Position Summary
Position Summary:
The Senior Manager, Category Management, Direct to Consumer (MX), reporting to the Director of Commercial Sales, DtC, is the lead for the Mobile (MX) division and external customers. The incumbent is accountable for DtC revenue (Samsung Brand Stores andS.com/Apps, key customer strategies and category profitability. This role is key to aligning with the Mobile Business division product category goals, and objectives and meet the Market share growth targets. The incumbent is responsible for overseeing Mobile OMNI channel business, working closely to develop new sellout platform initiatives, leveraging Marketing and media to increase customer loyalty, retention and new aquistion/switching. This role has overall accountability to all channel sales including consumer, EPP, B2B, Marketplace, ShopAPP and stores to ensure consistent execution, merchandising and promotional planning that addresses key personalization & segmentation strategies. Specifically, the incumbent is responsible for managing HHP, Accessory categories ensuring flawless execution (GTM) across the various channels with a focus on product launches, seasonal moments and key commercial events online and offline to develop a holistic customer journey. Meeting the customer, where and when they want to experience the Samsung Brand, maximizing innovation, AI and differentiation in the Canadian Market.
Role and Responsibilities
Essential Duties and Responsibilities:
Sales Strategy & Planning
- Customer First focus: meeting the needs of the customer where and when they want to shop & experience the brand
- Integrates product, price, promotions and the buying journey seamlessly for the customer
- Maximizes data and insights enabling targeted promotions, offers and effective sellout programs
- Innovation and continuous improvement strategies to improve the customer needs and changes in the market dynamics
- Commercial planning for overall Mobile category, specifically HHP & Wearables for DTC division
- Align overall marketing fund for Mobile, with key targets for revenue including new innovations across all channels
- Manage assortment strategy across all channels, understanding differentiation strategies and key products
- Develop & support short-team and long-term strategies and promotion plans to maximize DtC
- Ensure all communications are compliant from an IP, legal & product perspective
- Perform QA on all online product and offer launches
- SECA Product lifecycle management, EOL plan
- Collaborate with performance marketing, strategy & planning, operations, customer experience, finance, legal and division sales teams to build tactical product and promotion plans
- Analyze and manage P&L impact of promotions and apply to future planning for a profitable long-term growth
- Work with each division’s PM team and leaders to have overall strategy and objective aligned
- Data management and reporting on daily, weekly and monthly sales insights
- Develop monthly sales forecast by working with different account managers and SCMs
- Create Ad-hoc and regular reports to senior leadership on key plans and results (Product launch, key promotions, major holidays, etc.)
- Monitor and analyze sales trend, traffic, conversion, SWOT, ROI, areas of improvement, etc. and report on a regular basis
Sales initiatives
- Generate creative and unique promotion & offers tactics based on market research and competitive analytics
- Gather all information and requirements regarding all sales initiatives (ie. Product launch, promotion, key sell-out platforms, etc.) then provide timely communications to the operations & SCM teams
- Constantly assess current system and operation limitations and look for areas of sales growth in those areas
- Constantly monitor site & store readiness and promotion executions to minimize potential customer escalations and negative sales impact
- Define Direct to Consumer sales target for the division and share with sales division’s PM team and leaders to look for additional opportunities
- Obtain alignments & internal approvals on key activities & processes with all related divisions (sales divisions, finance, service, etc.)
- Lead internal projects (and activities) tracking, reporting and weekly meetings
- Manage sales program activities across the eCom, Stores, Marcom, Sales, PM
- Work with the marketing and legal team to develop creatives and legal terms & conditions for online offers and promotions of sales divisions
Partner Management
- Manage business relationships with external partners (eCommerce Reseller, Distributor, Payment provider and various Service providers, Marketplace and direct customers)
- Work with external partners to develop sales strategy and promotion plans (i.e. Financing, Trade-in, CPO, etc.) to meet various consumer needs and provide relevant benefits
- Work with partners to develop account specific sales and marketing plans to drive business
- Conduct regular business reviews with the partners to improve visibility to critical KPIs, co-develop solutions to drive operational success
- Work with various internal teams such as legal, Marcom and finance to develop contracts, communication materials, and reconciliation of Marketplace sales/returns.
Skills and Qualifications
Requirements:
Education:
- An Associate’s degree in Marketing or Business or related field from an accredited college or university or equivalent experience in consumer electronics industry
Knowledge:
- Demonstrated people management skills
- Expert in Excel, Word, PowerPoint and proficiency with Online Analytical Processing (ie. Omniture & Google analytics)
- Strong analytical & persuasion skills
- Possess exceptional organizational & planning skills and attention to detail while having Sense of curiosity & urgency
- Highly developed communication & interpersonal skills, able to build relationships and interact comfortably with a wide range of levels in the organization: from senior executives to support staff within and outside of the company
- Self-motivated and able to work with limited supervision
- Strong organizational and planning skills
- Proven ability to function effectively in a team environment
- Ability to travel overseas
Experience:
- 8-10 years’ experience in OMNI, eCommerce & Marketplace, strategy & planning, product management
- Thorough understanding of product and promotion cycles
- Experience working with Brand stores, Ecommerce, B2B and Marketplace
- Experience with digital performance marketing would be an asset
The salary range for this role is expected to be between $120,000 to $165,000 and reflects base salary only. Actual pay will be determined based on a number of factors and may vary depending on job-related knowledge, competencies, qualifications, relevant skills and experience. This posting is for a current job vacancy.
The total rewards package for a Regular Full-Time employee may include a variable incentive, savings matching (RRSP/TFSA/NRSP), extended health and dental benefits with spending accounts, wellness and well-being benefits, development opportunities, and other employee perks.
