Wells Fargo

Senior Manager, Customer Identification Program (CIP)

Wells Fargo$159K — $305K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of digital product management or leadership experience
  • 3+ years of management or leadership experience
  • Experience delivering customer-facing digital products at scale
  • Experience with Customer Identification Program (CIP) or fraud prevention programs
  • Strong strategic thinking and communication skills
  • Experience modernizing digital customer journeys in regulated environments
  • Curiosity and adaptability in embracing emerging technologies

Responsibilities

  • Lead the evolution of customer identification experiences across all channels
  • Improve onboarding conversion and customer satisfaction while managing risk
  • Optimize verification journeys using data-driven insights
  • Identify opportunities to balance customer experience and security
  • Establish governance and performance metrics for identity verification
  • Develop vendor strategy for identity verification services
  • Drive customer-centric product development based on analytics and feedback
  • Evaluate industry trends affecting identity and onboarding processes

Benefits

  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance and critical illness insurance
  • Parental leave
  • Discounts and savings programs
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement
Full Job Description

About this role:

Wells Fargo is seeking a Senior Manager to lead the Customer Identification Program (CIP) digital product team. In this role, you will lead the product management and execution of customer identity verification capabilities across the enterprise. This leader will be responsible for modernizing and scaling identity proofing, onboarding verification, and customer identification experiences that balance security, regulatory compliance, fraud prevention, and customer experience. Reporting to the Director of Identity, this role and high performing team is responsible for building industry-leading identity capabilities that support account opening, customer onboarding, servicing, and high-risk transactions across digital and assisted channels. The ideal candidate brings a strong product management background, deep understanding of identity technologies, is data-driven, builds high performing teams, has emerging AI fluency to shape the future of trusted digital interactions, and has a passion for delivering seamless customer experiences at scale.

In this role, you will:

  • Lead the evolution of customer identification experiences across digital, branch, and assisted channels.

  • Improve approval rates, onboarding conversion, and customer satisfaction while maintaining strong risk controls.

  • Optimize verification journeys through data-driven experimentation and customer insights.

  • Identify opportunities to reduce customer friction while strengthening security and trust.

  • Establish/manage/maintain governance, controls, and performance metrics for identity verification programs.

  • Develop and execute vendor strategy for identity verification services, including evaluation, optimization, performance management, and emerging capabilities.

  • Drive customer-centric product development informed by analytics, customer feedback, market insights, and experimentation.

  • Collaborate closely with technology, BSA/AML, Risk, Compliance, and Operations teams.

  • Lead, coach, inspire, and develop a high-performing team of outcomes-focused product managers - fostering a culture of curiosity, innovation, accountability, collaboration, and customer obsession.

  • Identify opportunities to leverage AI and intelligent decisioning across customer experiences

  • Constantly evaluate industry trends, onboarding conversion, fraud loss, and regulatory developments impacting identity and customer onboarding.

Required Qualifications:

  • 7+ years of digital product management or leadership experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

  • 3+ years of management or leadership experience

Desired Qualifications:

  • Experience delivering customer-facing digital products at scale and complex cross-functional initiatives, Customer Identification Program or related experience is highly valued.

  • Experience with CIP, KYC, or fraud prevention programs.

  • Experience leading customer identification programs.

  • Customer-first, enterprise and outcomes-focused mindset, data-driven decision maker

  • Experience working across business, technology, risk, and operational teams.

  • Experience modernizing digital customer journeys in highly regulated environments

  • Strong strategic thinking, communication (verbal and written), and execution capabilities

  • Curious and adaptive leader who embraces emerging technologies, including AI-enabled experiences

  • Driven, sense of urgency, passion, excitement to deliver for customers and the team

  • Demonstrated ability to influence senior executives and drive enterprise alignment

Job Expectations:

  • Ability to travel up to 10-20% of the time.

  • This position offers a hybrid work schedule.

This position is not eligible for Visa sponsorship.

Posting Location(s):

  • 401 S Tryon St. 6 Charlotte, North Carolina 28202

  • 333 Market Street 6 San Francisco, California

Required locations listed.

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

$159,000.00 - $305,000.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visitfor an overview of the following benefit plans and programs offered to employees.

  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement

Posting End Date:

6 Jul 2026

*Job posting may come down early due to volume of applicants.

About Wells Fargo

Wells Fargo Careers

Joining Wells Fargo means becoming part of a distinguished financial institution that has been a cornerstone of innovation and leadership in the banking industry. At Wells Fargo, we offer a plethora of job opportunities designed to empower your career growth and development in a diverse and inclusive environment.

Work You’ll Do

At Wells Fargo, you will be part of a team that values diversity and is committed to fostering an inclusive culture. We are looking for professionals who are eager to drive innovation and lead with integrity. Our employees are our greatest asset, and we invest in their professional growth through comprehensive leadership and diversity training programs that are recognized industry-wide.

Explore a Multitude of Career Paths

Whether you're interested in a position in finance, IT, customer service, or management, Wells Fargo has career opportunities in various fields. Our team members benefit from job stability, competitive benefits, and a culture that values and rewards performance and dedication.

Internship Programs

Kickstart your career with a Wells Fargo internship. Our programs provide invaluable industry exposure, professional skills development, and networking opportunities that often lead to full-time employment offers. Interns at Wells Fargo work on real projects, solve actual challenges, and gain the mentorship of seasoned professionals.

Professional Growth and Development

We believe in nurturing the potential of our employees. Wells Fargo offers robust training programs and resources to help every team member excel in their current roles and prepare for future challenges. Growth at Wells Fargo is not just about climbing the career ladder but expanding your skills and expertise to add value to our team and customers.

Benefits and Rewards

Wells Fargo is committed to the well-being of our team members. We offer a comprehensive benefits package that includes health care, retirement plans, and generous paid time off. Additionally, we provide unique perks like employee discounts, adoption assistance, and tuition reimbursement.

Join Our Team

Discover the opportunities waiting for you at Wells Fargo by exploring open positions that match your skills and interests. We are continuously hiring and looking for individuals who bring creativity, passion, and a drive to serve our customers.

Stay Connected

Keep up to date with the latest from Wells Fargo Careers by subscribing to our job alert emails. Tailor your subscription to receive updates that align with your career preferences and get insider tips on crafting the perfect resume and acing your interview.

Networking and Innovation

At Wells Fargo, networking and innovation go hand in hand. We encourage our employees to connect across departments and roles to foster new ideas and strategies that lead to groundbreaking solutions.

Empower Your Career

Step into a role at Wells Fargo where your skills will be honed, your achievements recognized, and your career can flourish. We're not just filling positions; we're building leaders who are equipped to navigate the complexities of the financial world. Join Wells Fargo today and be part of a team that’s redefining the future of banking.
Learn more about Wells Fargo
Size
246,577 employees
Market Cap
$155.2 billion
Industry
Net Income
$3.3 billion
Founded
1852
5 Year Trend
-5.9%
NASDAQ

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