Job DescriptionThe Senior Manager, Deal-Based Marketing (DBM) will help redefine how SAIC shows up for its most strategic growth opportunities, bringing sharper strategy, stronger storytelling, and more distinctive integrated marketing to high-value pursuits. Reporting to the Director, Deal-Based Marketing, this role will help turn complex business priorities, customer insights, and competitive dynamics into bold and progressive marketing strategies that elevate SAIC's value and help growth and pursuit teams compete with greater clarity, confidence, and impact.
This is an opportunity for a strategic, hands-on marketing leader who wants to build something different inside the GovCon space. The ideal candidate brings B2G, GovCon, or complex B2B integrated marketing experience, strong agency and stakeholder management skills, and the drive to make pursuit marketing more modern, creative, and commercially sharp. They are comfortable guiding and influencing senior stakeholders to adopt new approaches outside of what's been done before. They are energized by bringing structure to complex work, improving how teams operate, and using AI and other modern tools to help DBM move faster, work smarter, and deliver stronger outcomes.
Key Responsibilities:- Lead integrated marketing strategy for priority pursuits, including messaging direction, creative approach, tactics, media recommendations, and stakeholder alignment.
- Lead DBM team operations, including workflow, prioritization, quality control, agency coordination, and continuous improvement across active priority opportunities.
- Partner with the Director on DBM strategy, executive alignment, budget decisions, and priority-setting while leading daily operations across active work.
- Manage creative agency relationships and delivery quality, ensuring agency partners are aligned to DBM strategy, expectations, timelines, budgets, and standards.
- Build and manage strong relationships with senior stakeholders, including VP- and SVP-level leaders, helping align expectations, shape recommendations, and represent DBM priorities in senior-level discussions.
- Own budget management, including agency spend, budget tracking, forecasting support, and recommendations to the Director.
- Co-lead workshop strategy and facilitation, helping shape customer insights, differentiated messaging, and pursuit-specific marketing direction.
- Manage, coach, and develop the DBM Manager, providing clear direction, support, feedback, and opportunities for growth.
- Lead the development of DBM stakeholder enablement, playbooks, templates, case studies, and process guides that improve consistency, scalability, and adoption.
- Use AI tools and techniques to improve DBM strategy, ideation, content development, workflow efficiency, collaboration, and delivery quality.
QualificationsRequired:- Bachelor's degree in marketing, communications, business, or a related field.
- 13+ years of experience in integrated marketing, B2B, B2G, GovCon, or related marketing roles, with experience leading work across internal teams, external partners, and creative agencies.
- Proven success leading omnichannel, integrated marketing initiatives from strategy through execution, delivery, and performance measurement.
- Exceptional communication, executive presence, and interpersonal skills, with experience influencing senior stakeholders, business leaders, cross-functional partners, and external creative agencies.
- Strong ability to lead internal and external teams, prioritize competing efforts, manage stakeholder expectations, and maintain momentum in a fast-paced environment.
- Strong analytical and strategic thinking, with the ability to translate insights, stakeholder input, and business priorities into clear marketing direction.
- Experience managing creative agency partners or working within a creative agency environment, with a strong understanding of creative strategy, development, review cycles, and delivery quality.
- Experience managing marketing program and advertising budgets, agency spend, forecasting inputs, and financial tracking.
- Hands-on experience and proficiency using AI tools and techniques to improve marketing strategy, ideation, content development, workflow efficiency, and team productivity.
- Ability to travel up to approximately 15%.
- Must be a U.S. citizen.
Preferred:- Experience in B2G or GovCon marketing.
- Familiarity with federal acquisition processes, government contracting practices, and the dynamics of marketing in complex B2G environments.
- Direct experience supporting pursuit marketing, deal-based marketing, or high-value opportunity marketing.
- Demonstrated experience co-leading workshops, strategic working sessions, or stakeholder alignment sessions that uncover insights, shape differentiated messaging, and align teams around clear marketing direction.
- Experience strengthening marketing operations through improved team processes, workflows, stakeholder enablement, reusable frameworks, and consistent ways of working.
