Senior Manager - Content Development

UHS • $95K — $115K *
King Of Prussia, PA 19406In-Person
Healthcare
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree with 8-10 years’ experience in healthcare marketing
  • Expert knowledge of AP Style
  • Mastery of copywriting techniques and standards, including AI usage
  • Experience in digital content trends and SEO/AEO optimization
  • Proficiency in technical tools like Outlook and Adobe Workfront; SEMrush knowledge a plus
  • Exceptional writing, copy editing and proofreading skills
  • Strong conceptual abilities for strategic multi-channel content development
  • Creative thinker with experience in brand content initiatives

Responsibilities

  • Edit and review content for corporate and health projects, ensuring tone and legal accuracy
  • Contribute to corporate initiatives, including reports and advertising content
  • Lead development of brand messaging, taglines, and headlines
  • Oversee naming and branding for new or rebranded facilities
  • Manage and mentor a team of writers and freelancers, balancing workloads
  • Conduct team meetings, train staff, and provide feedback on content
  • Guide the team on constructive AI use while maintaining copy standards
  • Act as a leader, fostering collaboration and quality across Marketing & Communications

Benefits

  • Competitive compensation
  • Excellent Medical, Dental, and Vision plans
  • Prescription Drug Plan
  • 401k with company match
  • Growth and development opportunities within UHS and subsidiaries
Full Job Description
Responsibilities

(This role has a hybrid schedule with 3 days in office and 2 days flex-remote)

The UHS Corporate Advertising Department is hiring a Senior Manager - Content Development to develop content plans and advise on content strategy for hospital/system marketing campaigns and initiatives, blogs, traditional print, digital messaging, videos and beyond (in alignment with marketing director, facility writer, design and digital teams).

Key Responsibilities include:
  • Edit/review content for corporate, acute care and behavioral health projects; ensures consistency and accuracy of tone, style and legal guidelines
  • Contribute to development of high-level corporate initiatives such as annual reports, newsletters, advertisements and publications
  • Creative thinker who leads or participates in the development of brand messaging, taglines and headlines for facilities and service line campaigns
  • Contribute to development of naming and brand identity for new facilities, or rebrands of existing facilities, programs and initiatives
  • Manage and mentor a team of writers and freelance staff; manages facility assignments/workload across team; creates and shares tools and resources to support writers' creative process
  • Manage/lead team meetings, trainings, process change initiatives, and provides constructive feedback and direction on reviewed materials; develops and shares best practices with team
  • Lead content team on appropriate and constructive use of approved AI while maintaining high copy standards
  • Serve as a key leader and ambassador integrating teams and driving collaboration, creation of top-notch work and a culture of excellence across the Marketing & Communications function, interfacing with client facility leadership and local marketing representatives

Qualifications

Bachelor's degree with 8 -10 years' experience in healthcare marketing required.
  • Expert knowledge of AP Style
  • Mastery of current copywriting techniques and standards, including appropriate use of AI
  • Experience with current digital content trends/channels, specifically SEO/AEO optimization
  • Strong knowledge of technical tools, including Outlook and, ideally, Adobe Workfront; some SEMrush knowledge helpful; ability to learn new platforms/digital tools and share know-how with team essential
  • Superior writing skills with experience and expertise across all marketing channels
  • Exceptional copy editing and proofreading skills
  • Strong conceptual abilities for developing strategic content to carry through multi-channel marketing tactics
  • Creative thinker with experience coming up with and advocating for new brand content and initiatives for a wide range of facilities
  • Effective collaboration across digital and design teams
This opportunity provides a rewarding career, challenging and rewarding work environment as well as growth and development opportunities within UHS and its subsidiaries, including competitive compensation, excellent Medical, Dental, Vision and Prescription Drug Plan, and 401k with company match.

About UHS

UHS Careers

Joining UHS presents an unparalleled opportunity to become part of a leading team of healthcare professionals dedicated to making a difference. UHS, known for its commitment to innovation and leadership in the healthcare sector, offers a variety of job opportunities that cater to a diverse range of skills and experiences.

Explore Job Opportunities

UHS is actively hiring and offers a wide array of positions, from clinical roles to administrative support. Each position at UHS is designed to challenge team members while providing meaningful service to the community. Explore the current job openings and find a career path that suits professional aspirations and skills.

Internship Programs

UHS provides robust internship programs that offer hands-on experience in the healthcare industry. Internships are a cornerstone of professional development, giving participants a chance to deepen practical skills in a real-world setting. These programs are tailored to foster growth and prepare interns for a full-time position within the company.

Professional Growth and Development

UHS believes in nurturing the career growth of its team members through comprehensive professional development programs. These include leadership training, diversity training, and continuous education in the latest healthcare practices, ensuring that every team member has the opportunity to advance their career.

Benefits and Culture

Employment at UHS comes with competitive benefits designed to support the health, well-being, and financial security of each team member and their families. The company culture at UHS is built on a foundation of respect and inclusion, where diversity is celebrated and every voice is heard.

Networking and Innovation

UHS encourages a culture of innovation where team members are motivated to bring forward ideas that drive improvement and efficiency. Networking within the company is supported through various events and internal platforms, helping team members to connect, share insights, and collaborate on projects.

Applying for a Position

To apply for a position at UHS, candidates should prepare their resume to highlight relevant experience and skills. The interview process at UHS is thorough, aiming to assess not only the professional qualifications but also the alignment with the company’s values and culture. Interested candidates can visit the UHS Careers page to submit an application and learn more about the hiring process.

Stay Connected with UHS Careers

Keep up to date with the latest from UHS Jobs and Careers through the company’s dedicated careers blog. Subscribe to receive updates on new job opportunities, employment tips, and insights into the healthcare industry directly from the professionals at UHS.

Join UHS

Discover the rewarding career opportunities at UHS. Search for open positions that match individual skills and interests. UHS looks for passionate, curious, and solution-driven team players ready to make a significant impact in the healthcare sector.

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Learn more about UHS
Industry
Hospitals & Medical Centers
* Ladders Estimates

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