Genuine Parts Company

Senior Manager, Field Marketing

Genuine Parts Company$95K — $115K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required, with 7+ years of related experience or equivalent combination.
  • Strong project management and leadership skills necessary.
  • Excellent written and verbal communication skills required.
  • Ability to develop strategic partnerships for customer engagement and new business opportunities.
  • Innovative and solution-oriented mindset essential.

Responsibilities

  • Collaborate with sales to identify revenue gaps and establish strategies to address them.
  • Report on field marketing activities and metrics to stakeholders.
  • Leverage customer intelligence to inform marketing and sales strategies.
  • Coordinate with the CRM team to maintain lead quality and accuracy.
  • Optimize event ROI through collaboration with the internal events team.
  • Gather and analyze customer feedback to enhance product and marketing strategies.
  • Manage marketing campaigns through the entire lead lifecycle.

Benefits

  • Healthcare coverage options available.
  • 401(k) retirement plan offered.
  • Tuition reimbursement for professional development.
  • Paid vacation, sick leave, and holidays included.
Full Job Description

SUMMARY:

The Senior Manager, Field Marketing collaborates closely with sales teams to launch detailed, personalized marketing campaigns, generate and track qualified leads, and maximize event return on investment (ROI) for optimal revenue impact.  This role monitors industry trends, partners with various field leadership to identify revenue gaps, and develops comprehensive marketing strategies to drive demand.

JOB DUTIES

  • Partners with the sales team and other field leadership to identify revenue gaps and growth blockers.  Develops and implements plans to address these opportunities and challenges.
  • Reports on the status of field marketing activities.
  • Documents and shares lead/customer intelligence with the sales team.
  • Works with customer relationship management (CRM) team to help ensure quality/accuracy of leads.
  • Gathers insights and feedback from customers and prospects during events to inform product development, marketing strategies, and customer experience improvements.
  • Works with internal events team to help facilitate business alignment to maximize event ROI.
  • Acts as the face of the brand during events, ensuring all marketing activities are consistent with the company’s brand image and messaging.
  • Monitors event metrics, conducts post-event evaluations, and makes optimization recommendations.
  • Develops, executes, and optimizes comprehensive marketing plans with various stakeholders.
  • Manages campaigns throughout the lead lifecycle, from awareness and lead generation to nurturing and sales acceleration.
  • Monitors account-level engagement and campaign metrics.
  • Helps develop, support and execute account-based marketing strategies, programs and tools.
  • Collaborates with technology product development, supplier marketing, and product marketing to bridge growth gaps.
  • Attends relevant trade shows and events.
  • Manages a significant territory or multiple diverse areas, potentially leading a small team.
  • Supports organic growth through new business generation and renewal retention (new and existing customers).
  • Participates in strategic planning initiatives for growth, new product development, and other activities.
  • Leads efforts to promote internal and external awareness of Motion's digital and e-commerce tools and resources.
  • Monitors industry trends, and supplier and competitor activities.
  • Performs other duties as assigned.

EDUCATION & EXPERIENCE

  • Typically requires a bachelor's degree and seven (7) or more years of related experience or an equivalent combination.

KNOWLEDGE, SKILLS, ABILITIES

  • Ability to identify and cultivate new customers through strategic partnerships, resulting in new business opportunities.
  • Ability to work effectively across geographic and business culture lines with Motion Industries and customers.
  • Proven project management and influential leadership skills.
  • Excellent written and verbal communication skills.
  • Innovative and solution-oriented attitude.
  • Confident and self-motivated.

PHYSICAL DEMANDS:

50% travel required.

LICENSES & CERTIFICATIONS: None required.

SUPERVISORY RESPONSIBILITY:

  • 2-5 Direct Reports
  • More than 10 Indirect Reports

BUDGET RESPONSIBILITY: No

COMPANY INFORMATION:

Motion offers an excellent benefits package which includes options for healthcare coverage, 401(k), tuition reimbursement, vacation, sick, and holiday pay.

About Genuine Parts Company

Genuine Parts Company is a service organization engaged in the distribution of automotive replacement parts, industrial replacement parts, office products and electrical/electronic materials. The Company operates in four: Automotive Parts Group, Industrial Parts Group, Office Products Group and Electrical/Electronic Materials Group. The Automotive Parts Group distributes automotive parts and accessory items. In addition to over 427,000 available part numbers, the Company offers inventory, cataloging, marketing, training and other programs in the automotive aftermarket. The Industrial Parts Group is operated as Motion Industries, Inc. (Motion), a wholly owned subsidiary of the Company. During the year ended December 31, 2012, the Company's business were conducted throughout the United States, in Canada and in Mexico from approximately 2,000 locations. On February 1, 2012, the Company acquired Light Fabrications Inc.

Genuine Parts Company Careers

There has never been a more exciting time to explore job opportunities at Genuine Parts Company, a global leader in the distribution of automotive and industrial parts. Our team is growing, and we are looking for skilled professionals eager to drive innovation and lead in the industry. Work You’ll Do Join Genuine Parts Company’s dynamic team to help advance our mission of distributing quality parts and services across the globe. As part of our team, you will engage in meaningful work that supports automotive and industrial advancements and sustainability. Transform your career with opportunities for growth and leadership in a company that values diversity and inclusion. At Genuine Parts Company, we believe in empowering our employees with the tools and training necessary to excel in their professional journey. Lead with Impact At Genuine Parts Company, you are positioned to lead at the intersection of industry expertise, operational excellence, and digital innovation. Work alongside a dedicated team of over 50,000 employees worldwide who are committed to fostering a culture of collaboration and innovation. Collaborate with industry experts and enhance your professional network through our extensive networking events and professional development programs. Our commitment to diversity training ensures an inclusive environment where all ideas are valued. Introducing Genuine Parts Company Career Development We are committed to building a supportive environment where you can grow your career. Genuine Parts Company offers a variety of job opportunities, from entry-level positions to leadership roles, each with competitive benefits and the potential for growth. Do Innovative Work Join a team where innovation is at the heart of everything we do. Genuine Parts Company is a place where you can bring your unique skills and perspectives to tackle challenging projects and drive significant impact. Be Part of a Great Team Experience a culture that champions teamwork, leadership, and professional growth. Our team at Genuine Parts Company thrives on collaboration and the shared pursuit of excellence in the automotive and industrial sectors. Future-Proof Your Career Advance your career with Genuine Parts Company, where we offer a range of job opportunities and the support you need to succeed. From internships to full-time positions, our roles are designed to challenge you and foster your professional growth. Explore Discover the various career paths available at Genuine Parts Company and find the perfect match for your skills and interests. Whether you are updating your resume, preparing for an interview, or seeking a leadership role, we provide the resources to support your aspirations. The Genuine Parts Company Difference Our commitment to innovation, leadership, and diversity sets us apart in the industry. Join us and contribute to a team that is dedicated to providing outstanding service and quality parts to our customers worldwide. Stay Connected Join Our Team Search open positions that match your skills and interest. We look for passionate, curious, creative, and solution-driven team players. SEARCH GENUINE PARTS COMPANY JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Genuine Parts Company.
Learn more about Genuine Parts Company
Size
52,000 employees
Market Cap
$24.7 billion
Industry
Net Income
-$29.1 million
Founded
1925
5 Year Trend
+4.2%
Revenue
$16.5 billion
NASDAQ

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