Business Insider is seeking a
Senior Manager, Creative Strategy to join a fast-paced, collaborative team responsible for developing strategic advertising campaigns that connect brands to our influential audience.
The Role & Team:You'll lead brainstorms, craft campaign narratives, and collaborate with cross-functional partners to build ideas that inspire brands and move the business forward. The ideal candidate is a creative thinker with strategic rigor, an understanding of how ad products and storytelling formats come to life, and a knack for translating complexity into clarity.
The Senior Manager reports to the VP, Creative Strategy & Studios and sits within the Global Marketing and Studios department. This position is based in our New York City HQ, with an in-office presence of at least two days per week.
Key Responsibilities:- Partner with Sales, agencies, and clients in collaborative brainstorms to clarify objectives and shape creative strategies that meet advertiser goals.
- Create persuasive proposals and presentations that bring together storytelling, data, and insights to deliver results.
- Work with Planning, Insights, and Strategy teams to build integrated campaigns that balance creativity and performance.
- Use audience insights, category trends, and campaign learnings to recommend proactive, cross-platform content and partnership opportunities.
- Collaborate with Product, Video, and Ad Innovation teams to help translate new formats and features into sellable creative ideas.
- Support Sales in presenting campaign concepts and strategies, communicating ideas confidently to senior stakeholders.
- Partner with Insights and Client Success teams to review campaign performance and apply learnings to future recommendations.
- Maintain sales enablement materials, case studies, and editorial packages that help drive proactive selling and business growth.
- Internally merchandise standout work and case studies to showcase success, share learnings, and inspire best practices across teams.
The Ideal Candidate: - 5+ years of experience in marketing, advertising, or brand strategy - ideally within a publisher or high-growth media environment.
- Exceptional storytelling ability - translating data, insights, and ideas into compelling narratives that resonate with both clients and audiences.
- Strong writing and presentation skills, with a track record of producing high-quality creative materials.
- A strategic and creative mindset, equally comfortable discussing brand goals, audience behavior, and business results.
- Understanding of how ad products and creative storytelling intersect, with curiosity about emerging formats and innovation.
- Proficiency in visual storytelling tools (slide design, mockups, data visualization).
- A collaborative, proactive approach - able to manage multiple projects and stakeholders in a fast-moving environment.
- High attention to detail, organization, and a solutions-oriented mindset.
Salary & Benefits:- Base salary: $100,000 - $115,000 (dependent on skills, experience, and competencies)
- Additional bonus
- Flexible PTO, 10 paid holidays, and 16 weeks of parental leave
- Comprehensive medical, dental, and vision insurance plans
- Matched and vested 401k plan
- Access to resources for financial planning guidance, family planning services, mental health reach out and Employee Assistance Programs (EAP)
- Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more
