Senior Manager, Events Marketing Position SummaryThe Senior Manager, Events will own the strategy, planning, execution, and measurement of all inKind events. From industry conferences and executive dinners to restaurant launches, creator and consumer events, recruiting events, product launches, and company offsites, you'll create distinctive, memorable experiences that reflect the inKind brand while delivering measurable business outcomes.
This role requires equal parts creativity and commercial thinking. You'll be expected to develop innovative event concepts that stand out, while ensuring every event has clear objectives, defined success metrics, and demonstrable ROI.
Operating across inKind's pod structure, you'll partner closely with Product, Engineering, Marketing, Sales, Partner Success, Talent Acquisition, and Executive Leadership to bring ideas to life. You'll work with pod leads to identify opportunities for events that showcase product innovation, celebrate partner success, strengthen our employer brand, and accelerate business growth.
What You'll Own- Develop and execute inKind's annual events strategy and calendar based on company goals.
- Design creative, differentiated event concepts that generate excitement, strengthen the inKind brand, and create memorable experiences for customers, partners, candidates, and employees.
- Act as the central events partner for all pods, helping teams transform ideas into high-impact experiences that support business objectives.
- Partner with pod leads to develop and execute events supporting product launches, restaurant partner activations, customer engagement, recruiting, thought leadership, and strategic initiatives.
- Plan and deliver external events including conferences, trade shows, restaurant launches, customer events, executive dinners, networking events, sponsorships, and brand activations.
- Support recruiting and employer brand events, including university programs, tech meetups, hackathons, and community partnerships.
- Lead internal events including all-hands meetings, company celebrations, leadership offsites, and team events.
- Manage event budgets, vendors, venues, logistics, travel, production, and on-site execution.
- Partner with Sales, Marketing, Partner Success, Talent Acquisition, and Executive Leadership to ensure every event supports broader business objectives.
- Define success metrics for every event, including pipeline generated, revenue influenced, partner engagement, attendance, brand awareness, social reach, and attendee satisfaction.
- Track, analyze, and report event ROI, using data and insights to optimize future events, improve performance, and maximize return on investment.
- Develop scalable event playbooks, templates, and processes that enable pods to execute smaller events while maintaining inKind brand standards and measurable outcomes.
What We're Looking For- 7+ years of experience managing corporate, marketing, experiential, or brand events.
- A proven track record of creating innovative, high-impact events that deliver measurable business results.
- Experience working across multiple cross-functional teams in a fast-paced, high-growth environment.
- Strong project management and organizational skills with exceptional attention to detail.
- Experience managing significant event budgets and external vendor relationships.
- Strong commercial mindset with the ability to measure, analyze, and communicate event ROI.
- Excellent communication and stakeholder management skills, with experience working directly with senior executives.
- Comfortable operating with ambiguity, balancing competing priorities, and turning ideas into execution.
- Willingness to travel as required.
Nice to Have- Startup or high-growth technology company experience.
- Experience working within a pod-based or matrix organization.
- Hospitality, restaurant, fintech, or marketplace experience.
- Experience with event management platforms such as Cvent, Bizzabo, Splash, or similar.
- Familiarity with CRM and marketing automation platforms, including Salesforce and HubSpot.
Success Looks Like- Delivering creative, memorable events that elevate the inKind brand and differentiate us in the market.
- Becoming a trusted partner to pod leads by helping teams deliver events that support product launches, recruiting, partner success, and commercial growth.
- Generating measurable pipeline, partner engagement, customer growth, and employer brand awareness through events.
- Consistently demonstrating strong event ROI through clear goals, data-driven measurement, and continuous optimization.
- Building scalable event operations that enable every pod to create high-quality experiences while maintaining brand consistency and operational excellence.
- Becoming a trusted partner to executives and cross-functional teams through exceptional planning and flawless execution.
Salary $120,000-$140,000 base salary + Benefits
