Work Flexibility: Hybrid or Onsite
What you will do:
• Sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and customer engagement campaigns
• In alignment with global strategy, sets annual and long-range brand/indications strategy to achieve required growth, profit and market share targets
• Creates/distribute scalable assets, tools, marketing campaigns ("menu") and best practices which can be localized for maximum impact
• Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value
• Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)
• In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon
• Work with country leadership to forecast demand develop relationships with supply chain partners
• Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
• Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.
• Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
• Work in partnership with local Product Managers in a complex matrix organization, influencing and ensuring execution of the Marketing strategies
• In partnership with Sales Leaders identify internal training needs and create relevant content and training programs
• Create scalable customer engagement events and medical education programs
• Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
• Take the lead in developing KOL's for the brand
• Act as Mentor and deliver training as and when necessary to more junior Brand Managers within the team
What you will need:
Required:
• High School diploma AND 6 years of work experience OR Associate's Degree AND 4 years of work experience required in lieu of Bachelor's degree
• 10+ years of work experience required
Preferred:
• Bachelor's degree preferred
• MBA preferred
• Medical device and/or marketing experience preferred
• People management experience preferred
Canada Pay Ranges:
- Canada: $130,100 - $173,450 CAD Annual
Travel Percentage: 30%
