ServiceNow

Senior Manager, Expo Experiences

ServiceNow • $148K — $259K *
Santa Clara, CA 95051In-Person
Hospitality & Recreation
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 7-10+ years of event marketing experience with customer, product, and industry showcases.
  • Ability to conceptualize strategic plans and activate insights throughout the creative process.
  • Strong collaborative skills to unify diverse stakeholders towards shared goals.
  • Proven storytelling expertise to translate brand narratives into engaging physical experiences.
  • Excellent written and verbal communication skills for team and stakeholder guidance.
  • Adaptability to manage multiple projects in a fast-paced, evolving environment.
  • Fluency in technology and AI with an interest in leveraging them for project efficiency.

Responsibilities

  • Collaborate with teams to craft strategic plans for immersive attendee experiences.
  • Lead cross-functional efforts to envision and execute innovative ideas efficiently.
  • Develop interconnected narratives that guide attendees through experiential learning journeys.
  • Create immersive experiences in alignment with brand objectives by brainstorming with various marketing teams.
  • Design physical and digital environments that bring the ServiceNow story to life at events.
  • Drive operational excellence by managing projects from planning to execution on a global scale.
  • Collect and analyze feedback to measure the impact of experiential storytelling on attendees.

Benefits

  • Health plans with flexible spending accounts.
  • 401(k) Plan with company match.
  • Employee Stock Purchase Plan (ESPP) options.
  • Matching donations for charitable contributions.
  • Flexible time away plan and family leave programs.
  • Opportunities for professional development and staying current with industry trends.
Full Job Description
Job Description

As an Experiential Storyteller, you will be responsible for creating and executing captivating, immersive, interactive, and scalable event experiences. This role creates engaging experiences for event attendees, that leave a lasting impact fostering brand awareness and product learning. This role requires mastery in collaboration and dot connecting, and a blend of organizational excellence, project management, and creative skills to bring brands and narratives to life in a captivating way.

You are a talented event marketer interested in building an overarching narrative and strategy that brings the ServiceNow story to life across every Expo floor. You are an expert storyteller who is equally comfortable creating a messaging framework as well as advising on fabrication elements and can build engaging Customer, Product and Industry Showcases.

Key Responsibilities:
  • Strategic Direction: Collaborate across the Strategic Events and greater Marketing organization to develop a strategic plan for the Expo purpose, flow, and attendee journey. At the portfolio and event level.
  • Team Leadership and Coordination: Drive cross-functional collaboration to ensure ideas can be efficiently envisioned, ideated, optimized, and brought to life. Lead agencies, vendors, and internal partners to support and execute. Serve as a functional lead for the strategic direction of the Expo Experiences team.
  • Develop Connected Storytelling: Help craft compelling and connected narratives that seamlessly bring attendees through an experiential learning journey at ServiceNow events. Ensure consistent messaging across multiple touchpoints, and assist in development of multimedia content, including videos, presentations, and interactive displays, that support the storytelling experience.
  • Conceptualize Experiences: Collaborate with Event, Brand, Product, Sales, and Content Marketing teams to understand objectives, and develop creative concepts for immersive experiences that align with these objectives.
  • Design Immersive Environments: Create physical and digital environments that immerse attendees in the ServiceNow story and event experience. This may involve designing sets, interactive installations, audiovisual elements, and technology integration.
  • Drive Operational Excellence: Deliver impactful experiences that are operationally sound by driving end-to-end programs at a global scale, leading the expo experience planning cycle, the development of project plans, work back schedules, and budget strategy.
  • Measure Impact: Assess the effectiveness of the experiential storytelling through attendee feedback, surveys, and metrics, and adjust as necessary.
  • Budget Management: Ensure projects are executed within budget constraints while maintaining high-quality standards.
  • Audience Engagement & Wayfinding: Engage with attendees to guide them through the experience, answer questions, and create memorable interactions.


Qualifications

To be successful in this role you have:
  • Expertise: 7-10+ years of event marketing experience building customer, product, and industry showcases. Experience in creating messaging frameworks and advising on fabrication elements.
  • Strategic Thinking: Ability to see the big picture and activate insights throughout the creative process.
  • Collaboration: Ability to lead conversations with multiple stakeholders, opinions, and possible outcomes and find an aligned and successful path forward.
  • Storytelling: Experience in pulling together a product or brand narrative or participating in building a product or brand narrative and translating it to a physical experience.
  • Communication: Strong communication skills, both written and verbal. Capable of guiding teams and external partners effectively.
  • Adaptability: Ability to work in a fast-paced, ever-changing environment while managing multiple projects. Proactive approach to leading initiatives that align with business needs.
  • AI Curiosity and Technology Fluency: Desire to explore and deploy technology and AI platforms to help drive efficiency in your project management and idea development.
  • Stay Current: Keep up to date with the latest trends in experiential marketing, technology, and storytelling techniques to continuously improve your approach.
  • Empathy: Lead with empathy, managing external expectations while fostering a positive and innovative work culture.
  • Travel required.

This role is critical for creating compelling and consistent storytelling experiences that align with the brand's strategy and resonate with the audience. The person in this position needs to be not only creative but also strategic, adaptive, and a strong collaborator who can guide partners to deliver high-quality work.

JV19

For positions in this location, we offer a base pay of $148,400 - $259,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

ServiceNow Careers

Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

Work You’ll Do

Embark on a career journey with ServiceNow and contribute to the world’s leading enterprises' digital transformation. Our team is at the forefront of developing cutting-edge technologies that improve how people work. With ServiceNow, you will use your skills to impact businesses and industries profoundly, driving efficiency and innovation.

Join Our Market-Leading Team

ServiceNow is not just another technology company. We are a team that thrives on diversity and leadership, fostering an inclusive environment that promotes growth and development. Our commitment to diversity training ensures that every team member can achieve their potential.

Innovative Work

ServiceNow is home to more than 10,000 dedicated professionals who lead the charge in digital workflows and enterprise solutions. As part of our team, you will engage in projects that merge technology with practical applications, creating revolutionary products that advance how services are delivered and managed.

Career Development

At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

Be Part of a Great Team

Working at ServiceNow means being part of a community that values teamwork and innovation. Our collaborative environment encourages networking and sharing ideas, making our workplace vibrant and dynamic. The benefits of joining ServiceNow extend beyond comprehensive health and wellness; they include fostering professional connections and friendships that last a lifetime.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, ServiceNow offers a range of employment options to suit your career goals. From internships that provide real-world experience to full-time positions that challenge you to leverage your expertise, we are committed to hiring the best talent.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At ServiceNow, we look for passionate, curious, and solution-driven team players. Explore the possibilities that await you at a company that is committed to your professional success.

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ServiceNow Careers

Empowering professionals to achieve more, ServiceNow is where careers are future-proofed, and ambitions are realized. Join us in our journey of growth and innovation.
Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Information Technology
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ
NOW
* Ladders Estimates

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