The Senior Brand Manager supports the development and execution of brand marketing strategies that strengthen brand equity, drive consumer preference, and contribute to market share growth for the Trex brand. This role focuses on advertising, media, and integrated marketing activation. The Senior Brand Manager brings consumer insights to life through strong creative development, smart channel planning, and consistent brand storytelling.

This position manages day-to-day brand marketing initiatives and ensures that campaigns are insight-led, on strategy, and executed with excellence across all consumer touchpoints. The Senior Brand Manager works closely with cross-functional partners to maintain brand consistency and support business objectives.

RESPONSIBILITIES

• Put safety first - Always!
• Lead and foster our "people first" culture.
• Execute annual brand marketing plans that include advertising, media, and integrated campaigns designed to build awareness and consideration (domestic & international).
• Develop creative briefs and manage the creative development process in partnership with agencies and internal teams.
• Manage media planning and optimization to ensure channel strategies align with brand goals and deliver measurable results.
• Translate consumer insights into actionable marketing programs, messaging, and content that resonate with homeowners and contractors.
• Monitor brand performance, including brand health metrics, campaign KPIs, and media effectiveness, and provide insights and recommendations to senior leadership.
• Partner with Digital, Channel Marketing, and Product teams to ensure cohesive brand storytelling across paid, owned, and earned channels.
• Support brand governance by ensuring consistent application of brand identity and messaging across all materials and touchpoints.
• Manage project timelines, budgets, and agency relationships to ensure initiatives are delivered on time and within budget.
• Contribute to cross-functional initiatives by partnering with Finance, Sales, Legal, Supply Chain, and other internal teams.
• Provide guidance and mentorship to junior team members when needed.
• Perform additional duties as assigned to support brand and business priorities.

DIRECT REPORTS

Manage and provide ongoing performance, coaching, and professional development opportunities for a team of 1 - 5 direct reports.

JOB LOCATION

Winchester, Virginia, United States

POSITION TYPE

Full-Time/Regular

EXPERIENCE

We are looking for leaders with Bachelor's Degree in Marketing, Business, or related field and a minimum of 6-8 years of experience in brand management, advertising, or integrated marketing.

• Required Skills & Qualifications
  • Strong experience in media planning, advertising development, and integrated campaign execution
  • Ability to manage complex projects, timelines, and cross-functional workflows
  • Strong creative judgment and ability to evaluate concepts against strategy and insights
  • Demonstrated ability to collaborate effectively and influence across teams (internal & external)
  • Analytical mindset with the ability to interpret data and translate it into actionable recommendations
  • Passion for understanding consumers and applying insights to marketing decisions
  • Strong business acumen and understanding of how brand marketing drives financial outcomes
  • Curious, open-minded, and comfortable working in a fast-paced environment
  • Demonstrated ability to coach or guide junior talent
• Preferred Skills & Qualifications
  • MBA preferred
  • Experience in CPG or other consumer-driven categories is strongly preferred

SALARY

Base Salary Range: $135,000 - $175,000

The salary range provided serves as a general guideline for potential compensation for this position. It reflects the base salary and does not account for other benefits or additional compensation opportunities that may apply. This role is also eligible for further compensation through an annual/sales bonus, in addition to the base salary.

At Trex, individual base salaries are determined based on various factors, including relevant skills, qualifications, experience, and geographic location. We are committed to maintaining pay equity and consider the internal equity of our existing team members when finalizing compensation offers. In addition to competitive pay, Trex offers a comprehensive benefits package, which is detailed below.

BENEFITS & PERKS

We believe that real effort should be rewarded. We take care of you as part of our Trex family so you can take care of yours. Here are some of the perks beyond the paycheck:

• Time Off: We'll give you paid holidays and paid vacation.
• Health, Dental, and Vision Insurance: Choose from a variety of options. We'll cover a generous share of the cost. Plus, you can earn lower rates through our wellness program.
• 401(k) With Company Match: Save for your retirement and we'll match it dollar for dollar.
• Tuition Reimbursement: We're all about lifting each other to the next level. When you're ready to get the degree, we'll pick up part of the tab.
• Training and Education: We offer dozens of options to boost your performance - both online and on-site nearby.
• Stock Purchase Program: Invest in Trex at a discounted price.
• Employee Discount Program: When you make the World's No. 1 Decking Brand, you'll probably want to enjoy the finished product yourself. We'll give you a discount.