SALARY: $129,600 - 153,900, bonus eligible and long-term incentive eligible
ROLE SUMMARY:
The Senior Manager of Consumer Programs plays a pivotal role in leading AB's ongoing consumer surveys, being responsible for program management and evolution, agency management, championing data understanding, utilization, & integration. This high-visibility position requires expertise in survey research and data analysis, as well as strong leadership and collaboration skills to drive insights and support strategic decision-making across the organization.
JOB RESPONSIBILITIES
PROGRAM MANAGEMENT
Lead, plan, and implement program evolutions, including questionnaire changes, innovative analysis, and integration with other data sources.
Collaborate with the Tech team to lead and evolve reporting dashboards, ensuring alignment with business needs and objectives.
Lead user enablement initiatives, including training on metrics and reporting dashboards, to ensure understanding and utilization across the organization.
Serve as the liaison with global partners across consumer programs.
AGENCY MANAGEMENT
Direct priorities for a team of 8 from our research agency partner, ensuring alignment with strategic business objectives and timelines.
Leading prioritization of annual budget related to consumer research, optimizing resources and investments to increase value.
Collaborate with AB procurement on contract negotiations, ensuring favorable terms and conditions while maintaining strong vendor relationships.
PERFORMANCE UNDERSTANDING & REPORTING
Design & facilitate delivery of performance reports for members of the US C-Suite, Brand VPs, and Global Insights teams, providing actionable insights and recommendations based on survey data.
Collaborate with cross-functional teams to build comprehensive narratives around brand performance, integrating survey data with other key metrics and insights.
Lead strategic analysis of survey data, using deep expertise in survey research to advise the 3YP (Three-Year Plan) process and other critical initiatives.
Advise the annual target setting process, using survey data to establish ambitious yet achievable goals for the organization.
JOB QUALIFICATIONS
Bachelor’s degree preferred
Strong analytical capabilities
Advanced excel skills
Advanced PowerPoint & presentation skills
Understanding of database functions
Strong interpersonal skills
BENEFITS:
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!
