Job DescriptionThis role is based at one of our corporate offices in McLean, VA or Dallas, TX
This is your chance to be part of a Marketing team that attracts customers to Hilton through storytelling, top-rated rewards, and unique customer experiences and partnerships. Sitting within the Marketing Strategy, Planning and Performance team, the Marketing Performance Strategy function is the enterprise center of excellence for marketing measurement. It owns the frameworks, KPIs, and learning agendas that define how Hilton evaluates performance against business and marketing objectives. Additionally, it ensures those insights shape in-year campaign optimizations, Go-To-Market (GTM) execution, and investment strategy.
As the Senior Manager, Marketing Performance Strategy, you will report to the Director, Marketing Performance Strategy. You will lead GTM and campaign measurement strategy execution across Marketing & Loyalty (M&L). This involves building the measurement frameworks, KPIs, and learning agendas that connect Hilton's marketing activity to business outcomes.
What you'll do during a typical day:- Provide consulting support across multiple measurement frameworks including brand lift, conversion/sales lift, attention, marketing mix modeling (MMM), and others.
- Synthesize cross-campaign performance learnings into a global view that feeds annual planning and GTM briefs.
- Translate GTM performance outcomes into brief-to-outcome narratives that feed back into planning and investment calibration.
- Ensure the Unified Learning Agenda reflects campaign measurement priorities and that Analytics receives structured, actionable briefs.
- Support the Director and GTM teams with measurement expertise on the exploration of partners and strategies within the evolving media ecosystem.
- Guide enterprise measurement priorities by identifying the most critical performance questions and directing Analytics resources accordingly.
- Support the global Creative Effectiveness framework and scorecard, defining what 'good' is for M&L creative across campaigns and channels.
- Support end-to-end pre-market testing (Kantar Link AI / Link+): define criteria, interpret results, and deliver go/no-go decisions and creative recommendations.
- Interpret in-market creative performance signals, synthesizing data outputs from the Manager, Performance Strategy into optimization and scaling recommendations.
- Translate in-market creative findings into implications for the creative brief, GTM strategy, and investment decisions.
- Be the primary performance storytelling partner for brand partners aligned to GTM strategy, ensuring each brand category has a credible view of marketing impact.
How you'll collaborate with others:- Partner with the Director on Quarterly Business Reviews (QBR), Executive Committee (EC), and Marketing & Loyalty Leadership Team (MLLT) performance narratives, connecting results to implications, trade-offs, and recommended actions for senior leadership informed by campaign insights.
- Partner with Marketing Analytics on metrics and performance inputs aligned to KPIs, establishing clear requirements rather than building dashboards or reports directly.
Deliverables you'll take ownership of:- Lead enterprise performance synthesis for Monthly Business Reviews (MBRs), identifying patterns, risks, and opportunities across M&L activity with confidence.
- Own campaign measurement strategy execution across the M&L portfolio, leading development of KPI frameworks, success criteria, and measurement for campaigns at every level.
What It Takes to Make the StayYou have these minimum qualifications:- Seven (7) years of experience in advertising, marketing analytics, or measurement in a brand organization, measurement company, or agency partner
- Four (4) years of experience working in digital advertising
- Experience building measurement plans, learning agendas, and performance frameworks based on business and marketing objectives
- Experience in marketing measurement and effectiveness, with fluency across brand lift, sales/conversion lift, creative testing (pre- and in-market), and marketing mix modeling
- Strategic synthesis skills, can turn complex, multi-source performance data into a clear narrative with business implications for senior audiences
- Willing to work a hybrid office schedule in McLean, VA or Addison, TX (3 days per week)
It would be useful if you have:- In-depth understanding of the media landscape across traditional and digital touchpoints (Linear TV/OTT, OLV, Digital Display, Social, Audio, CTV)
- Experience with measurement tools and partners such as Nielsen, Kantar (Link AI / Link+), LiveRamp, VidMob, The Trade Desk, and similar platforms
