Job Description: Senior Manager, Demand Generation & Marketing OperationsCompany: Christopherson Business Travel
Location: Salt Lake City, UT (Hybrid)
Department: Marketing
Reports To: Chief Marketing Officer
Position SummaryThe Senior Manager, Demand Generation & Marketing Operations is a hands-on, technical marketer responsible for owning Christopherson's lead generation strategy and the marketing technology stack that powers it. This is a build role: today, much of our martech and lead gen execution is managed by third parties, and we are bringing it in-house. The person in this seat will design and execute multi-channel demand generation programs, operate our marketing automation and CRM-integrated tools directly, and translate pipeline goals into measurable, repeatable campaigns. This role reports to the Chief Marketing Officer and has the opportunity to build and lead a team as the function grows.
Key ResponsibilitiesDemand Generation Strategy & Execution- Develop and execute the company's lead generation strategy across paid, organic, email, and ABM channels to drive qualified pipeline.
- Plan, launch, and optimize multi-channel campaigns aligned to sales and revenue targets.
- Build and manage nurture programs, lead scoring, and lifecycle workflows to accelerate conversion from MQL to SQL to closed-won.
- Partner with sales leadership to align on ICP, target account lists, SLAs, and feedback loops.
Marketing Technology & Operations- Own, administer, and optimize the marketing technology stack, including marketing automation, CRM integration, landing pages, forms, attribution, and analytics tools.
- Lead the transition of martech execution from third-party vendors to in-house ownership, including evaluation, implementation, and ongoing management of platforms.
- Establish data hygiene, segmentation, governance, and compliance practices across the marketing database (including CAN-SPAM, GDPR, and CCPA considerations).
- Maintain integrations between marketing platforms, CRM, and other revenue systems to ensure clean, reliable data flow.
Measurement, Analytics & Reporting- Define KPIs, build dashboards, and report on campaign performance, funnel health, and marketing-sourced pipeline contribution.
- Conduct A/B testing and continuous optimization across creative, channels, audiences, and offers.
- Translate data into clear insights and recommendations for the CMO and executive team.
Cross-Functional Partnership- Collaborate with sales, content, product, and client success teams to align messaging, campaigns, and customer journey touchpoints.
- Manage relationships with external agencies, vendors, and contractors as needed during the in-house transition and beyond.
- Build the case for, and eventually hire and lead, additional demand generation and marketing operations talent as the function scales.
QualificationsRequired- 6+ years of progressive experience in demand generation, growth marketing, or marketing operations, with significant hands-on execution.
- Deep, hands-on expertise with at least one major marketing automation platform (HubSpot, Marketo, Pardot, or equivalent) and a CRM (Salesforce, HubSpot, or equivalent).
- Demonstrated experience building, owning, and optimizing a martech stack, ideally including paid media platforms, attribution tools, and analytics platforms.
- Proven track record of designing and executing lead generation programs that produced measurable pipeline and revenue impact.
- Strong analytical skills, with the ability to define KPIs, build reporting, and translate data into action.
- Bachelor's degree in marketing, business, or a related field, or equivalent professional experience.
Preferred- B2B experience, particularly in services, SaaS, or travel/hospitality.
- Experience transitioning marketing functions from agency-led to in-house operation.
- Familiarity with ABM platforms (6sense, Demandbase), intent data, and enrichment tools (ZoomInfo, Clearbit).
- Prior people management experience or readiness to build and lead a small team.
Core Competencies- Technical fluency with marketing systems and data
- Strategic thinking paired with hands-on execution
- Bias for measurement and continuous optimization
- Strong cross-functional collaboration and communication
- Ownership mindset and comfort building from the ground up
- Sound judgment in vendor evaluation and management
- Adaptability in a growing, evolving marketing function
What We Offer- Competitive base salary, commensurate with experience
- Performance-based annual bonus tied to pipeline and revenue metrics
- Comprehensive benefits package, including medical, dental, vision, life, disability, FSA/HSA, and 401(k) with employer match
- Generous paid time off, two company-wide administrative leave weeks (July and December), and 10 paid holidays
- Hybrid work environment based out of our Salt Lake City office
- Professional development opportunities and a clear path to grow the team
