Snowflake Computing

Senior Manager, Field Marketing Acquisition

Snowflake Computing$130K — $180K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of B2B field marketing experience, with a focus on acquisition and acquiring new logos.
  • Proven ability to drive pipeline creation and revenue impact with sales teams.
  • Bachelor's in marketing, business, or related field; MBA preferred.
  • 4+ years of experience managing teams, specifically with 5+ direct reports.
  • Strong executive presence, capable of influencing Sales leaders.
  • Data-driven with experience in measuring pipeline metrics and ROI.
  • Familiarity with marketing tools like Marketo and Salesforce.

Responsibilities

  • Own the field marketing strategy targeting new customer acquisition.
  • Design and execute integrated field marketing programs including ABM and executive engagement.
  • Oversee impactful field experiences and regional events to enhance acquisition efforts.
  • Optimize marketing campaigns based on KPIs like account engagement and ROI.
  • Collaborate with Sales leadership on territory and account strategies.
  • Build relationships with cross-functional teams to unify marketing efforts.
  • Cultivate a growth-oriented team culture by supporting professional development.

Benefits

  • Collaborative and innovative work environment.
  • High visibility with sales leadership and direct impact.
  • Professional development opportunities offered.
  • Potential for growth in a fast-paced environment.
Full Job Description
Snowflake is about empowering enterprises to achieve their full potential - and people too. With a culture that's all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology - and careers - to the next level.

Snowflake is about empowering enterprises to achieve their full potential and people too. With a culture that's all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology and careers to the next level.

Snowflake Inc. is seeking a dynamic, results-oriented Senior Manager of Field Marketing- Acquisition, based in San Francisco or New York, to lead our Acquisition Field Marketing Team. In this role, you will own and evolve the strategic marketing vision for the acquisition sales motion, accelerating adoption of Snowflake's AI Data Cloud. You will manage a team of individual contributors, leading the design, execution, and measurement of field marketing programs that drive pipeline growth and customer acquisition. Success in this role requires strong cross-functional leadership, close alignment with sales and marketing, and the ability to influence stakeholders at all levels.

Responsibilities:
  • Own the field marketing strategy for Acquisition, focused on net-new logos.
  • Design and lead integrated field programs: combining ABM, SDR alignment, partner co-marketing, and executive engagement to drive demand
  • Oversee high-impact field experiences (regional events, executive dinners, roadshows, sponsorships, experiential programs) as part of a broader acquisition strategy
  • Optimize campaign mix and strategy based on KPIs including account engagement, pipeline impact, and ROI
  • Partner closely with Sales leadership to align on territory plans, account strategy, and pipeline goals
  • Build strong relationships with cross-functional teams (Growth Marketing, Product Marketing, Brand, Customer Marketing, SDR Teams and Partner Marketing)
  • Fostered a collaborative, growth-oriented team through continuous support, professional development opportunities, and defined career pathways.

Required Skills & Experience:
  • 8+ years of B2B field marketing experience, with deep expertise supporting acquisition and net-new logo motions.
  • Proven success driving pipeline creation and revenue impact in close partnership with commercial and enterprise sales teams
  • Bachelor's degree in marketing, business, or related field (MBA preferred)
  • 4+ years of people management experience, including managing 5+ direct reports
  • Strong executive presence and ability to influence Sales leaders
  • Data-driven mindset with experience measuring pipeline, ROI, and impact
  • Comfortable operating in a fast-paced, growth-oriented environment
  • Knowledge of using marketing tools like Marketo, Salesforce, wordpress
  • Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps)
  • Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.
  • Must be legally authorized to work in the United States without restriction
  • This position requires a hybrid work schedule requiring 3 days per week in office.
HOW WILL YOU MAKE YOUR IMPACT?

Apply today to bring your enthusiasm, creativity, and expertise to Snowflake, where you'll play a pivotal role in advancing our Field Marketing Acquisition efforts. Enjoy high visibility and close partnership with Sales leadership, build scalable acquisition programs from the ground up, lead a team while staying close to execution, and make a direct impact on pipeline and revenue growth-driving adoption of Snowflake's AI Data Cloud. If you're a senior field marketer who excels at running events, leading people, and driving growth, we want to hear from you.

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

About Snowflake Computing

Snowflake is a cloud-based data-warehousing company that was founded in 2012. The company provides a data platform that allows customers to store and analyze data using cloud-based infrastructure. Snowflake's platform is designed to be highly scalable and flexible, allowing customers to easily add or remove computing resources as needed. The company's customers include a wide range of businesses, from startups to Fortune 500 companies. Snowflake has received significant funding from investors and has been recognized as one of the fastest-growing companies in the United States.
Learn more about Snowflake Computing
Size
2,037 employees
Market Cap
$44.9 billion
Industry
Net Income
-$539.1 million
Founded
2012
Revenue
$592 million
NASDAQ

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