Foot Locker

Senior Manager, Customer Segments & Journey Activation

Foot Locker$110K — $120K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8+ years in customer intelligence, lifecycle marketing, CRM, customer analytics, or related fields.
  • Experience with Customer Data Platforms (CDP) including segment creation and analysis.
  • Strong knowledge of customer segmentation, journey mapping, and first-party data activation.
  • Ability to manage customer insights delivery for diverse stakeholders.
  • Proven capacity to convert data into actionable insights and strategies.
  • Excellent communication and collaboration skills across functions.

Responsibilities

  • Own and optimize customer segments in the CDP aligned with marketing objectives.
  • Advance audience segmentation strategies and measure success metrics.
  • Lead journey-led workstreams, ensuring alignment with customer strategy.
  • Translate insights into scalable segmentation and journey frameworks.
  • Identify and prioritize customer experience gaps and opportunities.
  • Manage CDP activation for audience creation and campaign orchestration.
  • Develop insight summaries and collaborate on strategic customer activation.

Benefits

  • Employee Discount
  • Paid Time Off
  • Medical, Dental, and Vision Coverage
  • 401(k) and Roth 401(k) options
  • Stock Purchase Plan
  • Life Insurance
  • Flexible Spending Account
  • Opportunities for Advancement
  • Tuition Reimbursement for Qualified Courses
  • Strong Company Culture
  • Employee Resource Groups
Full Job Description
Overview

The Senior Manager, Key Segments & Journey Activation is responsible for owning enterprise customer segmentation and journey orchestration within the Customer Data Platform (CDP). This role serves as the strategic and operational bridge between customer strategy and execution, ensuring that audiences, journeys, and campaigns are thoughtfully designed, accurately implemented, and continuously optimized across channels. Acting as the business owner for journey-led workstreams, this role influences scope, sequencing, and prioritization to deliver meaningful, customer-centric experiences that drive enterprise outcomes.

As the primary owner of CDP activation, the role leads audience creation, journey setup, and cross-channel orchestration in close partnership with Data, Lifecycle, Media, Loyalty, and Integrated Marketing teams. In addition to executional rigor, this role is accountable for defining success metrics, owning performance reporting, and leveraging holistic customer insights to identify patterns, opportunities, and moments that matter. Through strong cross-functional collaboration, insight storytelling, and data-informed recommendation, the role ensures continuous improvement of segmentation and journey strategies while helping to shape customer experience innovation.

Responsibilities

Enterprise Customer Segments & Journey Ownership
  • Own the creation, management, and ongoing optimization of customer segments within the CDP, ensuring alignment with enterprise priorities and marketing objectives.
  • Advance audience segmentation strategies across channels, defining success metrics and impact measurement.
  • Business owner for journey-led workstreams and orchestration, influencing scope, sequencing, and ensuring alignment to customer strategy and business objectives.
  • Translate customer insights and strategic direction into scalable, executable segmentation and journey frameworks.
  • Identify moments that matter, friction points, and experience gaps, translating them into prioritized initiatives.


CDP Management, Campaign Orchestration & Execution
  • Serve as the primary owner of CDP activation related to audience creation, journey setup, and campaign orchestration.
  • Build and manage campaign setups within the CDP, including audience targeting, sequencing, suppression logic, and orchestration across touchpoints.
  • Partner with Lifecycle, Media, Loyalty, and Integrated Marketing teams to ensure accurate execution aligned to customer strategy.
  • Lead QA processes with key stakeholders including the review and validation of logic, targeting, and outputs prior to activation or deployment.

Cross-Functional Partnership & Strategic Planning
  • Develop insight summaries that outline customer opportunities, segment definitions, journey intent, and success metrics.
  • Partner closely with Lifecycle, Media, Loyalty, and Integrated Marketing teams to inform overarching customer strategy and activation approaches.
  • Facilitate alignment across teams by leading reviews of customer segments, journeys, and insights with key stakeholders.

Reporting & Performance Insights
  • Own reporting for campaigns, journeys, and customer segments, including performance, engagement, and behavioral insights.
  • Leverage the holistic, cross-channel customer view to identify patterns, behaviors, and opportunities that influence enterprise decision-making.
  • Share findings and recommendations with channel owners, marketers, and business partners to inform optimization and continuously refine segmentation and journeys.


Qualifications

  • 5-8+ years of experience in customer intelligence, lifecycle marketing, CRM, customer analytics, or related fields.
  • Hands-on experience working with a Customer Data Platform (CDP) or CRM, including segment creation and customer-level analysis.
  • Strong understanding of customer segmentation, journey mapping, and first-party data activation.
  • Experience managing intake and delivery of customer insights for multiple stakeholders.
  • Proven ability to translate data into actionable insights and strategic recommendations.
  • Excellent cross-functional collaboration and communication skills.

Preferred
  • Experience supporting Brand, Merchandising, or Enterprise Strategy teams with customer insights.
  • CRM, Email, and Lifecycle marketing experience.
  • Familiarity with media activation leveraging first-party customer data.
  • Experience developing reporting frameworks and insight narratives for senior stakeholders.


Benefits

The annual base salary range is $110,000-$120,000 This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits:
  • Employee Discount
  • Paid Time Off
  • Medical | Dental | Vision Coverage
  • 401(k) | Roth 401(k)
  • Stock Purchase Plan
  • Life Insurance
  • Flexible Spending Account
  • Opportunities for Advancement
  • Tuition Reimbursement for Qualified Courses
  • Strong Company Culture
  • Employee Resource Groups

About Foot Locker

Foot Locker, Inc. is a global retailer of shoes and apparel, operating 3,473 primarily mall-based stores in the United States, Canada, Europe, Australia and New Zealand as of February 1, 2014. The Company operates in two segments: Athletic Stores and Direct-to-Customers. The Athletic Stores segment is an athletic footwear and apparel retailers whose formats include Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Footaction, SIX:02, as well as the retail stores of Runners Point Group, including Runners Point, Sidestep and Run2. The Direct-to-Customers segment includes Footlocker.com, Inc. and other affiliates, including Eastbay, Inc., CCS, and Tredex, which sells to customers through Internet Websites, mobile devices, and catalogs.

Foot Locker Careers

Join the dynamic team at Foot Locker, a leading global retailer of athletically inspired shoes and apparel. At Foot Locker, we empower our employees with unmatched opportunities for career growth and leadership development in the retail industry. Work You’ll Do Become a part of Foot Locker’s vibrant culture by joining our diverse team. We are committed to innovation, leadership, and excellence in every aspect of our business. From sales to corporate functions, Foot Locker offers a variety of job opportunities that allow you to bring your passion and creativity to our team. Transform your career with Foot Locker, where we value diversity and are dedicated to fostering an inclusive environment. We believe that our team’s varied perspectives and experiences are crucial to our success. Lead with Confidence Step into a role that challenges you, fosters your professional growth, and puts you on the path to leadership. At Foot Locker, you’ll work alongside industry leaders and seasoned professionals who are eager to share their knowledge and experience. Work with a team that’s as passionate about the success of the company as they are about each individual’s career advancement. Foot Locker offers extensive training and development programs, including diversity training and leadership workshops, to help you reach your full potential. Innovative Opportunities Engage in work that matters with a company that’s at the forefront of the retail industry. Foot Locker is constantly innovating to meet the ever-changing needs of our customers and to stay ahead in a competitive market. Our employees enjoy a range of benefits that support their personal and professional lives, including health, dental, and vision insurance, employee discounts, and flexible working arrangements. Internship Programs Kickstart your career with a Foot Locker internship. Gain invaluable industry experience, develop your skills, and build your professional network. Our internships offer a real-world glimpse into how a major retail company operates, providing you with the tools needed to succeed in your future career. Join Our Team Explore the employment opportunities at Foot Locker and find the position that matches your skills and ambitions. We are always looking for curious, driven, and innovative team players who are ready to make an impact. Stay Connected Keep up to date with the latest company news, hiring events, and career tips by visiting our Foot Locker Careers page. Customize your job alerts to receive updates on positions that interest you the most. Apply Today Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a company that’s committed to your growth and success. Search Foot Locker jobs now and discover how you can contribute to our dynamic team. Foot Locker is not just a company; it’s a place where you can grow, innovate, and lead. We look forward to welcoming you to our team and helping you achieve your professional goals.
Learn more about Foot Locker
Size
16,555 employees
Market Cap
$3.3 billion
Industry
Net Income
$323 million
Founded
1974
5 Year Trend
+2.9%
Revenue
$7.5 billion
NASDAQ

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