AstraZeneca

Senior Manager, HCP Marketing - Hematology

AstraZeneca$151K — $226K *
Pharmaceuticals & Biotech
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in relevant field
  • 2+ years' experience in pharmaceutical/healthcare industry
  • Willingness to travel up to 30%
  • Strong communication and collaboration skills
  • Ability to manage multiple complex projects
  • Comfort in a highly regulated environment
  • Strong business insight and ethical standards

Responsibilities

  • Execute brand strategy for CALQUENCE through impactful tactics for HCPs
  • Develop marketing materials, incorporating scientific evidence and market research
  • Implement robust tactical plans for Field and digital initiatives
  • Support training workshops for sales teams aligned with brand strategy
  • Integrate feedback from teams to refine marketing efforts
  • Collaborate with marketing teams to share best practices and enhance innovation
  • Manage budgets and track KPIs in partnership with agencies

Benefits

  • 401(k) plan with retirement contributions
  • Paid vacation and holidays
  • Paid leaves
  • Health benefits including medical, dental, and vision coverage
  • Short-term incentive bonus opportunity
  • Eligibility for equity-based long-term incentive program
Full Job Description
Sr. Marketing Manager, HCP Marketing - will develop the core US marketing plans and drive a robust US commercial strategy in the wake of an active competitive landscape. These indications represent a significant opportunity in a complex and competitive environment. You will play a critical role in shaping and designing commercial activities and assets, long term strategic planning, key customer engagement. The role will require effective collaboration with the Sales, Field Marketing, Insights & Analytics, Medical Affairs, Sales Training, Nurse Education, and Market Access teams. The position reports directly into US Head of Marketing

Typical Accountabilities:

  • Brand Strategy Implementation: Responsible for executing the brand strategy for CALQUENCE through the design and delivery of impactful tactics directed to an HCP audience.


  • Asset Development: Develop derivative materials from the CVA-including leave-behinds, RTEs, flash cards, speaker decks, NPP assets, and others-infusing selected key messages grounded in scientific evidence and market research.


  • Tactical Execution: Advance and implement robust tactical plans for Field, Congress, NPP activities and digital initiatives, maximizing scale and stakeholder reach. Support tactical planning cycle in conjunction with agencies and cross-functional teams.


  • Sales Rep Training: Support the development of training workshops to ensure alignment to brand strategy


  • Feedback Integration: Capture and incorporate feedback from brand and field teams to continually refine asset development and execution.


  • Cross-functional Collaboration: Collaborate with Marketing teams to disseminate best practices, foster innovation through AI initiatives, and enhance partnerships across brands.


  • Budget & KPI Management: Support budget management and KPI tracking for projects in partnership with the designated Agency of Record.


  • Project Leadership & Influence: Exhibit effective project team leadership and exercising strong influencing skills across cross-functional teams and agency partners


Essential Requirements:
  • Bachelor's Degree in relevant field
  • 2+ years' experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning
  • Available to travel up to 30% Effective communication and cross functional collaboration skills Driven to be proactive, strategic and innovative Ability to manage multiple complex projects Demonstrated ability to lead without authority
  • Adapt to changing dynamics in a competitive marketplace with agility and effectiveness
  • Comfort operating in a highly regulated environment and industry
  • Possess strong business insight skills, as role is responsible for managing multiple program budgets, timelines, process and procedures
  • High ethical standards and personal integrity


Preferred:
  • MBA in relevant field
  • Oncology experience -highly preferred
  • Proven experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: NPP / DTC marketing, HCP digital, market research/analytics, strategic planning
  • Understanding of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
  • In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning)
  • Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
  • Launch, management, and customer-facing experience
  • Experience working in commercial alliance/partnership' environment.


The annual base pay for this position ranges from $151,000 to $226,600. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Date Posted
29-Jul-2026

Closing Date
11-Aug-2026

About AstraZeneca

AstraZeneca is a British-Swedish multinational pharmaceutical company that specializes in the research, development, and manufacturing of prescription drugs. The company was formed in 1999 through the merger of Astra AB and Zeneca Group plc. AstraZeneca's products are used to treat a wide range of medical conditions, including cancer, cardiovascular disease, respiratory disease, and diabetes. The company has operations in over 100 countries and employs more than 76,000 people worldwide. AstraZeneca is committed to developing innovative medicines that improve the health and well-being of people around the world.
Learn more about AstraZeneca
Size
83,100 employees
Market Cap
$211.5 billion
Industry
Net Income
$3.1 billion
Founded
1999
5 Year Trend
+10.2%
Revenue
$26.6 billion
NASDAQ

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