Senior Manager, Frontline Transformation (EDGE)

AB InBev Growth Group$106K — $126K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of product management or technical product ownership experience
  • Proven ability to build and manage product roadmaps effectively
  • Experience writing detailed epics, features, and requirements for technical teams
  • Comfortable collaborating with AI, data science, or advanced analytics teams
  • Exceptional organizational skills with a strong attention to detail
  • Ability to navigate ambiguity and manage complex, competing priorities
  • Strong communication and stakeholder management skills across various audiences

Responsibilities

  • Own the product vision and roadmap for EDGE.AI, ensuring alignment with commercial strategy
  • Translate business priorities into detailed product requirements
  • Balance competing priorities and timelines to focus on high-value outcomes
  • Collaborate closely with AI engineers and data scientists for solution design and delivery
  • Draft detailed, developer-ready documentation for engineering purposes
  • Oversee backlog prioritization and sprint planning in a dynamic environment
  • Act as the liaison between technical teams and business stakeholders

Benefits

  • Health benefits including Medical, Dental, Vision, Wellness, and Tax-Advantaged Savings
  • Life Insurance and Disability Income Protection
  • Generous Parental Leave and FMLA policies
  • 401(k) with company matching contribution
  • Fast-paced work environment within a company of owners
  • Free Beer!
Full Job Description

SALARY:  $106,400 - $126,350, bonus and long-term incentive eligible

ROLE SUMMARY: 
We are seeking a Technical Product Owner to lead the product execution of EDGE.AI. This role sits at the intersection of AI engineering, data science, and commercial business strategy, serving as the connection between highly technical teams, AB central strategy, and sales reps in the field.

This person will ensure that Anheuser-Busch strategy is accurately represented in the AI engine, clearly expressed in the user experience, and ultimately delivers meaningful, measurable impact in the market.

About EDGE:

EDGE (Every Day Great Execution) is Anheuser-Busch’s most critical frontline sales program. EDGE translates AB’s commercial strategy into clear, actionable priorities for more than 10,000 frontline sales representatives across the United States.

Through EDGE’s planning portal, Commercial Directors across the country define monthly sales priorities. Those priorities are then operationalized and delivered directly to sales reps’ handheld devices, guiding what to execute in each individual account. For example, a convenience store in North Dakota may need to expand Bud Light distribution, while a neighborhood bar in Illinois may focus on Super Bowl displays.

In 2026, EDGE is entering its next evolution: EDGE.AI. By introducing AI-driven decisioning, we are personalizing sales strategy down to the individual account level.

JOB RESPONSIBILITIES:

Product Ownership & Strategy

  • Own the end-to-end product vision and roadmap for EDGE.AI, aligning tightly with AB commercial strategy
  • Translate high-level business priorities into clear, actionable product requirements
  • Balance competing priorities, timelines, and dependencies while maintaining focus on highest-value outcomes

Technical Product Execution

  • Partner closely with AI engineers, data scientists, and platform teams to guide solution design and delivery
  • Author extremely detailed, developer-ready epics, features, and acceptance criteria
  • Ensure requirements are precise, testable, and grounded in real business use cases
  • Manage backlog prioritization and sprint planning in a fast-moving, complex environment

Business Partnership

  • Act as the primary bridge between technical teams and the business
  • Hold regular working sessions with On-Premise and Off-Premise strategy teams
  • Validate that AI-generated objectives align with AB strategy and make sense in real-world accounts
  • Partner with field teams to pressure-test outputs and ensure solutions are intuitive and actionable

Pilots, Testing & Field Validation

  • Lead pilots and controlled rollouts to test EDGE.AI capabilities
  • Gather qualitative and quantitative feedback from the field
  • Iterate quickly to improve performance, usability, and business impact
  • Ensure AI-driven objectives positively influence sales execution and market results

What Success Looks Like

  • EDGE.AI objectives are trusted by the field and meaningfully influence daily sales execution
  • Business strategy is authentically  and transparently embedded in AI decisioning
  • Technical teams have clear, detailed requirements that enable efficient development
  • Stakeholders across commercial, technical, and field teams are aligned and confident in the product direction
  • 5 days in office

JOB QUALIFICATIONS:

  • Strong product management or technical product ownership experience
  • Proven ability to build and manage product roadmaps
  • Experience writing highly detailed epics, features, and requirements for engineering teams
  • Comfort working with AI, data science, or advanced analytics teams (hands-on coding not required)
  • Exceptional organizational skills and attention to detail
  • Ability to manage ambiguity, complexity, and competing priorities with rigor
  • Strong stakeholder management and communication skills across technical and non-technical audiences
  • Experience working with frontline sales, commercial strategy, or enterprise platforms preferred
  • Experience supporting pilots, experimentation, or scaled rollouts a plus
  • Strong stakeholder management and communication skills across technical and non-technical audiences

BENEFITS:

  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts 
  • Life Insurance and Disability Income Protection 
  • Generous Parental Leave and FMLA policies 
  • 401(k) Retirement Savings options with a company matching contribution 
  • Chance to work in a fast-paced environment among a company of owners 
  • Free Beer!  

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