Senior Living Community Sales Director

Country Meadows

• $83K — $87K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Human Services, or related field preferred.
  • Experience in relationship-based sales; backgrounds in senior living or healthcare welcomed.
  • Proficient in guiding complex decisions involving multiple family members.
  • Understanding of personal care and assisted living is a strong plus.
  • Comfortable using CRM systems for tracking leads and managing details.
  • Warm and outgoing personality with self-motivation.
  • Genuine passion for helping older adults and their families.

Responsibilities

  • Connect with prospective residents and their families, building trust and uncovering needs.
  • Lead engaging in-person and virtual tours tailored to each family's unique situation.
  • Follow up diligently with leads to foster relationships and close sales.
  • Build a strong referral network with healthcare providers and community partners.
  • Represent the community at events to promote engagement and visibility.
  • Collaborate with campus and clinical teams to streamline the move-in process.
  • Track leads and sales activity effectively using CRM software.

Benefits

  • Above standard industry pay and comprehensive benefits, including Highmark Blue Shield and employer-matching 401(k).
  • Length of service bonus to reward commitment.
  • Generous paid time off including holidays and special days, with rollover options for unused time.
  • Supplemental life insurance and short-term disability plans provided by the company.
  • Access to career development programs, tuition reimbursement, and employee assistance programs.
  • Interest-free loans available through the Helping Hand program.
Full Job Description
  • Full time, 40 hours/week. Schedule includes working 1 weekend a month and a rotating holiday schedule.
  • Pay ranges from $40-42/hour, based on experience. This position is bonus/commission eligible.


Our investment in you:

  • Above standard industry pay and comprehensive benefits including Highmark Blue Shield and employer-matching 401(k)
  • Length of service bonus
  • Generous paid time off, including holidays, your birthday and a Personal Day of Meaning and the opportunity to roll over unused time
  • Supplemental life insurance, company-paid short-term disability and supplemental short- and long-term disability plans


Our support for you:

  • Family-owned, private company based in Hershey, Pa.
  • Direct access to your supervisory team
  • Incentivized career paths and tuition reimbursement
  • On-the-job training and continuing education
  • Employee assistance program for you and your family
  • Co-worker Foundation (grants for in time of need)
  • Helping Hand interest-free loans


Ask your Employment Specialist during your interview for details on any of our coworker centered benefits and incentives.

Senior Living Community Sales Director Responsibilities:

  • Connect with prospective residents and their families - build trust, uncover needs, and guide them toward saying "yes" to their new home.
  • Lead engaging tours (in-person and virtual), answer questions with confidence, and tailor the experience to each family's unique situation.
  • Own the follow-up - because great salespeople know the fortune is in the follow-through.
  • Build a strong referral network with healthcare providers, clergy, service organizations, and other community partners who influence senior care decisions.
  • Represent the community at events, open houses, and outreach opportunities - you'll be the face of Country Meadows and the heart of our sales efforts.
  • Collaborate with campus and clinical teams to ensure a smooth, supportive move-in process.
  • Track leads and activity in CRM software to stay organized, accountable, and on top of your goals.
  • Keep occupancy strong by balancing compassion with persistence - and never losing sight of the impact each move-in has.


Senior Living Community Sales Director Requirements:

  • Bachelor's degree in Marketing, Business, Human Services, or a related field preferred. Certification/licensure in assisted living/personal care a plus.
  • Proven experience in relationship-based sales - senior living, healthcare, hospitality, or long-term-care insurance backgrounds are all welcome.
  • Confidence in guiding complex decisions - especially those that involve multiple family members and emotional weight.
  • Understanding of personal care, assisted living, or memory care is a strong plus.
  • Comfort using CRM systems and managing details, follow-ups, and pipelines with precision.
  • Warm, outgoing, and self-motivated, with a natural ability to move conversations forward while making people feel truly heard.
  • A genuine respect for older adults and a passion for helping families feel confident, comfortable, and supported.


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