Amazon

Senior Lead, Theatrical Marketing, Amazon MGM Studios Theatrical Marketing

Amazon$142K — $192K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 9+ years of professional non-internship marketing experience
  • Proven ability to use data and metrics for decision-making
  • Expertise in Excel or Tableau for data analysis
  • Experience in building and executing cross-functional marketing programs
  • History of aligning direction with diverse teams
  • Familiarity with theatrical marketing strategies
  • Direct experience collaborating with external stakeholders like talent and producers

Responsibilities

  • Drive title-level positioning and overall campaign strategy for major releases
  • Lead internal meetings to brainstorm and develop innovative marketing campaigns
  • Champion innovative audience engagement strategies and problem-solving
  • Ensure clear communication and organization among stakeholders during fast-paced projects
  • Create impressive campaign presentations for internal and external audiences
  • Influence senior stakeholders across departments for cohesive campaign execution
  • Deliver compelling executive presentations that articulate strategy and performance expectations

Benefits

  • Comprehensive health insurance (medical, dental, vision)
  • 401(k) matching
  • Paid time off and parental leave
  • Flexible Spending Accounts
  • Adoption and Surrogacy Reimbursement
  • Mental Health Support and Employee Assistance Program
Full Job Description
Amazon MGM Studios is seeking a seasoned Senior Lead, Theatrical Marketing to lead and drive innovative, high-impact marketing campaigns for our theatrical releases within the US market. This role requires a proven leader who can operate with autonomy, set strategic direction across multiple priority titles, and consistently deliver best-in-class, culturally attuned campaigns that maximize audience engagement and box office performance at high velocity and scale.

Key job responsibilities

Strategic Leadership & Ownership

- Drive the development of title level positioning and overarching campaign strategy for multiple high-profile theatrical releases a year. Drive long term, slate level planning to identify strategic roadmap for title specific campaigns.

- Lead internal cross-functional meetings and brainstorms to develop the full go-to-market campaign across all channels to think big and develop exciting, unique marketing campaigns that break through culture and drive box office success.

- Drive innovation and focus in audience engagement, campaign approaches and break-through ideas. Champion creative excellence and innovative problem-solving across the organization.

- Provide strong, clear communication and organization across all internal and external stakeholders across fast moving initiatives. Drive organizational alignment on campaign priorities and resource allocation.

- Develop and facilitate impressive campaign presentations for both internal and external stakeholders.

Cross-Functional Leadership & Influence

- Lead and influence senior stakeholders across creative, media, publicity, partnerships, and distribution to ensure unified, high-caliber campaign execution.

- Operate as a central hub for campaign leadership, managing competing priorities while maintaining exceptional attention to detail and quality.

- Develop and deliver compelling, executive-level presentations that clearly articulate strategy, creative direction, and performance expectations.

Innovation & Audience Leadership

- Champion forward-thinking campaign strategies that reflect evolving audience behaviors, cultural signals, and emerging entertainment trends.

- Translate deep audience and cultural insights into campaigns that resonate broadly while connecting authentically with distinct audience segments.

- Continuously raise the bar on how the studio engages audiences, driving new approaches that unlock incremental reach and impact.

Leadership Competencies

- Strategic Vision & Ownership: Demonstrated ability to set direction, operate independently, and lead multiple large-scale initiatives simultaneously without close oversight.

- Proven Track Record: Consistent history of delivering high-impact, high-visibility campaigns that drive measurable business outcomes, ideally in theatrical or entertainment marketing.

- Executive Presence & Influence: Exceptional communication skills with the ability to influence senior stakeholders and align diverse teams in fast-moving environments.

- Operational Excellence: Ability to manage a high volume of complex workstreams while maintaining precision, quality, and on-time delivery.

- Innovation Leadership: Track record of introducing and scaling new ideas, technologies, or approaches that materially improve campaign performance.

- Audience & Cultural Fluency: Strong instinct for identifying emerging trends and translating cultural signals into effective, resonant marketing strategies that connect across a broad range of audiences.

BASIC QUALIFICATIONS

- 9+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

- Experience driving direction and alignment with cross-functional teams

- Experience in theatrical marketing

- Experience working directly with external stakeholders including talent, executive producers, or showrunners

PREFERRED QUALIFICATIONS

- Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging

- Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 142,000.00 - 192,000.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
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