Primary Function of Position

We are looking for a Senior Manager, Digital Acquisition & Paid Media Strategy to join our Brand and Creative team. The Brand and Creative Team is a world-class team of strategists, storytellers, and builders who create together to bring Intuitive's stories of impact and optimism to the world.

This role will lead Intuitive's activation engine, driving full-funnel demand across paid media, partnerships, and high-intent ecosystems. The ideal candidate is a strategic, data-driven marketer and operator who can connect brand, content, paid media, and external partnerships into a cohesive system that drives measurable business impact.

This person will act as a key thought partner across Brand, Global Marketing, and Regional teams driving how we scale demand and build visibility in an evolving, AI-driven discovery landscape.

Essential Job Duties

• Lead, develop, set objectives and work plans for paid media strategists and stakeholders executing full-funnel activation strategies-ensuring the right channels, messages, and formats are aligned to business goals
• Provide strategic channel consulting to senior stakeholders across campaigns and initiatives
• Drive end-to-end digital campaign strategy and execution across Paid Social, Search, Display, and Programmatic channels
• Own and assure adherence to the paid media and activation budget, forecasting, work plans, and performance targets, in partnership with leadership
• Partner with brand and stakeholder teams to activate and amplify sponsorships, events, and partnerships through integrated paid and digital strategies
• Identify and scale in high-impact external ecosystems (publishers, platforms, industry partnerships) to expand reach and credibility
• Drive continuous optimization and testing frameworks across creative, targeting, and bidding strategies
• Set the standards and develop the team capabilities that sustain a culture of innovation and experimentation at scale
• Shape enterprise-wide paid media strategy influencing investment decisions, and long-term marketing direction while aligning cross-functional teams and stakeholders around a shared vision.

Qualifications

Required Skills and Experience

• Minimum 12+ years of experience leading integrated marketing programs that connect paid media, partnerships, and content across the full funnel
• 3-5+ years leading and developing high-performing teams, including developing other managers and senior specialists
• 6+ years of experience working in or adjacent to healthcare, life sciences, or other regulated industries with complex buyer journeys preferred
• Expertise in crafting playbooks and paid digital media strategies to accelerate global growth
• Fluency across paid digital media platforms including LinkedIn, Meta, TikTok, X, and Google Ads and managing campaign budgets; experience with social media platforms outside the United States is a plus
• Thorough knowledge of platform mechanics, campaign structure, custom audiences, placement and inventory
• Experience working with technical teams implementing and optimizing automation into relevant enterprise data warehouses
• Strong data and analytics background and a keen ability to understand customer data and know how to convert insights into purposeful actions to meet business needs using Google Analytics 4, Excel, Python, R, Sprinklr
• Strong written and verbal communication skills simplifying complex ideas and concepts and making them clear and actionable
• Demonstrable experience negotiating and creating process enabling and end-to-end paid media workflows in a fast-paced environment
• Travel up to 15% time

Required Education and Training

• Requires a minimum of 12 years of related experience with a college degree; or equivalent work experience

Additional Information

Due to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19. Details can vary by role.

This position may be filled at a different job level than listed here depending on
business need and/or on the selected candidate's experience, knowledge and skills.
Compensation will be based primarily on the job level at which the role is filled and the
candidate's qualifications, consistent with applicable law.

We provide market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors, including experience, skills, and qualifications. The target base compensation ranges are listed.