Senior Manager, CRM
Description -Role SummaryWe are hiring a
Senior Manager, CRM to lead lifecycle strategy and
Salesforce Marketing Cloud operations, driving
AI-powered automation and evolving CRM maturity into a
multi-channel engagement model. This leader will own the CRM roadmap, optimize operational processes with intelligent automation, and advance data-driven personalization across channels including email, SMS, push, and WhatsApp. The role partners with Product, Analytics, Enablement and Marketing teams to deliver measurable revenue, grow the contactable base, and elevate customer experiences.
Responsibilities- Own the CRM strategy and roadmap, emphasizing AI and automation for scale and efficiency.
- Lead SFMC operations: automation, journey orchestration, segmentation, and dynamic content.
- Partner with Data teams to implement Data Cloud/CDP for advanced audience architecture and identity resolution.
- Define and enforce intake and execution processes for campaign delivery; ensure SLA adherence.
- Establish measurement frameworks: KPIs, attribution models, and experiment design.
- Build and lead a high-performing team; coach for outcomes and manage vendor relationships.
- Ensure compliance and data privacy; drive secure-by-design operations with Data Enablement, Privacy and Compliance teams.
- AI-driven operational excellence: implement predictive models and automation to reduce manual effort, accelerate campaign velocity, and improve SLA adherence.
- Multi-channel CRM maturity: expand beyond email into SMS, push, and WhatsApp channels.
- Data strategy: leverage Data Cloud/CDP for identity resolution, segmentation, and real-time personalization.
- Revenue impact: deliver incremental influenced revenue through CRM optimization, scale and lifecycle management; establish transparent attribution.
- Customer experience: uplift engagement and retention metrics across all channels.
Education & Experience Recommended- Four-year or Graduate Degree in Marketing, Communications, Business Administration, Computer Science, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 10+ years of job-related experience or 8-10 years of management experience, preferably in Interactive marketing, online customer service, or a related field.
- Hands-on expertise in Salesforce Marketing Cloud (Journey Builder, Automation Studio) and Data Cloud/CDP.
- Proven success scaling CRM operations globally with AI and automation.
- Strong analytical orientation; experience with KPI definition, cohort analysis, and A/B testing.
- Excellent communication and stakeholder management.
Preferred CertificationsNA
Knowledge & Skills- Agile Methodology
- Analytics
- Business To Business
- Customer Relationship Management
- Data Analysis
- Digital Marketing
- E-Commerce
- Email Marketing
- Google Analytics
- Hypertext Markup Language (HTML)
- Key Performance Indicators (KPIs)
- Marketing
- Marketing Automation
- Marketing Strategies
- Project Management
- Salesforce
- Search Engine Marketing
- Search Engine Optimization
- Social Media
- User Experience (UX)
Cross-Org Skills- Customer Centricity
- Prioritization
- Resilience
- Team Management
- Strategic Thinking
Compensation and Benefits:The typical base pay range for this role is
$114,450 to
$176,250 CAD annually. Pay within this range will be based on the review of experience, skills, and internal equity.
As a full time, employee of HP Canada, you will be eligible to participate in the company's group benefit programs, including medical, dental, life insurance, and disability coverage, subject to the terms and conditions of the applicable plans. During your employment term, you will receive 15 paid vacation days per year prorated based on your start date. Detailed information regarding benefits-will be provided upon hire and is subject to the terms and conditions of the applicable plans.
Job -Marketing
Schedule -Full time
Shift -No Shift premium (Canada)
Travel -Relocation -
