Position Summary...The Branded Content team sits at the intersection of sales, storytelling, and production-creating advertiser-funded programs that deliver measurable brand impact and premium viewer experiences. We operate collaboratively with Ad Sales, Creative, Production, Legal, and Finance to develop concepts that are both compelling and executable. This role is central to scaling the branded content business: expanding agency and advertiser partnerships, increasing deal flow, and ensuring programs deliver on client objectives while upholding Walmart's values of integrity, inclusion, and customer/member focus.
What you'll do...- Drive net-new branded content revenue by building and managing a personal book of business across agencies and select brands.
- Lead the full sales cycle: prospecting, ideation, pitching, negotiation, and close.
- Sell custom integrations, franchises, and original branded content aligned to advertiser goals and platform strengths.
- Partner with creative/production to shape executable concepts, budgets, and timelines.
- Stay involved post-sale to support execution and ensure delivery matches what was sold.
What you'll bring- Experience selling branded/custom content, production-led programs, or media solutions with measurable revenue impact.
- Demonstrated success building a book of business and closing high-value, custom partnerships.
- Established agency and advertiser relationships within content or integrated partnerships.
- Working knowledge of production workflows, budgets, and timelines.
- Strong presentation, negotiation, and narrative-selling skills; streaming/TV/digital video experience a plus.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $108,000.00 - $216,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include :
- Stock
ㅤ
ㅤ
ㅤ
ㅤ
Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Primary Location...350 5TH AVE, STE 4800 NEW YORK, NY 10118-4801, United States of America
