About the Role:As a Senior Lifecycle Marketing Associate, you will report to the Senior Lifecycle Marketing Manager and play a key role in managing and executing high-volume communications requests and new strategies from briefing through to delivery.
You will be an executional expert across our core CRM channels - email, push notifications, in-app messages, WhatsApp, and SMS - with a focus on delivering localized, personalized communications at scale. The Lifecycle team's job is to fully understand the end-to-end customer journey in order to encourage our customers to become more engaged with Remitly and share the experience with others.
We embrace a collaborative, hybrid model, with 3 days a week spent connecting and creating in our downtown Seattle office.
You Will:- Own the end-to-end management of stakeholder communication tickets, from intake and prioritization through to execution and delivery, keeping stakeholders informed and updated throughout the process
- Execute localized tests across CRM channels, ensuring communications are relevant and resonant for customers in different markets
- Build, QA and deploy multi-channel campaigns across email, push notifications, in-app messages, WhatsApp, and SMS, primarily using Braze
- Collaborate closely with internal stakeholders across the business to understand their needs and translate them into effective, on-brand communications
- Monitor and report on campaign performance, sharing insights and learnings with the broader team
- Leverage AI tools and systems to support day-to-day execution, improve the quality and efficiency of communications, and contribute to LCM excellence across the team
- Identify opportunities to improve the ticket management and execution process to increase efficiency and quality at scale
You Have:- 3+ years of experience in lifecycle, CRM, or retention marketing
- Hands-on experience with CRM/customer engagement platforms; Braze experience strongly preferred.
- Strong working knowledge of CRM channels including email, push notifications, in-app messages, WhatsApp, and SMS
- Experience with personalization and localization logic across multiple markets
- Familiarity with AI tools and systems, both to enhance your own productivity and to drive LCM excellence through smarter, more efficient campaign execution
- Excellent project management skills with the ability to manage a high volume of simultaneous requests with the right prioritization
- Basic HTML knowledge for building, editing and ensuring quality and personalization
Compensation Details. The starting base salary range for this position is typically $96,000-$108,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.
#LI-Hybrid
Our Benefits:- Flexible paid time off
- Health, dental, and vision + 401k plan with company matching
- Paid parental, medical, military and family care leave
- Mental Health & Family Forming Benefits
- Employee Stock Purchase Plan (ESPP)
- Continuing education
Our Connected Work Culture: Driving Innovation, TogetherAt Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. For corporate team members, we have an in-office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates a consistent, meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their team's specific needs. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.
