As the Senior Manager, Consumer Insights, you will serve as a strategic thought leader and trusted advisor to crossfunctional partners across Marketing, Innovation, Sales, and Strategy. This role is responsible for shaping the consumer insights agenda, delivering advanced, actionable insights, and influencing key business decisions that drive growth, brand positioning, and innovation.

This is a highimpact individual contributor role with enterpriselevel influence. You will independently own complex insights workstreams, partner closely with senior stakeholders, and leverage both internal data and external research partners to ensure Doles strategies remain deeply grounded in consumer understanding.

This role provides flexibility to work in a hybrid environment of home and our Westlake Village, CA office. (Hybrid is defined as 3 times per week in the office).

• Consumer & Market Trend Leadership - Continuously identify, synthesize, and interpret emerging consumer, category, and cultural trends related to preferences, flavors, packaging, nutrition claims, and health behaviors. Translate these trends into forwardlooking implications for brand strategy and innovation.
• Advanced Consumer Sentiment & Behavior Analysis - Analyze social listening, reviews, survey data, and other qualitative and quantitative sources to uncover shifts in consumer sentiment, motivations, and unmet needs. Partner with external agencies as needed to deepen analysis and validate findings.
• Consumer Segmentation & Target Definition - Design, refine, and evolve sophisticated consumer segmentation frameworks, defining priority target segments, behaviors, motivations, and need states. Ensure segmentation is actionable and embedded into marketing, innovation, and commercial decisionmaking.
• Market Landscape & White Space Opportunities - Conduct indepth market and competitive analyses to identify nonconsumption, unmet needs, and whitespace opportunities. Clearly articulate growth opportunities and strategic implications for the business.
• Consumer Decision Journey Mapping - Develop and maintain consumer decision trees and journey maps across retail and ecommerce channels, identifying key drivers, barriers, and moments that influence purchase decisions.
• Need States, Occasions & Motivations - Define and assess consumer need states, occasions, and emotional drivers that influence purchasing behavior, enabling sharper targeting, positioning, and messaging strategies.
• Strategic Insight Translation & Influence - Synthesize complex research, sales data, and market inputs into clear, compelling insights and recommendations. Influence crossfunctional partners and senior leadership by connecting insights directly to business outcomes.
• Consumer Insights Learning Agenda Ownership - Own and evolve the consumer insights learning agenda, ensuring research investments align with strategic priorities. Balance shortterm business needs with longerterm capability building, leveraging internal and external resources.
• Innovation & Product Testing Leadership - Independently manage consumer testing for innovation launches, renovation, and packaging updates. Oversee study design, execution, analysis, and recommendation development, partnering with agencies where appropriate.
• Insights Reporting & Storytelling - Develop highimpact reports, presentations, and narratives that clearly communicate consumer truths, category dynamics, and strategic opportunities to diverse stakeholder groups.
• External Partner Management - Serve as the primary point of contact for thirdparty research agencies, ensuring highquality execution, strong partnership, and maximum value from external investments.

• Other duties as assigned

• 8+ years of experience in consumer insights, market research, or related fields, preferably within the CPG industry.
• Experience working within an inhouse consumer insights team, either exclusively or in combination with agency experience is preferred.
• Deep expertise in qualitative and quantitative research methods, including surveys, focus groups, ethnography and product testing.
• Strong proficiency with consumer and market data platforms (e.g., Numerator, Nielsen, SPSS, or similar tools).
• Demonstrated ability to translate complex data into clear, strategic insights that influence business decisions.
• Exceptional communication and storytelling skills, with experience presenting to senior leadership audiences.
• Proven ability to manage multiple complex projects and prioritize work in a fast-paced environment

Preferred Skills:

• Experience within the food or beverage industry.
• Knowledge of digital and emerging tools for consumer tracking and analytics.
• Strong understanding of evolving consumer behavior related to health, sustainability, and premiumization.
• Experience working with and directing third-party research agencies.

Competencies:

• Analytical & Critical Thinking: Ability to integrate multiple data sources and uncover meaningful insights.
• Strategic Influence: Uses consumer insights to shape and guide enterprise-level decisions.
• Executive Communication: Clear, compelling communicator who can distill complexity into actionable narratives.
• Cross-Functional Collaboration: Trusted partner across teams, influencing without authority.
• Intellectual Curiosity: Continuously seeks to deepen understanding of consumers and markets.

• Passionate about a purpose driven career
• Committed to fostering inclusive environments that support employee development and well-being
• Sets clear expectations, encourages innovation, and drives continuous improvement
• Models and coaches towards transparency and integrity in decision-making

• Effectively facilitates cross-team communication and teamwork

• Bachelors degree in Marketing, Consumer Behavior, Business, or a related field required
• Masters degree preferred

• Ability to sit and use the computer for extended periods of time; ability to answer phones and use a variety of office equipment; ability to lift 15 pounds and reach overhead.

• Occasional travel may be required

Hiring Pay Scale: $140,000 to $165,000

Dole Packaged Foods is committed to paying our Associates fairly and equitably. The pay rate offered will consider a wide range of factors, including but not limited to experience, education, accomplishments, and location. Pay scales are subject to review on a regular basis and will be updated as appropriate.