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We are looking for a Senior Manager, Integrated Campaigns & Performance Marketing to lead the planning, execution, and operational excellence of Vention's integrated marketing campaigns and demand generation initiatives. This role sits at the intersection of Growth, Product Marketing, Brand, Sales, and RevOps and is responsible for transforming strategic priorities into coordinated, high-impact programs that drive pipeline, revenue, and customer engagement.

Reporting to the Director of Growth, this leader will oversee campaign execution across multiple
channels and manage a team responsible for campaign planning and execution. The ideal
candidate is highly organized, data-driven, collaborative, and passionate about operational
excellence, team development, and delivering measurable business results.

This role combines campaign leadership, performance marketing expertise, people management, and cross-functional program execution to accelerate growth and improve marketing effectiveness across the organization.
What You'll Do

Campaign Planning & Execution
• Own the end-to-end campaign planning process across product launches, demand
generation initiatives, ABM programs, content syndication, paid campaign, and strategic
growth initiatives.
• Build and maintain quarterly campaign roadmaps aligned with company growth objectives
and revenue targets.
• Ensure campaigns are launched on time, within budget, and according to agreed-upon
priorities.
• Drive cross-functional alignment between Growth, Product Marketing, Sales, Brand,
Content, and RevOps teams.
• Establish campaign governance, planning processes, and operational best practices.
• Develop integrated go-to-market plans that align product positioning , audience targeting,
channel activation, and sales enablement efforts.
• Ensure campaign execution remains consistent across all channels and regions.

Performance Marketing & Demand Generation
• Own the strategic planning of paid media programs across search, social, display,
retargeting, content syndication, and emerging channels in partnership with the Campaign
Manager.
• Collaborate with the Director of Growth and cross-functional marketing leaders to develop quarterly and annual demand generation strategies aligned with pipeline and revenue
objectives.
• Oversee media budget allocation and investment decisions to maximize pipeline
generation, customer acquisition, and return on marketing investment.
• Ensure campaign strategies are grounded in performance data, audience insights, and
business priorities.
• Lead ongoing optimization efforts across channels, conversion paths, and landing page
performance.
• Collaborate with Marketing Operations and Analytics teams to improve attribution,
reporting, increase conversion, lead scoring, and campaign measurement frameworks.
• Drive experimentation and testing programs to uncover new acquisition opportunities and
improve marketing efficiency.
• Develop recommendations for channel mix, budget allocation, and growth investments
based on performance trends and business objectives.

Team Leadership
• Lead and mentor the Campaign Managers.
• Establish clear objectives, performance expectations, and development plans for direct
reports.
• Foster a culture of accountability, operational excellence, experimentation, and continuous
improvement.
• Support resource planning and workload management across the campaign team.
• Ensure the team maintains a strong balance between campaign execution, innovation, and
performance outcomes.
• Support hiring, onboarding, and future scaling of the campaign and demand generation
function.

Cross-Functional Program Management
• Act as the central coordinator for major go-to-market initiatives.
• Identify dependencies, risks, and bottlenecks and proactively drive resolutions.
• Ensure campaign deliverables, messaging, assets, and channel activations remain aligned
throughout execution.
• Maintain visibility into campaign priorities, timelines, and business impact across the
organization.

Measurement & Optimization
• Partner with Marketing Operations and Analytics teams to establish campaign KPIs and
reporting frameworks.
• Own campaign and channel performance reviews, including pipeline contribution,
conversion rates, CPA, ROI, and revenue influence.
• Present performance insights, recommendations, and growth opportunities to senior
leadership.
• Lead quarterly business reviews focused on campaign effectiveness, investment
efficiency, and future growth opportunities.
• Lead campaign retrospectives and document learnings and best practices.
Process & Operational Excellence
• Develop scalable workflows and operating models that improve campaign delivery speed
and quality.
• Optimize project management processes, campaign calendars, and cross-functional
collaboration mechanisms.
• Drive consistency in campaign documentation, reporting, and communication.
• Improve campaign intake, prioritization, approval, and launch processes.
What You Bring to the Table
• 7+ years of experience in B2B marketing, demand generation, performance marketing,
campaign management, integrated marketing, or related fields.
• 2+ years of people management experience leading high-performing marketing teams.
• Proven experience developing and executing multi-channel demand generation and
integrated marketing campaigns.
• Strong understanding of performance marketing across paid search, paid social, display,
retargeting, content syndication, and account-based marketing (ABM).
• Demonstrated ability to manage marketing budgets, optimize investments, and drive
measurable pipeline and revenue outcomes.
• Strong analytical mindset with experience leveraging data to make business and
investment decisions.
• Experience building reporting frameworks, performance dashboards, forecasts, and
campaign measurement strategies.
• Excellent project management, communication, stakeholder management, and
organizational skills.
• Ability to thrive in a fast-paced, high-growth environment with competing priorities.Preferred• Experience in B2B or related industries.
• Experience managing both performance marketing and ABM programs.
• Hands-on experience with Salesforce, HubSpot and Asana
• Experience managing annual media budgets and forecasting pipeline performance.
• Familiarity with attribution modeling, lead scoring and marketing operations best practices.
What We Offer

• Career pathing: Real opportunities to grow through personalized development plans, bi-annual employee reviews, and mentorship program
• Professional development: Continuous training in performance management, inclusive leadership, leadership operating model, team building, and giving/receiving feedback
• Gender diversity & inclusion: Pay equity reviews, inclusive policies, and a Women's Employee Resource Group offering networking, mentorship, and quarterly learning sessions.
• Hybrid work: Enjoy flexibility with our hybrid model, allowing you to work from home on select days.
• Community engagement: Two paid volunteering days per year to give back to causes you care about.
• Team events: All year round employee events including annual kick-off, employee summit, quarterly happy hours, and department events.
• Comprehensive benefits: A complete group benefits plan for you and your family that start day one.
• Top-up and benefits for new parents: Additional financial support and resources to support employees during their transition to parenthood.

What to Expect in Your Interview

1. Initial Call
2. Meet the Team
3. Case or take-home interview
4. Decision & Offer

We're committed to making every step of the process inclusive and accessible. If you require accommodations at any stage, please let us know, we'll ensure you have what you need to succeed.
Vention's culture

Basée à Montréal, Detroit et Munich, Vention aide les fabricants à automatiser leurs opérations en un temps record grâce à la seule plateforme matérielle et logicielle alimentée par l'IA conçue pour l'usine. Notre technologie alimente plus de 25 000 machines dans 4 000 usines réparties sur 5 continents, et nous avons le privilège de collaborer avec une grande proportion des fabricants du Fortune 500, allant de la construction de fusées à l'automobile électrique, en passant par la robotique.

Chez Vention, vous travaillerez aux côtés de personnes passionnées et talentueuses qui ont à cœur leur métier et l'impact qu'elles créent. Nous formons une équipe de personnes ambitieuses qui évoluent grâce à un travail porteur de sens, en relevant des défis complexes, en apprenant rapidement et en constatant chaque jour les résultats de leurs efforts.

Nous avançons vite et visons haut, mais nous le faisons ensemble, avec soin, collaboration et respect. Notre culture valorise la diversité des perspectives et soutient votre développement grâce à un encadrement intentionnel, un leadership fort et des occasions concrètes de faire une réelle différence.

Nous sommes à la recherche d'un Gestionnaire principale, campagnes intégrées et performance marketing, pour diriger la planification, l'exécution et l'excellence opérationnelle des campagnes de marketing intégrées et des initiatives de génération de la demande de Vention. Ce rôle se situe à l'intersection des équipes de croissance (Growth), de marketing produit, de marque, des ventes et des opérations de revenus (RevOps). La personne choisie sera responsable de transformer les priorités stratégiques en programmes coordonnés et à fort impact qui stimulent le pipeline de ventes, les revenus et l'engagement des clients.

Relevant du directeur de la croissance, ce leader supervisera l'exécution des campagnes sur plusieurs canaux et dirigera une équipe responsable de leur planification et de leur exécution. Le candidat idéal est hautement organisé, axé sur les données, collaboratif et passionné par l'excellence opérationnelle, le développement d'équipe et l'atteinte de résultats commerciaux mesurables.

Ce rôle combine le leadership de campagne, l'expertise en marketing de performance, la gestion de personnel et l'exécution de programmes multi-fonctionnels afin d'accélérer la croissance et d'améliorer l'efficacité du marketing à l'échelle de l'entreprise.

Ce que vous ferez:

Planification et exécution des campagnes

• Prendre en charge le processus de planification des campagnes de bout en bout pour les lancements de produits, les initiatives de génération de la demande, les programmes ABM (marketing basé sur les comptes), la syndication de contenu, les campagnes payantes et les initiatives de croissance stratégique.
• Bâtir et maintenir des feuilles de route de campagnes trimestrielles alignées sur les objectifs de croissance et de revenus de l'entreprise.
• S'assurer que les campagnes sont lancées à temps, selon le budget établi et conformément aux priorités convenues.
• Assurer l'alignement multi-fonctionnel entre les équipes de croissance, de marketing produit, des ventes, de la marque, du contenu et des opérations de revenus (RevOps).
• Établir la gouvernance des campagnes, les processus de planification et les meilleures pratiques opérationnelles.
• Développer des plans intégrés de mise en marché (go-to-market) qui alignent le positionnement des produits, le ciblage de l'audience, l'activation des canaux et les efforts d'aide à la vente.
• Veiller à ce que l'exécution des campagnes reste cohérente dans tous les canaux et toutes les régions.

Marketing de performance et génération de la demande

• Prendre en charge la planification stratégique des programmes de médias payants (recherche, réseaux sociaux, affichage, reciblage, syndication de contenu et canaux émergents) en partenariat avec le gestionnaire de campagnes.
• Collaborer avec le directeur de la croissance et les leaders marketing multi-fonctionnels pour développer des stratégies de génération de la demande trimestrielles et annuelles alignées sur les objectifs de pipeline et de revenus.
• Superviser l'allocation du budget média et les décisions d'investissement afin de maximiser la génération de pipeline, l'acquisition de clients et le retour sur investissement marketing.
• S'assurer que les stratégies de campagne sont fondées sur des données de performance, des informations sur l'audience et les priorités de l'entreprise.
• Diriger les efforts d'optimisation continus pour l'ensemble des canaux, des parcours de conversion et de la performance des pages de destination.
• Collaborer avec les équipes des opérations marketing et d'analyse pour améliorer l'attribution, les rapports, l'augmentation des conversions, la notation des pistes