Job Description

Senior Manager, HCP Marketing, ICLUSIG

Role Summary

The ICLUSIG Senior Manager, HCP Marketing, will help shape, activate, and pull through ICLUSIG HCP promotional strategy across key customer segments, priority accounts, field execution, and cross-functional partners. This role is anchored in ICLUSIG, with broader responsibility for developing scalable content, insights, activation models, and ways of working that strengthen commercial execution across the hematology-oncology marketing organization.

Success in this role will be reflected in more differentiated HCP engagement, stronger priority-account activation, and insight-driven promotional approaches that improve the speed, quality, and consistency of commercial execution.

Key Responsibilities

• Shape and activate ICLUSIG HCP promotional strategy across priority customer segments, disease states, accounts, and field execution moments.
• Develop strategic activation plans, content approaches, and field-ready resources that translate brand priorities into clear commercial action.
• Partner with brand, field, medical, and cross-functional stakeholders to curate clear, compelling, and compliant key messages that resonate across priority customer segments, accounts, and execution channels.
• Translate customer, field, account, and business insights into practical recommendations that strengthen promotional strategy and execution.
• Build scalable activation frameworks, account playbooks, feedback loops, and other tools that improve consistency, speed, and execution quality.
• Leverage digital, AI, and content-creation capabilities to develop efficient, scalable, and compliant approaches to HCP engagement.
• Collaborate across HCP Marketing, Omnichannel, Field Strategic Engagement, Sales, Training, Medical, Market Access, Analytics, Legal/Regulatory/Compliance, internal brand partners, and Global teams.
• Support priority-account activation by connecting messaging, customer insights, data, tools, field needs, and execution plans.
• Partner with Global and internal brand teams to adapt relevant insights, assets, and strategies for effective U.S. commercial execution.
• Identify opportunities to apply ICLUSIG learnings, content models, and activation capabilities to broader hematology or enterprise commercial priorities.
• Establish feedback loops to assess performance, identify gaps, and refine activation priorities over time.

Ideal Candidate

• Strong understanding of HCP marketing, promotional strategy, and commercial execution within a complex and regulated environment.
• Ability to move from strategy to execution-translating customer insights and brand priorities into messaging frameworks, content, resources, and activation plans.
• Demonstrated ability to partner across functions to develop, refine, and curate impactful key messages for distinct customer, account, and channel needs.
• Strong digital fluency, including experience with AI-enabled content development, digital asset creation, and modern approaches that improve speed, quality, and efficiency.
• Experience working across brand teams, Global partners, and matrixed cross-functional stakeholders.
• Strong strategic thinking, communication, and project-leadership skills.
• Ability to simplify complex information into practical tools, content, and execution guidance for internal and field-facing audiences.
• Comfort influencing without formal authority and aligning diverse stakeholders around shared priorities.
• Strong business judgment and the ability to balance strategic ambition, customer relevance, and compliant execution.

Required Qualifications

• Bachelor's degree required; degree in Marketing, Business Administration, Biology, Life Sciences, or a related field preferred.
• 6+ years of progressively responsible marketing, commercial strategy, customer engagement, or related experience; 3+ years of U.S. pharmaceutical, biotechnology, specialty healthcare, or other regulated commercial experience strongly preferred.
• Demonstrated experience translating brand strategy, customer insights, and business priorities into HCP messaging, promotional content, field-facing tools, and activation plans.
• Experience developing and executing promotional materials in a regulated environment, including effective partnership with Medical, Legal, Regulatory, Compliance, and other cross-functional stakeholders.
• Strong understanding of HCP marketing, customer segmentation, omnichannel engagement, field execution, and the use of insights and analytics to improve commercial performance.
• Demonstrated ability to lead multiple complex initiatives in a fast-paced, matrixed environment; influence stakeholders without formal authority; and drive decisions, alignment, and execution.
• Excellent strategic thinking, analytical problem-solving, project-management, and oral and written communication skills.
• Demonstrated experience managing marketing budgets, agency/vendor relationships, scopes of work, timelines, and deliverables.
• Strong digital and AI fluency, including experience using approved capabilities to improve content development, engagement planning, workflow efficiency, and insight generation in a compliant manner.
• Ability to travel approximately 20-30%, including occasional overnight and limited weekend travel for internal meetings, customer engagements, and industry conferences.

Preferred Qualifications

• MBA, advanced degree, or equivalent relevant experience.
• Oncology, hematology, rare disease, or specialty-market commercial experience.
• Experience supporting priority-account activation, account planning, or field strategic engagement through customer insights, account playbooks, field tools, or execution guidance.
• Experience with omnichannel campaign planning, modular content strategy, CRM-enabled engagement, digital performance measurement, or AI-enabled content-development workflows.
• Experience partnering with Global teams to adapt insights, assets, and strategies for U.S. commercial execution.
• Ability to engage professionally and compliantly with healthcare professionals, including physician thought leaders, in partnership with appropriate internal stakeholders and in accordance with company policies.

This position is currently classified as "Hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

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Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:
Boston, MA

U.S. Base Salary Range:
$137,000.00 - $215,270.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

Locations
Boston, MA

Worker Type
Employee

Worker Sub-Type
Regular

Time Type
Full time

Job Exempt
Yes

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.