Tyson Foods

Senior Manager Marketing | Corporate (Springdale, AR)

Tyson Foods • $110K — $130K *
Springdale, AR 72764In-Person
Food & Beverages
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
  • 7+ years of marketing experience within the food industry or consumer packaged goods (CPG).
  • Proven track record of developing and executing successful marketing campaigns.
  • Excellent verbal and written communication skills, with strong presentation abilities.
  • Demonstrated leadership and team management experience.

Responsibilities

  • Oversee and ensure consistency in multiple marketing campaigns across various brands.
  • Serve as primary decision-maker for brand positioning and growth strategies.
  • Translate consumer insights into actionable strategies while leading cross-functional teams.
  • Coach managers and associates on campaign leadership and development.
  • Analyze market trends for brand growth opportunities.
  • Develop and implement strategies focused on brand equity and consumer engagement.
  • Lead integrated marketing campaigns across all platforms to drive brand awareness.

Benefits

  • Relocation assistance available.
  • Opportunities for professional development and employee growth.
  • Work in a collaborative and inclusive team culture.
  • Access to advanced tools and resources for digital marketing innovation.
  • Flexible travel requirements (15%-20%) for marketing production activities.
Full Job Description
Job Details:

Job Summary

The Senior Manager, Marketing will lead marketing efforts within either the Brand Marketing or Digital Marketing function. This role is responsible for developing and executing comprehensive marketing strategies that drive brand growth, strengthen digital presence, and achieve business objectives. The ideal candidate will have a strong background in either brand or digital marketing, with a proven track record of leading successful campaigns and managing teams.

Key Responsibilities

1. Brand Marketing Focus
  • Oversee multiple campaigns and brands simultaneously, ensuring consistency, quality, and alignment with business objectives.
  • Serve as the primary decision-maker for brand positioning, creative direction, and growth strategies for assigned brands or categories.
  • Translate complex consumer insights into actionable creative strategies.
  • Lead cross-functional integration across brand, media, shopper marketing, digital, and communications teams.
  • Coach managers and associates on campaign development and leadership skills.
  • Manage agency partnerships, including negotiations and scope-of-work agreements.
  • Develop and implement brand marketing strategies to enhance brand equity and drive consumer engagement.
  • Oversee the creation and execution of integrated marketing campaigns, including advertising, promotions, and events.
  • Collaborate with cross-functional teams to ensure brand consistency across all customer touchpoints.
  • Analyze market trends and consumer insights to identify opportunities for brand growth.
  • Manage creative agency work and deliverables against approved scopes, overseeing marketing and advertising spend totaling $10 million or more.

2. Digital Marketing Focus
  • Lead the delivery of strategic initiatives across data activation, digital marketing activation, e-commerce, and commerce marketing, ensuring cross-functional alignment, timely execution, and measurable business impact with a focus on driving volume growth.
  • Lead the development and execution of digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
  • Manage end-to-end digital marketing campaigns to drive online traffic, engagement, and conversions.
  • Utilize data analytics to measure campaign effectiveness and optimize performance.
  • Stay current on digital marketing trends and emerging technologies to ensure Tyson Foods remains at the forefront of digital innovation.
  • Demonstrate a proven ability to manage projects that are delivered with high quality, on time, and within budget.

3. Team Leadership
  • Supervise and mentor a team of 2 to 5 direct reports, providing guidance and support to help them achieve their professional goals.
  • Foster a collaborative, inclusive, and high-performing team culture.
  • Conduct regular performance reviews and provide constructive feedback to support employee development.

4. Stakeholder Collaboration
  • Partner closely with internal stakeholders, including Sales, Product Development, and Finance, to align marketing strategies with business objectives.
  • Build and maintain relationships with external partners, including advertising agencies, media partners, and vendors.


Qualifications

Education
  • Bachelor's degree in Marketing, Business Administration, or a related field required.
  • MBA preferred.

Experience
  • Seven or more years of experience in marketing, sales, insights, and/or agency environments within the food industry or other consumer packaged goods (CPG) organizations.
  • Proven experience developing and executing successful marketing campaigns.

Communication Skills
  • Excellent verbal and written communication skills.
  • Strong presentation and public speaking skills, with the ability to communicate effectively to senior leadership, peers, customers, and other stakeholders.

Special Skills
  • Demonstrated leadership experience and the ability to lead teams effectively.
  • Strong project management, troubleshooting, and problem-solving skills.
  • Strategic mindset with the ability to leverage both quantitative shopper data and qualitative insights to create customer-focused growth strategies.
  • Ability to influence and lead without direct authority.
  • Skilled at presenting and advocating ideas to decision-makers, including buyers, sales leaders, brand managers, and sales planning teams.
  • Ability to work cross-functionally with multiple brand teams and business units, each with distinct processes and management styles.
  • Experience managing agency relationships from creative concept development through execution.
  • Ability to develop agency assignment briefs, creative briefs, and serve as a strong customer advocate.

Computer Skills
  • Advanced proficiency in Microsoft Office applications, with a strong emphasis on Excel for data analysis and reporting.
  • Experience with syndicated data platforms such as Nielsen, Mintel, and Retail Link preferred.

Travel Requirements
  • Ability to travel up to 15% to 20% as needed for marketing production activities and business needs.
All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.

Relocation Assistance Eligible:
Yes

Work Shift:
1ST SHIFT (United States of America)

About Tyson Foods

Tyson Foods scientifically formulated feed, and technical assistance on subjects like sustainable farming practices and animal welfare. They serve hash browns stuffed with ham and cheese, sausage simple scrambles, bacon simple scrambles, formed pork sausage patties, sausage and egg pancake sandwich with maple syrup, wrapped whole grain apple cinnamon pancake, and more.

Tyson Foods Careers

Joining Tyson Foods means becoming part of one of the world’s leading food companies, renowned for its commitment to sustainability, innovation, and quality. At Tyson Foods, we offer unparalleled job opportunities that empower you to grow both personally and professionally. Work You’ll Do At Tyson Foods, you’ll contribute to a team that values leadership, diversity, and innovation. Our commitment to these principles makes us a top choice for professionals looking to make a significant impact in the food industry. Whether you’re involved in operations, marketing, research, or any of our other departments, your work will help us continue to feed the world in the most efficient and sustainable ways possible. Join our dynamic team and help us transform the industry through cutting-edge innovation and a commitment to excellence that’s second to none. Career Growth and Development Tyson Foods is dedicated to the professional growth of our employees. We offer a variety of leadership and diversity training programs designed to enhance your skills and advance your career. With Tyson, your career trajectory is limitless, supported by development opportunities that ensure you’re always moving forward. Internship Programs Kickstart your career with a Tyson Foods internship. Our internships provide invaluable workplace experience, offering a glimpse into the culture and operations of a global leader. Interns at Tyson Foods work on real projects, learn from industry leaders, and gain the skills necessary for a successful career in the food industry. Benefits of Working at Tyson Foods Choose a career with Tyson Foods and enjoy a comprehensive benefits package that includes health, life, and dental insurance, employee assistance programs, and more. We believe in nurturing our team not only professionally but also personally. Inclusive Culture At Tyson Foods, we pride ourselves on fostering an inclusive culture where every team member feels valued. We believe that diversity fuels innovation and we strive to create a workplace where all employees can thrive. Join Our Team Explore the job opportunities at Tyson Foods today. Search open positions that match your skills and interests. We are continuously hiring and looking for new team members who are passionate, curious, and driven to excel. Stay Connected Keep up to date with the latest at Tyson Foods by following our careers blog. Gain insider perspectives and industry-leading insights that can help you in your job search and beyond. Networking and Professional Opportunities At Tyson Foods, networking and professional development are part of our DNA. Connect with leaders and peers within the company through various networking events and platforms. Enhance your resume, prepare for your next interview, and build relationships that could shape the future of your career. Job Alert Emails Personalize your subscription to receive job alerts and the latest news tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Tyson Foods. Join Tyson Foods and be part of a company that’s leading the way in the food industry through innovation, leadership, and a commitment to diversity and sustainability. Your future starts here!
Learn more about Tyson Foods
Size
137,000 employees
Market Cap
$22 billion
Industry
Food & Beverages
Net Income
$1.9 billion
Founded
1935
5 Year Trend
+6.8%
Revenue
$42.8 billion
NASDAQ
TSN
* Ladders Estimates

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