We9re looking for a content leader to own content strategy, infrastructure, and execution in a newly created role, reporting to the Chief Marketing Officer.

The impact you9ll make:

Someone is online as you read this, searching for a credit card but struggling because they don9t fit the traditional credit card profile. They9re not just a credit score, though. They9re a person with a goal, and Mission Lane was built for them.

The Senior Manager, Content Strategy makes sure people find us when they need us, so they can keep moving forward.

You9ll start by putting a content strategy in front of leadership that maps how Mission Lane shows up across search, AI, and owned channels, and connects top-of-funnel acquisition to customer servicing along the way. A year in, the infrastructure will match the ambition. You9ll have built a content model that works across owned channels, PR, and social, with governance processes that keep everything accurate, auditable, and built to last.

In this role, you9ll own:

• Creating and optimizing content for AI-powered search surfaces: structured FAQs, conversational guides, and semantically linked content that ensures Mission Lane shows up accurately when customers ask an AI about credit cards or personal finance
• A multisource content model spanning professional writers, influencers, AI tools, and internal subject matter experts
• A PR and citation strategy that gets Mission Lane placed and referenced by high-authority external sources; not just press releases, but content designed to be cited
• Brand sentiment monitoring across social and community platforms, and actively shaping Mission Lane9s presence in organic conversations
• The content infrastructure feeding our customer-facing tools: CX chatbots, agent enablement, and knowledge bases

You9ll thrive in this role if:

• You come in with a point of view. You don9t need a lot of direction to figure out what the content organization should look like or how to prioritize. You9ve done this before, you know what good looks like, and you9re ready to build it here.
• You9re as comfortable in a leadership meeting as you are in a content audit. You can present a strategy to executives, pressure-test it with data, and then go make it happen.
• Answer Engine Optimization is already part of how you think about content strategy, and you9re excited about where it9s going.
• You take compliance seriously and you know how to work within a highly regulated industry.

Minimum Qualifications:

• 5+ years in content strategy, content marketing, or SEO-driven editorial roles
• Deep expertise in SEO, including E-E-A-T, YMYL content standards, and Schema.org implementation
• Experience with GEO/AEO: creating content structured for LLM comprehension and AI-powered search surfaces
• Proven ability to produce content optimized for featured snippets, structured data, and conversational search
• Proficiency with analytics tools such as SEMrush, Ahrefs, or Google Search Console
• Experience managing a multisource content model across writers, AI tools, influencers, and SMEs
• Ability to work cross-functionally with product, engineering, legal, compliance, and customer experience
• Strong writing and editorial judgment: you9re comfortable both producing and overseeing

Preferred Qualifications:

• Background in financial services or another regulated industry
• Consulting or agency experience with end-to-end workstream ownership
• Experience managing contractors or external creative partners
• Familiarity with digital asset management systems and metadata/tagging for AI agent enablement
• Reputation and community management experience (Reddit, forums, UGC platforms)

Compensation: Annual full-time starting base salary range: $152,000-$191,000

This role is eligible for additional compensation in the forms of participation in our annual incentive and equity programs.

Pay is based on factors such as work experience, education, certification(s), training, skills, and competencies related to the role. Mission Lane also offers a comprehensive benefits plan, which includes paid time off, 401(k) match, a monthly wellness stipend, health/dental/vision insurance options, disability coverage, paid parental leave, flexible spending account (for childcare and healthcare), life insurance, and a remote-first work environment.