The Travelers Companies, Inc

Senior Manager, Marketing Analytics

The Travelers Companies, Inc • $120K — $198K *
Boston, MA 02115Hybrid
Consumer Technology
8 - 10 years of experience
4 days ago
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Job Overview by Ladders

Qualifications

  • 10+ years of experience in Data Analysis, Data Science, or Strategic Marketing Analysis
  • Expert-level proficiency in SQL and strong knowledge of a statistical language (Python/R)
  • Experience across various marketing channels including email and paid search
  • Deep expertise in marketing analytics, especially attribution models
  • Familiarity with marketing analytics systems like GA4, Salesforce, and Semrush
  • Expertise in data visualization tools like Looker/Tableau
  • Strong communication skills, able to simplify complex data for executives

Responsibilities

  • Lead the development of a unified measurement framework for marketing analytics
  • Deliver strategic analyses and recommendations influencing marketing channel decisions
  • Analyze site performance using Google Analytics and internal data
  • Conduct detailed evaluations of marketing campaigns and channels
  • Support the finance team with forecasting campaign performance
  • Design and implement A/B and multivariate experiments for strategy evaluation
  • Drive data exploration to identify business and marketing opportunities
  • Present strategic findings to executive teams and cross-functional stakeholders
  • Collaborate with teams to enhance data collection strategies

Benefits

  • Comprehensive medical, dental, vision, and prescription drug coverage
  • Short and long-term disability, plus life insurance
  • Participation in a bonus program and 401(k) with 5% employer match
  • Commuter benefits for transit and parking savings
  • 25 vacation days, 10 sick days, and 10 company holidays
  • Strong commitment to employee development and learning
  • Flexible hybrid working model to suit personal and team needs
Full Job Description
Job Category
Marketing

Position Type
Permanent

Compensation Overview

The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.

Salary Range
$120,400.00 - $198,700.00

Target Openings
1

What Is the Opportunity?
Why do we need this role?

As the Senior Manager of Marketing Analytics, you will support and report to the US Marketing team, with a dotted-line to our UK Analytics team. You are the strategic leader in driving data analysis and insights that are actionable for the US business. You will support marketing attribution and forecasting, drive proactive site funnel and channel insights to unlock growth. This is a truly embedded role defined by deep ownership and being tightly connected top-to-bottom with targeting, creative, and MarTech infrastructure. Your work will be highly cross-functional and champion practices as part of a much broader data and analytics team.
In this role, you will:
  • Drive the next phase of data and analytics for marketing, elevating our site analytics and measurement frameworks and general analysis and insights
  • Drive high-level actionable analysis and insights to inform marketing strategic
  • Lead the next evolution of data and insights for marketing, identifying gaps and ensuring key reports, tools provide the right level of information
  • Deeply integrate with cross-functional data and analytics teams to align on the adoption of advanced analytical techniques by proactively collaborating with Data Science and Data Engineering teams to operationalize complex models and features.
  • Operate with high autonomy in a high-pace, agile environment, owning the delivery of high-impact strategic insights.


Responsibilities include:
  • Lead and bring to life our unified measurement framework, pulling together MMM, MTA and experiments to support the team in making informed spend decisions
  • Proactively deliver strategic, high-value analysis and recommendations to directly influence marketing channel plans across email, SEO, paid channels and more
  • Drive analysis and insights on site performance, champion the usage of Google Analytics alongside internal site data
  • Conduct deep dives and analyses into performance of marketing campaigns and channels
  • Support forecasting of annual and monthly campaign performance with the finance team
  • Design, execute, and interpret A/B tests and multi-variate experiments to rigorously measure the causal impact of multi-channel strategies.
  • Initiate and drive proactive data exploration to uncover opportunities, risks, and performance drivers across the business and marketing.
  • Champion data literacy and the output of the analysis team by presenting strategic findings and actionable recommendations to cross-functional teams and executive-level stakeholders
  • Partner with cross-functional teams, agencies and vendors to develop deep understanding of data sources and data collection as well as plans and strategies
  • Prioritize and effectively communicate work plans, ensuring alignment with goals and teams

What are we looking for:
  • 10+ years of experience as a Data Analyst, Data Scientist, or Strategic Marketing Analyst, with a demonstrable track record of driving significant business value.
  • Expert-level proficiency in SQL and a strong working knowledge of a statistical language (Python/R) for advanced analysis and modeling.
  • Proven experience across multiple marketing channels including email, paid search and paid media
  • Deep domain expertise in marketing analytics, including hands-on experience with attribution models, including marketing mix models (MMM) and multi-touch attribution (MTA) as well as LTV predictions
  • Expertise of Marketing analytics systems like GA4, Salesforce, Semrush, Google Search Console, etc.
  • Expertise in data visualization and dashboarding (e.g., Looker/Tableau), including designing for executive consumption.
  • Familiarity with the evolving SEO landscape and the impact of LLMs and AI on the market (i.e. AEO/GEO or AI search engines)
  • Exceptional communication skills with a proven ability to translate complex statistical findings into clear, strategic narratives for executive-level audiences.
  • The ability to proactively challenge the status quo and influence decision-making at the senior leadership level.


What Is in It for You?

Here are some of the great benefits and perks that come from being a Simply Business employee:

  • Group plan for medical, dental, vision, and prescription drug coverage.
  • Short term disability, long term disability, and life insurance coverage.
  • Participation in the Company's bonus program-Participation in 401(k) plan with a 5% employer match.
  • Commuter benefits to help cut down on parking and public transit costs.
  • 25 days of vacation time plus 10 sick days and 10 company holidays.
  • A genuine investment in your learning and development-Regular team outings and volunteer opportunities.
  • An awesome office space.
  • A hybrid working model, giving our employees great choice and flexibility to work in a way that's best for their particular job, their teams, and their lives.

About The Travelers Companies, Inc

Travelers is an insurance leader, committed to keeping pace with the ever-changing needs of their customers and anticipating their needs for the future. There is no stronger testament to their dedication to protecting customers from loss than their continued innovation and ability to transform their industry. In fact, from the first-ever auto and space travel policies and hybrid car discount, to the 2009 founding of The Travelers Institute for public policy, their history of advancements has propelled their company—and their industry—towards ever higher standards for customers. Travelers is a company that works hard at the science of what they do: they analyze information, process perspectives and measure results to create the best combination of products and services. They work equally hard at customer service and how they interact with the people whom they do business. Over the years, they've strived to earn their customer's loyalty by continually improving their abilities to listen and respond to their needs.

The Travelers Companies, Inc Careers

Join the vibrant team at The Travelers Companies, Inc, a leader in the insurance industry, and propel your career to new heights with a company known for its commitment to innovation, leadership, and professional growth.

Explore Job Opportunities and Growth

At The Travelers Companies, Inc, we offer a plethora of job opportunities that cater to a variety of skills and professional interests. Whether you're seeking a position in management, customer service, underwriting, or IT, we have a place for you. Our commitment to professional growth means we provide unparalleled career advancement tools and leadership training to help you climb the ladder of success.

Internship Programs: A Gateway to Employment

Kickstart your career with our dynamic internship programs. These opportunities are designed not just to teach, but to challenge and expand your understanding of the industry. Internships at Travelers are a perfect way to enhance your resume and gain valuable real-world experience, making you a competitive candidate for future employment.

Culture and Benefits

At The Travelers Companies, Inc, we pride ourselves on a culture that fosters diversity, networking, and innovation. Our team is our family, and we support each other's professional and personal growth. The benefits at Travelers are comprehensive, designed to meet the diverse needs of our employees, including health, wellness, and continuous education.

Hiring Process: What to Expect

Our hiring process is straightforward and transparent, designed to find passionate, curious, and solution-driven team players. From the initial application and resume submission to the interview, we ensure that every candidate is treated with respect and given a fair chance to demonstrate their capabilities.

Career Development and Training

We believe in nurturing talent and providing our team with the tools they need to succeed. Our career development programs include professional training, diversity training, and skills enhancement workshops. These resources are tailored to foster innovation and empower our employees with the latest industry knowledge and best practices.

Join Our Team

Are you ready to explore the exciting career opportunities at The Travelers Companies, Inc? Search open positions that match your skills and interests. We are always looking for individuals who are driven to innovate and lead.

Stay Connected

Keep up to date with the latest news, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the rewarding opportunities that await at The Travelers Companies, Inc.

Explore Careers at The Travelers Companies, Inc

Embark on a journey of growth, opportunity, and excellence. At The Travelers Companies, Inc, your career is just beginning. Join us and make a difference in a company that values leadership, diversity, and forward-thinking.
Learn more about The Travelers Companies, Inc
Size
30,800 employees
Market Cap
$44.1 billion
Industry
Finance & Insurance
Net Income
$2.6 billion
Founded
1853
5 Year Trend
+4.7%
Revenue
$32 billion
NASDAQ
TRV
* Ladders Estimates

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