Position SummaryThe Senior Manager, Category Promotion & Coupon Planning leads the development and execution of category-level promotional and discount strategies across both mass and personalized offers. This role is responsible for driving customer engagement, incremental sales, and margin performance through data-driven insights, market intelligence, and cross-functional collaboration.
You will shape promotional strategy, influence go-to-market decisions, and continuously optimize performance in a fast-paced, evolving environment.
Key Responsibilities- Develop and execute category-specific promotional and discount strategies aligned with enterprise and category objectives
- Drive customer engagement, incremental revenue, and margin through data-driven optimization of promotional programs
- Manage and track performance against annual financial targets, adjusting strategies based on results and category role
- Analyze performance trends and translate insights into actionable recommendations that improve strategy and execution
- Influence cross-functional stakeholders to evolve existing programs using fact-based analysis and market insights
- Identify opportunities and navigate ambiguity in a dynamic, rapidly changing business environment
- Create and deliver executive-level presentations and performance recaps to inform strategic decisions
- Collaborate with external vendors and partners to enhance promotional capabilities and drive mutual value
- Partner with Category, Marketing, Analytics, and Operations teams to align promotional initiatives with broader business goals
- Support quality and performance improvement efforts, including audits and issue resolution tied to customer experience
Required Qualifications- 5+ years of experience in promotions, category planning, pricing, loyalty, merchandising, marketing, or related fields
- Proven experience designing and optimizing promotional strategies that drive sales, margin, and customer engagement
- Strong analytical skills with the ability to translate data into clear insights and business actions
- Strong executive communication and presentation skills
- Demonstrated ability to influence cross-functional stakeholders through data-driven insights
- Experience managing financial performance and budget targets
- Proficiency with Excel, PowerPoint, and data/analytics tools (e.g., SQL, Snowflake)
Preferred Qualifications- Experience in retail, loyalty, or consumer-facing environments
- Experience managing external vendors or strategic partnerships
- Proven ability to work effectively in ambiguous, fast-paced environments
- Experience leading performance improvement or audit initiatives
EducationBachelor's degree required (MBA preferred)
Core Competencies- Strategic thinking
- Analytical mindset
- Cross-functional influence
- Executive communication
- Financial acumen
- Adaptability and agility
Pay RangeThe typical pay range for this role is:
$82,940.00 - $182,549.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.
Great benefits for great peopleWe take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
Additional details about available benefits are provided during the application process and on Benefits Moments.
We anticipate the application window for this opening will close on: 07/31/2026
