomes.


Qualifications

Minimum Qualifications:
  • Must be at least eighteen (18) years of age
  • Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future
  • Must be able to travel as required by the position
  • Must have a Bachelor's Degree or higher in Marketing, Business, Communications, or Digital Marketing
  • Must have at least ten (10) years of digital content, digital marketing, website management, merchandising, ecommerce, or digital experience leadership experience
  • Must have at least five (5) years' experience leading and developing high-performing teams
  • Must have experience managing global digital content programs across multiple business units, brands, or regions
  • Must have experience developing and implementing content governance models and enterprise publishing processes
  • Must have experience in SEO strategy, site search optimization, information architecture, and content performance management
  • Must have experience utilizing web analytics, customer analytics, and optimization methodologies to improve business outcomes


Preferred Qualifications:
  • Have a Master's Degree or higher in Business Administration, Marketing, or Communications
  • Have experience with Adobe Experience Manager (AEM) and enterprise CMS platforms
  • Have experience leading large-scale website transformations and global digital programs
  • Have experience implementing AEO (Answer Engine Optimization) and AI search optimization strategies
  • Have experience with personalization, digital asset management, taxonomy management, and search technologies
  • Have experience within manufacturing, industrial, coatings, chemical, or B2B environments preferred
  • Have experience supporting AI-enabled content creation, content operations, and digital experience optimization


About Sherwin-Williams

The Sherwin-Williams Company engages in the development, manufacture, distribution, and sale of paints, coatings, and related products to professional, industrial, commercial, and retail customers in North and South America, Europe, and Asia. It operates in three segments: Paint Stores, Consumer, and Global. The Paint Stores segment sells paint, coatings, and related products to end-use customers. This segment markets and sells Sherwin-Williams branded architectural paints and coatings, industrial and marine products, and original equipment manufacturer product finishes and related items.

Sherwin-Williams Careers

Join the vibrant team at Sherwin-Williams, a leader in the paint and coatings industry, and contribute to a legacy of innovation and leadership. As a company committed to growth and excellence, Sherwin-Williams offers unparalleled job opportunities for professionals eager to advance their careers in a dynamic and supportive environment. Work You’ll Do At Sherwin-Williams, we empower our team to bring their creativity and expertise to various roles, driving transformative results across the business landscape. Our commitment to professional growth and diversity training ensures that every team member can thrive. Lead in a Culture of Innovation Sherwin-Williams stands at the forefront of the coatings industry, blending tradition with advanced technology. Our culture is built on a foundation of innovation, leadership, and a relentless pursuit of excellence. Join us and lead the way in developing new solutions that impact markets globally. Engage with a Global Team Collaborate with over 60,000 dedicated professionals worldwide who are as passionate about materials science as they are about creating beautiful and durable finishes. At Sherwin-Williams, you’ll work alongside industry experts and leaders who are pioneering new paths in the coatings sector. Sherwin-Williams Careers and Employment Opportunities We are continuously expanding our team and looking for talented individuals who are ready to paint the world with us. From research and development to marketing and sales, the career paths at Sherwin-Williams are as diverse as our product lines. Do Innovative Work Engage in projects that challenge the status quo and contribute to sustainability and efficiency in the industry. Our team at Sherwin-Williams harnesses the power of cutting-edge technology and collective expertise to lead the market in innovation and quality. Be Part of a Great Team Sherwin-Williams is not just a workplace. It is a community where you can build lasting relationships through professional networking and collaborative team efforts. Our inclusive environment supports diversity and is designed to help you reach your full potential. Future-Proof Your Career With a wide array of benefits, continuous training programs, and a focus on internal growth and promotions, Sherwin-Williams is committed to helping you shape a long and successful career. Whether you are looking for a full-time position, an internship, or leadership roles, the opportunities are vast. Explore Job Opportunities and Internships Start your professional journey with Sherwin-Williams by exploring various employment and internship opportunities that match your skills and interests. We are hiring creative, curious, and motivated individuals ready to make a significant impact. Stay Connected Join Our Team Search open positions, submit your resume, and prepare for your interview with us. At Sherwin-Williams, we look for individuals who are solution-driven and ready to contribute to our culture of innovation and excellence. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Sherwin-Williams. Join Sherwin-Williams today and be part of a company that values innovation, leadership, and a diverse and inclusive workplace. Your future starts here!
Learn more about Sherwin-Williams
Size
61,626 employees
Market Cap
$61.6 billion
Industry
Food & Beverages
Net Income
$2 billion
Founded
1866
5 Year Trend
+11%
Revenue
$18.3 billion
NASDAQ
SHW
* Ladders Estimates

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